Online Surveys

Blog: Web Surveys: Definition, Uses, and Benefits

Posted at: 2/23/2024 1:30 PM

Web surveys can reveal important insights and data about a specific audience. This may be companies wanting employee feedback, customer feedback, or something different. Regardless of the reason behind running these surveys, they're a fantastic tool when it comes to collecting essential data. Using the data, businesses can make improvements to their existing systems. In this blog post, our market research company dives deeper into what web surveys are, their uses, and their benefits. Def

Blog: Conducting Omnibus Surveys [2023 Ultimate Guide]

Conducting Omnibus Surveys [2024 Ultimate Guide]

by George Kuhn

Posted at: 2/13/2024 3:12 PM

Omnibus surveys are a great pilot for market research. It is a multi-sponsor survey that includes questions on a variety of subjects. Organizations benefit from conducting omnibus surveys because they only pay for a handful of survey questions that are included in the larger survey. It is a fraction of the cost of commissioning a custom online survey. In this article, our market research company provides an in-depth guide to how to conduct omnibus studies, the benefits of doing so, and so much

How to Survey Jewelry Buyers [+ Example Case Study]

by Tim Gell

Posted at: 2/12/2024 1:44 PM

Jewelry is one of the most fascinating consumer products when it comes to purchase motivations. There are a wide range of reasons for buying jewelry including social status, sentimental value, gift-giving, commemorating special occasions, expressing oneself, and many more. Therefore, conveying the right marketing messaging to all these different consumers is not an easy feat. This blog post explores how our market research company surveys jewelry buyers including a real-world example of a r

How to Calculate Your Net Promoter Score (NPS)

by Emily Rodgers

Posted at: 2/7/2024 1:35 PM

Net Promoter Score (NPS) is a critical metric used by businesses to gauge important metrics such as customer satisfaction and retention. It's a simple yet powerful figure that provides insights into customer sentiment and helps drive improvements in products, services, and overall customer experience. In this blog post, we'll delve into the process of calculating net promoter score, understand its significance, analyze its implications, and explore methods to collect NPS data effectively.

Improving Your Net Promoter Score (& Why It's Important)

by Lark Allen

Posted at: 2/6/2024 1:30 PM

In today's competitive business landscape, understanding customer satisfaction and loyalty is paramount to success. One metric that encapsulates these vital aspects is the Net Promoter Score (NPS). In this blog post, we delve into the significance of NPS as a measure of customer loyalty and satisfaction, exploring why businesses of all sizes must improve their NPS. By understanding the value of NPS and implementing effective strategies to enhance it, companies can not only foster stronger c

NPS Survey Questions: Types + Examples

by Lark Allen

Posted at: 2/5/2024 1:30 PM

Understanding the loyalty of your customer base is essential for brand success. Asking the correct Net Promoter Score (NPS) questions of your customers will determine how loyal they are to your brand, providing businesses with ways to improve their experience. Using a Likert scale, these questions allow respondents to rank their satisfaction levels from 1 to 10, revealing how likely they are to recommend your business to others. Not only is NPS important for measuring customer satisfaction

Global Net Promoter Score (NPS): The Ultimate Guide

by George Kuhn

Posted at: 1/23/2024 8:16 PM

Conducting a global net promoter score (NPS) survey for your organization can be a significant undertaking. Although the NPS metric is simplistic and easy to calculate, scaling an international study can be challenging. The article will highlight the definition and process for conducting global NPS surveys, plus the challenges and considerations when conducting global market research. What is a global NPS survey? A global net promoter score (NPS) survey is a type of project that assesses cu

Conducting Student Perception Surveys [+Example Questions]

by Emily Taylor

Posted at: 1/23/2024 1:30 PM

In the dynamic landscape of education, it is important to understand and enhance the student experience. Many schools and institutions accomplish this through student perception surveys. School leaders and decision-makers view student surveys as a versatile tool designed to unravel the intricate layers of student engagement, preferences, and satisfaction. Learn more about student perception surveys, why they are important, a step-by-step guide on how to conduct student perception research,

Conducting Mobile Surveys [The Complete Guide From Survey Experts]]

by Lark Allen

Posted at: 1/19/2024 11:38 AM

Mobile surveys are designed to be easily taken on your phone. Efficiently gathering key data around a topic, mobile surveys can also be taken on tablets or similar devices. The point is to ensure the person taking the survey can complete it effortlessly on their device, all while saving time. If there's one thing an audience values when taking a survey, it's convenience. Mobile surveys achieve this in a multitude of ways. Below, our mobile survey company discusses the reason behind conducti

Third-Party Surveys: Definition, Costs, and Benefits

Third-Party Surveys: Definition, Benefits, & Costs

by Emily Rodgers

Posted at: 1/18/2024 1:30 PM

Surveys are a powerful tool for gathering feedback and insights from customers, employees, non-customers, and other stakeholders. However, conducting surveys in-house can be time-consuming, resource-intensive, and the results may not always be objective or trustworthy. That's where third-party surveys come in. By outsourcing online surveys to a third-party market research company, businesses and organizations can save time and resources while ensuring the integrity and impartiality of the r

Conducting Student Satisfaction Surveys (+ Example Questions)

by Austin Parker

Posted at: 1/17/2024 1:30 PM

Student satisfaction as a topic generally helps academic institutions understand how well they are delivering on the student experience. Understanding key insights of student satisfaction with surveys helps institutions improve everything from attendance to graduation rates. Additionally, dissatisfaction can cause student engagement to drop, then drop-out rates increase and the university loses lots of money. That’s why it’s so important to focus on students and their experiences to know wh

Surveying Gardeners: How to Do It and What to Ask

by Lark Allen

Posted at: 1/12/2024 1:30 PM

Within each industry lies unique trends, patterns, and preferences. And the gardening community is no exception to this! Surveying gardeners will reveal important insights around topics like… Preferred gardening methods and tools Areas of improvement for gardening supply companies Common challenges faced by gardeners, such as pests, diseases, or weather-related issues Primary motivations and purchasing behaviors behind gardening Creating surveys for gardeners allows relevant teams to gat