Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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How Routing and Piping in Surveys Improves UX
Posted at: 9/8/2016 7:52 PM
One of the core benefits to using an experienced market research company to manage your study is the ability to apply routing, logic, branching and piping to your survey. Applying simple skip patterns to a survey will limit a survey respondents' frustration, help them flow through the survey quicker, and obtain higher levels of engagement. Without adding proper routing to your survey, you stand the risk of respondents straightlining or dropping out of surveys, which will significantly diminish y
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3 Key Drivers Behind the Adoption of "In The Moment" Market Research
Posted at: 9/8/2016 7:49 PM
Many of the latest market research trends are being driven by an undercurrent of participant apathy in surveys. The number of people no longer willing to participate in market research on their own free will is growing each day which forces those in the industry to rethink methodologies and approaches to increase engagement. Respondents are time poor, over-surveyed, expect to be reimbursed for opinions, and are more difficult than ever to get in contact with. Market research competes for their t
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What is a Call Disposition in Market Research?
Posted at: 9/6/2016 7:29 PM
A call disposition in market research is a document summarizing the outcome of calls placed through the outbound call center. This document can either be auto-populated through the CATI (Computer Assisted Telephone Interviewing) software or can be easily compiled and formatted into an Excel document once the data is exported. This is typically reviewed by both the project manager in the call center and the lead analyst on the project on a daily basis to understand daily output from telephone s
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Using Checklists and Handbooks in Market Research
Posted at: 9/6/2016 7:25 PM
In the book titled Work the System written by Sam Carpenter, the author talks a lot about improving efficiency and workflow through process documentation. Carpenter writes about his experience at his former company Centratel, a telephone service provider. At Centratel, processes, quality, and poor service had progressively gotten worse to the point where he was forced to make massive changes as he was regularly putting in over 100 hours a week. Carpenter did some in-depth analysis of his operat
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3 Actionable Ways to Use Customer Satisfaction Data | Central New York
Posted at: 9/1/2016 7:11 PM
Market research and customer satisfaction data goes far beyond the numbers. Numbers are simply the vehicles that drive change, improvements, and new strategies for your customers. If your business is using only numbers to compare and trend performance for the sake of comparing and trending performance, you are under-utilizing the data. Those customer satisfaction companies that leave you with the data as the end deliverable, are in fact, not delivering for you. A true market research company pa
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3 Considerations for Your Customer Satisfaction Survey | Market Research
Posted at: 8/31/2016 7:08 PM
Customer satisfaction surveys are one of the most common and also the most valuable forms of market research for a business. No one can argue understanding customers and keeping them happy is the key to success. Although this is a fact, many companies don’t truly understand the level of satisfaction customers have with their business. So if a new competitor were to enter the market, if your business makes significant operational changes, or you decide to adjust the cost of your price or service,
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2 Market Research Options for Small Businesses on a Budget
Posted at: 8/29/2016 7:03 PM
Market research does not always have to be terribly expensive for your small business. If you work with an experienced and strategic market research firm, you will always feel like you received value from the project no matter what was spent. Strong market research firms go beyond the data for you. Too many market research companies are data-heavy and insight light. This means they spend too much time trying to impress you with tables and the number of pages in your final report, and not enough
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Tablets vs. Clipboards? Which is Better for Intercept Surveys
Posted at: 8/28/2016 7:00 PM
In a technology-driven world, using paper surveys may seem a little outdated right? Not always the case when it comes to intercept interviews. Although one may assume using a tablet is always the best option, several factors should be taken into consideration. Debating on using tablets or paper copies on clipboards for your next intercept survey project? Consider the following 5 questions first: What's quicker for your customer? This is often the most undervalued and overlooked factor when dec
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5 More Intercept Interview Tips
Posted at: 8/26/2016 6:58 PM
As the official intercept survey team of the New York State Fair, Drive Research knows a thing or two about intercept surveys. An average New York State Fair sees about 1,000,000 visitors exit its gates over the course of the 12-day event. With the Drive Research survey team working all 12 days of the New York State Fair to acquire over 600 completes from patrons exiting the fair, increasing interest and engagement in our efforts is key. Here are 5 more general intercept interview tips to assis
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"In the Moment" Market Research | Vendor in Syracuse NY
Posted at: 8/25/2016 6:55 PM
When it comes to market research and data collection, "now" is always better than "later." Also true in the candy industry in my opinion. A survey can be conducted at any time, but the quicker you can survey your audience after a decision is made, an advertisement is viewed, or an event is attended, the higher the quality and reliability in the data. In the moment data provides you with more accurate data. Participants are much more likely to remember the specifics on an experience during or
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How to Create a Market Research Project Workplan
Posted at: 8/23/2016 7:17 PM
Market research is a niche service. Many professionals hire a market research company having no prior experience in the field. Therefore they rely heavily on their market research team to guide them through the process. An underutilized tool among market research companies is a project workplan. A project workplan in market research communicates many things to a paying organization. First, the workplan shows the market research company has a plan in place and is committed to a specific timefram
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The Psychology Behind the Logo | Market Research Syracuse
Posted at: 8/21/2016 6:47 PM
All company logos carry specific meaning and are meant to enhance the products or services it offers. The Drive Research logo is no different. Our market research company logo uses several color schemes. Each color is meant to trigger a different response via Color Psychology at CoSchedule. Blue is closely associated with trust, intelligence, reliability, quality. All factors that Drive Research wants to convey to our current and prospective clients as they are choosing from market research c