Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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4 Tips to Make Your Online Survey More Mobile-Friendly
Posted at: 9/21/2016 8:14 PM
If you're not designing your survey with a mobile-first mentality, your market research will suffer. According to SimilarWeb's State of Mobile Web US 2015 report, roughly 56% of consumer traffic to the leading U.S. websites is now from mobile devices. According to Greenbook, if the current trend continues, mobile surveys will exceed PC conversions in 2016. This will further disrupt the industry and research designs which are not mobile-friendly. This is especially true in B2C market research s
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How to Eliminate Sequence Bias in Your Market Research Survey
Posted at: 9/20/2016 8:10 PM
Stare at any market research survey long enough, and you'll be able to poke holes. All market research methodologies incur some type of bias whether it's response bias, sample bias, or sequence bias. It is nearly impossible to create a controlled environment which produces fully authentic results. It is the job of your market research consultant to choose the best methodology to eliminate as much bias as possible, and construct a research instrument which mitigates potential response bias.
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Traditional Market Research and Big Data | Which is More Actionable?
Posted at: 9/18/2016 8:05 PM
It's no secret Inc.com is one of my favorite business magazines and also one of my favorite business websites to check out on a daily basis. As far as I'm concerned nothing beats a cup of coffee with Inc.com open on my laptop at 7:00 AM in the morning before I get prepared for the day. In particular, any Inc.com articles which reference market research, big data, or anything customer feedback related are of particular interest to me. Take action with your data This article titled "The Best
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Using Project Workplans in Market Research
Posted at: 9/17/2016 8:01 PM
One item Drive Research always prepares for clients is a project workplan. With many market research projects, even after the proposal is reviewed and signed off on by a new client, there is still some trepidation as to what to expect, how the process will work, and what is needed. At the end of the day market research is a consulting service, and the value received is often tough to visualize at the very beginning of a project because in large part, the outcome is undefined. A market researc
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What is Ethnography? | Market Research Company Utica NY
Posted at: 9/15/2016 7:59 PM
Ethnography in market research is using observational techniques to study and understand a consumer or user in a given environment. In its simplest terms, ethnography plain old observational research. Watching and learning. It is very popular in the B2C realm and in retail in particular. Many believe ethnographic research incurs less bias than traditional market research methodologies such as surveys and focus groups. Observational research is more pure and can be conducted using eye-tracking
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10 Benefits to Pretesting Your Online Survey
Posted at: 9/12/2016 7:22 PM
Those who work in market research know time is of the essence as managers and clients are continually pushing projects to be completed as soon as possible. At times your project workload may not seem like a list of high priority to low priority but rather a list of high priority to medium-high priority. However, when it comes to market research and the always moving tasks, nothing may be more important than pre-testing your online survey. You may have spent weeks designing and constructing your
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Why Kickoff Meetings are Important in Market Research
Posted at: 9/11/2016 8:47 PM
Meetings are a necessary evil in business. Whether in-person, over the phone, or through web conference, you are bound to participate in meetings in market research on a regular basis. It's important to make this time as well-spent as possible, because everyone is being pulled from their day-to-day activities to join. So in reality, a one hour meeting of five people is one hour of time spent for each person, equaling five hours of total company time spent. Author Sam Carpenter alludes to this
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What are Banner Runs? | Market Research Firm Rochester NY
Posted at: 9/11/2016 8:09 PM
A core piece of market research reporting over the past few decades has been the inclusion of banner runs. Banner runs or banner tables are large data sets showing percentage results from survey questions broken down by splits of categories. An example of a banner run would be: "Q3 - Would you recommend Company XYZ to a friend or family member?" - broken down by categories such as gender, age, region, household income, etc. Essentially what a banner run looks like is a large table or data set
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5 Tips to Help You Write a Better Survey
Posted at: 9/10/2016 8:03 PM
There are many factors you need to consider when writing an online survey, phone survey, or mail survey. Working with an experienced market research firm can alleviate your concerns and difficulties when writing a survey. If you are going to spend the time and money on commissioning a survey, you'll want to ensure the script is comprehensive, unbiased, engaging, and accurate. If you miss any of these, your survey may produce misleading results. Here are 5 tips a market research survey compa
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How Routing and Piping in Surveys Improves UX
Posted at: 9/8/2016 7:52 PM
One of the core benefits to using an experienced market research company to manage your study is the ability to apply routing, logic, branching and piping to your survey. Applying simple skip patterns to a survey will limit a survey respondents' frustration, help them flow through the survey quicker, and obtain higher levels of engagement. Without adding proper routing to your survey, you stand the risk of respondents straightlining or dropping out of surveys, which will significantly diminish y
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3 Key Drivers Behind the Adoption of "In The Moment" Market Research
Posted at: 9/8/2016 7:49 PM
Many of the latest market research trends are being driven by an undercurrent of participant apathy in surveys. The number of people no longer willing to participate in market research on their own free will is growing each day which forces those in the industry to rethink methodologies and approaches to increase engagement. Respondents are time poor, over-surveyed, expect to be reimbursed for opinions, and are more difficult than ever to get in contact with. Market research competes for their t
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What is a Call Disposition in Market Research?
Posted at: 9/6/2016 7:29 PM
A call disposition in market research is a document summarizing the outcome of calls placed through the outbound call center. This document can either be auto-populated through the CATI (Computer Assisted Telephone Interviewing) software or can be easily compiled and formatted into an Excel document once the data is exported. This is typically reviewed by both the project manager in the call center and the lead analyst on the project on a daily basis to understand daily output from telephone s