Online Surveys
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What are Market and Customer Profiling Surveys?
Posted at: 3/2/2021 1:30 PM
When it comes to our customers, businesses are often left wondering about key aspects of their demographics, buying behaviors, pain points, and more. Can you confidently answer simple questions such as: Who are your customers? Who aren’t your customers? What makes your customers different from non-customers? If not, it is time your company conducts market and customer profiling surveys. Luckily, the name does a great job at describing what this type of survey is, but there is a lot more
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8 Steps to Conducting Distance Learning Surveys
Posted at: 2/26/2021 1:35 PM
The COVID-19 pandemic has forced schools and universities to rethink their education models. As a result, many institutions are turning to distance learning surveys to address students' and parents' concerns about the effectiveness of remote schooling. To relieve some of the anxiety education decision-makers have regarding remote learning, Drive Research has written a blog post to demonstrate the benefits and process of conducting distance learning surveys. Plus, our education market resear
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10 Tips to Build a Better Email Survey Invitation
Posted at: 2/24/2021 2:59 PM
You can write the best survey in the world, but if your initial email invitation doesn't get opened, it was seemingly for nothing. For this reason, emailing survey invitations has become a marketing and persuasion tactic to help increase response rates. Your analysis and insights can only be as good as the sample size that backs your findings. So if you bore, confuse, or discourage potential respondents in any way from clicking the survey link and taking your survey, you're setting yourself u
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How to Conduct a Senior Loan Officer Survey
Posted at: 2/10/2021 8:54 PM
Recently, a financial institution partnered with our bank and credit union market research company on a senior loan officer survey targeted to professionals within the mortgage industry. Senior loan officer survey highlights: The survey targeted specific roles/titles of professionals in the mortgage industry. The online survey included 55 custom questions. The results were compiled into a topline summary report which highlighted the key finding of each question. Learn more about the objectiv
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5 Benefits of Using Text Analytics for Open-Ended Survey Responses
Posted at: 2/8/2021 1:30 PM
Open-ended responses can be tricky data to work with for market researchers. There is undoubtedly value in asking these questions of respondents in online surveys, but the insights are often less obvious. By comparison, listed answer options in a survey can be easily analyzed by just about any data management tool. It is no wonder text analytics is increasingly growing in popularity. What are the actual advantages of using text analytics? Below are five tangible benefits you can expect fr
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What is a Public Opinion Survey?
Posted at: 1/8/2021 1:30 PM
Chances are you've come across a headline that read something like, "78% of people prefer to drink their coffee hot instead of iced." This is a result of a public opinion survey or public opinion polling. Brands often utilize this type of market research to make newsworthy headlines and research-driven content. In this post, we'll define public opinion surveys, show a real-world example of how they are used by brands today, and provide a few best practices when conducting this type of market r
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How to Conduct an Online Survey for a Retail Store
Posted at: 12/30/2020 1:30 PM
Wondering how to contact an online survey for a retail store? Our market research company has you covered! This post answers the following questions: What were the objectives of the retail store survey? What was the approach to the retail store survey? What questions were asked in the retail store survey? What was included in the retail store survey report? Learn more about the best practices to conduct a retail store online survey below. Download our Grocery Shopper Segmentation Report
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Product Prototype Surveys: What Are They and Why Do They Matter?
Posted at: 12/23/2020 1:30 PM
With any new product idea, it is crucial to determine the potential value your product may have and the impact it could have on the market before launching. This can easily be identified with product prototype surveys. There is a good chance that you have already conducted initial research on the product landscape. And, you have probably conducted extensive research throughout the development process for your product. That’s a lot of research! But don’t forget one of the most important steps
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How to Leverage Surveys and Desk Research for Lead Generation
Posted at: 12/9/2020 1:30 PM
Did you know market research techniques such as surveys and desk research can be leveraged to build leads for your organization? It’s true, some studies have the end goal of identifying potential customers as well as the best ways to reach them. Results don’t get more actionable than that! Foundational methodologies like surveys and desk research can be used to gather information about prospects with a process not unlike your typical customer study. Contact information may be found in public
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How to Conduct a Traveler Survey
Posted at: 12/4/2020 1:30 PM
With ever-changing traveling trends and habits, it is challenging for airlines and airports to provide the best passenger experience. For this reason, traveler surveys have become more popular in the aviation industry. Insights from a traveler survey identify consumer preferences, expectations, and factors of choice when flying. This type of data helps create data-driven marketing, business, and sales strategies. The best way to learn the process for conducting a traveler survey is by learning
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How to Conduct an Employee Credit Union Member Survey | Market Research Firm
Posted at: 12/1/2020 4:39 PM
As an employee credit union, chances are your members interact with your financial institution daily. From online banking, ATMs, call centers, buying groceries, financing large purchases, and everything else in between, your credit union plays a role. A credit union member survey can be used to better understand a variety of research objectives as part of an effort to improve relationships with members, offer more personalized financial products and services, improve marketing strategies, and
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How to Conduct a Certification Survey | Healthcare Market Research Company
Posted at: 11/25/2020 1:30 PM
There are several certification programs available for healthcare professionals. For this reason, many healthcare organizations conduct certification surveys to measure the interest level of specific educational programs. For instance, our healthcare market research company partnered with a telehealth-based connected care platform to execute a certification survey. This case study reflects the objectives, approach, survey questions, and results of the healthcare market research. If you are in