Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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What is a Screener? | Market Research Syracuse, NY
Posted at: 12/11/2016 4:28 PM
What is a screener in marketing research? A screener is a series of qualifying questions to determine if the respondent fits specific criteria to participate in a research study. Screeners are conducted over the phone and online. If the participant fails to match the criteria needed to participate he or she is disqualified from the study and no further questions are asked. Some typical criteria covered in marketing research screener include the following: Ensuring the participant does not wor
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3 Ways Marketing Research Can Help Sell Advertising
Posted at: 12/9/2016 9:11 PM
Data is a powerful tool. If used correctly, it's scientific, reliable, unbiased, and informative. On top of generic market research, primary research from consumers is even more influential. The most successful strategy a company can employ is one that which fully puts the customer at the center of business. In reality, it's very easy to say but is rarely practiced. Acting in the best interest of the customer build your ability to advise and not solely sell. The long-term payoff of this shift fr
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What is Data Mining? | Market Research Company Buffalo, NY
Posted at: 12/8/2016 9:08 PM
What is data mining? Data mining is a quantitative process where hidden trends and patterns in databases are pulled by an analyst to generate insights. This type of analysis is becoming more commonplace today, as big data continues to grow. In the field of marketing research it is often an easy first step and extremely valuable process for an organization. Virtually all companies both small and large have multiple and sometimes countless databases. A simple example of this is a customer data
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6 Customer Experience (CX) Trends to Watch Next Year
Posted at: 12/7/2016 9:05 PM
With the New Year upon us, I wanted to take a few minutes to recap some customer experience (CX) trends to watch next year. CX, UX, and VoC is still an evolving profession stemming from the larger market research umbrella. As organizations learn the value, impact, and strategic implications of CX, it will undoubtedly grow in popularity and in investment. "No matter what your job entails, never lose sight of how the customer perceives your business and what the customer wants. CX needs to be ing
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What is the Hawthorne Effect in Market Research?
Posted at: 12/5/2016 8:56 PM
In market research, understanding biases that can affect data integrity is crucial. One such bias is the Hawthorne Effect. You may have encountered it without knowing its name. This blog will explore the Hawthorne Effect, its implications in market research, and strategies to reduce its impact. What is the Hawthorne Effect? The Hawthorne Effect refers to the phenomenon where individuals alter their behavior because they are aware they are being observed. This awareness can lead to responses
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6 of the Best Web Analytics Quotes
Posted at: 12/4/2016 8:53 PM
Over the past few months I've come across quite a bit of content online regarding tips for web analytics, data analysis, and big data. One of the biggest changes in data analysis over the past decade has been a shift from primary research to one with more involvement in web analytics. Big data needs to be integrated into your data analysis approach. The shift is from "finding enough data" to "not being overwhelmed by the amount of data." Although the analysis process and techniques can prove to
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Book Review: Buyology by Martin Lindstrom
Posted at: 12/3/2016 8:48 PM
Anyone who regularly reads our blog posts on the Drive Research website knows consumer behavior is a true passion of mine. The psychology of "why" people buy is fascinating to me. It dives into the numbers from your web analytics and surveys in an attempt to explain drivers to behavior. Martin Lindstrom, author of Buyology covers similar topics in his attempt to explain "the truths and lies of why we buy?" Interested in consumer behavior and psychology marketing research? I recommend Buyology.
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5 Must-Have Questions in Your Customer Satisfaction Survey
Posted at: 12/2/2016 8:44 PM
A customer satisfaction survey is one of the most basic types of market research studies a business can implement. As a result, it is also one of the most common types of surveys. The concept is simple, you as a business want to understand how you are performing by scaling your customers' satisfaction. However, it is easy to overlook some critical questions that could prove useful to your business. So before you field your study, here are 5 key questions to ask in a customer satisfaction survey
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Tips for Building Your Customer Panel | Market Research Syracuse, NY
Posted at: 12/1/2016 8:40 PM
Marketing research panels are a hot trend in the industry right now. What is a panel in market research? Find out more here. Panels offer mutual benefits for the client and for the consumer. Clients benefit from panels by getting closer to their customers, obtaining faster insights (within 24 hours), seeing higher response rates (upwards of 30% on surveys), and gathering richer and deeper profiles of users. All while enjoying the cost savings versus more traditional research such as telephone su
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Top 8 Reasons Businesses Avoid Market Research
Posted at: 11/29/2016 8:02 PM
Market research. People either love it or hate it depending on their past exposure to it. It seems to be a very polarizing topic in business where you'll either hear one of two stories. Story one, how a concept testing project led to a few critical improvements to a product that led to a projected 10% increase in sales. Story two, a focus group of participants that absolutely hated a new branding campaign but the client ignored some of the feedback and launched one of the most successful re-imag
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How Chevrolet is Destroying Focus Groups
Posted at: 11/28/2016 7:59 PM
Although I am all for television commercials that embrace and build awareness for marketing research among the general public, I do take particular offense with the new Chevrolet campaign. The television commercials are designed to entertain in an effort to go viral rather than be a true depiction of the benefits and reality of what a productive focus group looks like. If you haven't seen any of the Chevy "focus group" advertisements yet, here is a screen cap from the commercial campaigns. Vi
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Use Traditional Market Research to Power Up Your Web Analytics
Posted at: 11/27/2016 7:55 PM
All good quantitative data is supported by qualitative research. Qualitative research is often viewed as the undercard to the Main Event. This can never be more true in the world of big data, user data, and web data. Using traditional market research methodologies in tandem with web analytics can provide a business with multiple benefits and a more complete picture of the user experience (UX.) What are some of the benefits of marrying market research together with web analytics? Qualitative re