Online Surveys
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How to Conduct User Experience (UX) Surveys [+ Example Questions]
Posted at: 5/17/2023 12:30 PM
In today's digital landscape, creating exceptional user experiences has become a paramount goal for businesses and organizations alike. Understanding how users interact with a product or service is essential for designing intuitive interfaces, improving functionality, and fostering customer satisfaction. This is where user experience (UX) surveys play a vital role. In this article, we will dive deeper into user experience surveys, exploring why they are instrumental in user research, how to
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Season Ticket Holder Surveys: How to Measure Fan Experience
Posted at: 5/12/2023 12:30 PM
Season ticket holders are some of the most loyal fans a sports franchise can have. Their significant financial commitment emphasizes their love and dedication to the team. Therefore, decisions should not be made without their input. A recent study found that 75% of Americans are either casual or avid sports fans. With that great of a figure, the US sports industry has much insight to gain. Conducting season ticket holder surveys can provide you with valuable insights from the heart of your
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Pricing Sensitivity Surveys: How to Price Your Products & Services
Posted at: 5/11/2023 12:30 PM
Deciding on a price for your new products or services can be tricky. Consumer expectations are constantly changing on the demand side. While logistics and internal resources largely determine what is possible on the supply side. So how do you make an informed decision on pricing? Enter pricing sensitivity surveys. This type of market research offers you and your organization a reliable, accurate way to land on a price tag that works for customers, you, and your bottom line. In this blog po
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Conducting Online Pricing Surveys [+ Example Questions]
Posted at: 5/10/2023 12:20 PM
Determining a fair price for your product or service is easier said than done. Why? Because there are several internal and external factors that can influence your decision. And on top of that, you always need to be thinking of pricing from the consumer’s point of view. Take the concept of extra costs at checkout for online shoppers. This issue, for example, causes 48% of cart abandonment in online stores. Fortunately, conducting an online pricing survey can help you determine a precise ran
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How to Survey Lost Customers [+ Example Questions]
Posted at: 5/1/2023 12:30 PM
Unless your business has an impeccable record of customer retention, you have likely dealt with the loss of a customer at some point. In many ways, it can feel like a breakup. You are left wondering what went wrong and how you can get them back. Why not take the time to survey former customers to understand why they’ve taken their business elsewhere? In this blog post, our market research company defines a lost custom survey and shares example questions to include for the best results. Rea
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Telemedicine Satisfaction Questionnaires: Example Questions & Tips
Posted at: 4/17/2023 12:30 PM
Most insurance companies now cover telemedicine visits, which means more patients and healthcare providers are skipping the in-office experience for virtual consultations. Even with the pandemic behind us, healthcare providers are still offering telehealth as an option because of its ability to reach patients anywhere. In fact, up to 80% of doctors believe their patients have improved access to medical care by using telemedicine methods. With its ongoing usage, telemedicine satisfaction que
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Casino Customers Surveys: 5 Steps to a Winning Study
Posted at: 4/12/2023 12:30 PM
In today's highly competitive casino industry, understanding customer preferences and behavior is crucial for casinos to stay ahead of the curve. Casino customer surveys help to understand visitor preferences & behaviors to remain ahead in a competitive industry. This article shares how to survey casino members and customers. One way to gain valuable insights into the minds of casino goers and gamers is through customer satisfaction surveys. Casino customer surveys can help your entertainment
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How to Conduct Market Research with Cannabis Users
Posted at: 4/9/2023 12:30 PM
The use of recreational cannabis has increased over the past few years as it has become more legal in several states across the country. As a result, many questions are being asked to learn and understand purchasing behaviors of cannabis users. Common questions asked by cannabis distillery decision-makers often include: What is the size of the market? What are the most popular ways cannabis is consumed? How can we effectively advertise to our target audience? Conducting market research
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How to Measure Cannabis Consumer Buying Habits
Posted at: 4/4/2023 12:46 PM
As cannabis becomes increasingly legalized and used recreationally throughout the United States, it has become evident there is a lot to learn about cannabis consumer buying habits. With many unknowns facing the cannabis and marijuana industry, conducting different types of market research can be a great place to start for brands, dispensaries, cultivators, and marketing agencies. Measuring cannabis consumer buying behaviors includes reviewing factors such as: Frequency of purchasing and us
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Online Surveys vs. Phone Surveys: Which is Better for Your Business?
Posted at: 4/2/2023 2:27 PM
In today's fast-paced world, gathering feedback, whether it be from customers or general consumers, is more important than ever. Surveys are a great way to collect this data, but with so many types of market research available, it can be challenging to determine which method is the most effective. Two popular survey methods are phone surveys and online surveys, each with their own unique advantages and disadvantages. In this article, our market research company will compare these two method
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How to Make Online Surveys More Engaging for Respondents
Posted at: 3/29/2023 2:34 PM
"Yay another survey". Not said by everyone but said by a lot of people. As an online survey agency, this is a daily problem for us. Surveys can be fun, we promise - but they do often require 10 to 15 minutes out of someone's day. Our job in market research is largely about getting respondents to spend that time taking a survey rather than the other laundry list of tasks they have facing them. So, to improve data quality and earn more full completes, it's important to make online surveys fun
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Conducting Stadium Experience Surveys: What Do Fans Really Want?
Posted at: 3/18/2023 12:30 PM
There are many factors that contribute to a spectacular stadium experience. Good food, comfortable seating, clean bathrooms, and available parking to name a few. For fans, it's more than just the sport they are watching or the music act they are seeing that impacts their experience. Stadium experience surveys are an excellent tool to truly understand what specific factors drive attendance to a venue outside of the entertainment act. They can also provide insight into areas of satisfaction,