Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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How Do Focus Groups Work? | Focus Group Moderator Syracuse NY
Posted at: 8/13/2016 6:00 PM
Focus groups are a form of qualitative market research aimed at exploring thoughts and perceptions of a group of participants. Focus groups can range in size from 4 to 12. Once you have more than 10 to 12 participants, it is difficult to obtain feedback from all respondents. An easy calculation for this is dividing the number of minutes your focus group lasts by the number of participants. For example, let's say your focus group lasts 120 minutes and has 12 participants. Speaking time per parti
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3 Cautions When Using an Online Panel | Online Survey Company Syracuse NY
Posted at: 8/12/2016 5:57 PM
Once a term that no company really quite understood 5 years ago, has now become commonplace. It seems like online survey panels are popping up everywhere in the market research world. Not only are market research companies developing their own in-house panels to rent out for a quick buck, but companies are developing their own customer panels to tap into for their own research needs. Panels are everywhere and you may begin to wonder, how do I choose one? Our online survey company in Syracuse is
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Using VoC to Drive Product Innovation | Feasibility Study Firm
Posted at: 8/9/2016 5:55 PM
Do you have a customer-centric approach for your research and development (R&D) process? If not, your inwardly focus on perceived benefits and importance of your products and services could be skewed. As a company you should be engineering and developing products and services that fill gaps for your customers. It takes time to understand those gaps by asking your customers, not basing them on internal assumptions. It's an ideal fit for voice of customer (VoC.) If they have a problem, you need
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4 Keys to A+ Market Research Customer Service | Market Research Firm NY
Posted at: 8/1/2016 5:51 PM
In order to be successful in market research or in any business setting, you will have to learn quickly about client etiquette and customer relationships. Dealing with customers in a professional setting on a day-to-day basis is not something we take lightly at Drive Research. Managing clients in market research is equally as important as managing their market research project. Here are 4 simple tips to help you with your client relationship building in market research, all of which are emplo
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Should You Use a Progress Bar? | Online Survey Firm Syracuse
Posted at: 6/27/2016 5:40 PM
A standard item you see on most online survey platforms is the progress bar. It typically sits in one of the corners of the survey and informs you (as the respondent) where you stand in-between the start and the finish line. Programmers and survey writers alike accept these progress bars as standard for online surveys assuming they help participation rates by being transparent with the respondent to virtually say "you are 70% complete". However, are progress bars in online surveys more harmful
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5 Tips for a Better Research Interview
Posted at: 6/24/2016 5:37 PM
Conducting effective research interviews is essential for gathering valuable insights and accurate data. Whether you are new to interviewing or looking to refine your skills, this blog post provides practical advice to help you connect with participants, ask the right questions, and collect meaningful responses. What is an In-Depth Interview? In-depth interviews (IDIs) are a form of qualitative research where an interviewer uses a script or moderator's guide to conduct a formal research inte
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What is Dropout Rate in Surveys? | Market Research Company
Posted at: 6/21/2016 5:31 PM
A dropout rate in surveys is the percentage of respondents who do not complete a survey due to the length, lack of interest, technical difficulties, or poor design. The dropout rate does not include respondents who disqualify or because the quota(s) has been reached. The dropout rate specifically references those respondents who leave a survey. This could be 1%, 5%, 10% or 20%. Learn more about dropout rates from our Syracuse online survey company in the blog post below! Dropout rates can v
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What is a DMA? Explaining Designated Market Areas
Posted at: 6/20/2016 5:27 PM
Understanding DMAs helps businesses effectively plan and target their advertising efforts, as they delineate the local media landscape and audience reach, ensuring that marketing campaigns reach the intended viewers and listeners. Read our blog to learn more about what DMAs are and their value for marketing research. What is a DMA? A DMA in market research stands for designated market area. A designated market area is used for media, marketing, and advertising buys. Other common terms for a
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Confidence Level in Market Research | Firm in Syracuse, NY
Posted at: 6/19/2016 5:50 PM
Confidence level or confidence interval in market research is defined as the amount of certainty that the true values of the data lie within the stated number in your market research study. The industry standard for confidence level in market research is typically 95%. Other common confidence levels used in market research are 90% or 99%. Confidence interval usually ties into a margin of error in market research which is typically aimed to be +/- 5% or lower. Political polling is normally +/-
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4 Market Research Lessons from Moneyball | Market Research Firm
Posted at: 6/19/2016 5:25 PM
Since I was young, I've always had a particular interest in two things: (1) sports and (2) statistics. I became self-aware of my inner-nerd at at early age when I spent more time reviewing stats on the back of my baseball cards than looking at player pictures on the front. So reading the book Moneyball, written by Michael Lewis was a no-brainier for me. It's this passion for numbers and interpreting data that continues to motivate me at Drive Research. Moneyball is the story of the Oakland Athl
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What is Coding in Market Research?
Posted at: 6/17/2016 5:23 PM
Coding in market research is the process of taking open-ended comments and categorizing them to allow for data analysis. Many telephone surveys and online surveys include at least a few open-ended questions. An open-ended question is when a respondent is questioned and can answer through an open text box. Open-ended questions add considerable length to a telephone and online survey so be careful to not overuse them. At the same time open-ended questions can provide your business with a lot of
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Benchmark Data is Critical | Market Research Company Syracuse
Posted at: 6/16/2016 5:20 PM
A benchmark statistic in market research is never undervalued. It is an initial study to gather measurements which will serve as a comparison to a future wave or phase of similar research. Benchmarks can be considered the constant in research design, acquired before changes take place. Businesses don't often realize the value of a benchmark until they do not have one. Over the years, I've worked with a number of clients who would have been served much better if they had used market research pri