Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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4 Market Research Lessons from Moneyball | Market Research Firm
Posted at: 6/19/2016 5:25 PM
Since I was young, I've always had a particular interest in two things: (1) sports and (2) statistics. I became self-aware of my inner-nerd at at early age when I spent more time reviewing stats on the back of my baseball cards than looking at player pictures on the front. So reading the book Moneyball, written by Michael Lewis was a no-brainier for me. It's this passion for numbers and interpreting data that continues to motivate me at Drive Research. Moneyball is the story of the Oakland Athl
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What is Coding in Market Research?
Posted at: 6/17/2016 5:23 PM
Coding in market research is the process of taking open-ended comments and categorizing them to allow for data analysis. Many telephone surveys and online surveys include at least a few open-ended questions. An open-ended question is when a respondent is questioned and can answer through an open text box. Open-ended questions add considerable length to a telephone and online survey so be careful to not overuse them. At the same time open-ended questions can provide your business with a lot of
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Benchmark Data is Critical | Market Research Company Syracuse
Posted at: 6/16/2016 5:20 PM
A benchmark statistic in market research is never undervalued. It is an initial study to gather measurements which will serve as a comparison to a future wave or phase of similar research. Benchmarks can be considered the constant in research design, acquired before changes take place. Businesses don't often realize the value of a benchmark until they do not have one. Over the years, I've worked with a number of clients who would have been served much better if they had used market research pri
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Customer Satisfaction Survey Firm | NY
Posted at: 6/15/2016 5:44 PM
One of my favorite business magazines to read through every month is Inc. The Magazine for Growing Companies. The cover article on a former edition was titled 29 Skills Every Founder Needs to Master. The article breaks down these 29 skills into mini case summaries and stories written by founders of various organizations, each covering a different topic. One that particularly caught my attention and was relevant to market research was Number 18 titled "How to Humble Yourself to Customers" via
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Primary Research Firm | Syracuse, NY
Posted at: 6/14/2016 5:31 PM
Primary market research is unique data collected through methodologies such as surveys, in-depth interviews (IDIs), or focus groups. Primary research is custom, meaning the data was collected specifically for a client or a commissioned study. For example, a business may come to Drive Research, a primary research firm in Syracuse NY to: (1) understand the awareness level of its grocery store and (2) know key drivers behind customers' decisions to choose a grocery store. You may be able to source
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Focus Group Company | Syracuse, NY
Posted at: 6/13/2016 5:25 PM
A focus group is a form of qualitative research in which a moderator guides a general group discussion with 4 to 12 people on specific topics to generate conversation and obtain feedback. Focus groups in market research can range from new product concept testing, to advertising testing, to employee feedback groups, to a variety of other topics. Focus groups typically last anywhere from 60 minutes to 2 hours. Participants of the focus group are typically pre-recruited through online surveys or t
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Feasibility Study Firm | Market Research
Posted at: 6/12/2016 5:16 PM
A feasibility study is a market research project aimed to determine the likelihood of success of a product, service, concept, or business. A feasibility study is typically made up of many different components and methodologies including potential in-depth interviews (IDIs), demographic analysis or market analysis, competitive analysis, quantitative surveys, and a demand estimate or prediction. The predictive model is built using a step-by-step approach which often compares market potential versu
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The MECE Principle | Online Survey Company
Posted at: 6/10/2016 4:44 PM
My first and most valuable lesson I learned about market research and writing surveys was the "MECE principle." I first learned about it my sophomore year of college (about 15 years ago) sitting in my Principles of Marketing class. We were well-into our chapter on market research and we started discussing proper survey writing. What is MECE in market research? MECE stands for Mutually Exclusive and Collectively Exhaustive. Mutually exclusive ensures that all survey response options offered in a
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3 Survey Writing Tips to Improve Response Rate
Posted at: 6/9/2016 3:05 PM
Surveys are the most common and well-known form of quantitative research. Many of you reading this have likely written a survey or participated in a countless number surveys in your past. In order to obtain accurate, unbiased, and representative results, survey writers need to ensure they carefully script their questionnaire and address the right sample of participants. Survey design is a science and professionals in the industry like Drive Research will analyze a number of variables to deliver