Other Market Research Services
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Expert’s Guide to B2B Customer Experience Research
Posted at: 1/21/2025 1:30 PM
B2B customer experience research can have numerous positive effects on a business. By ensuring each interaction between businesses is top-notch, organizations have a higher chance of repeat customers, increased customer loyalty, and many more bonuses that we'll cover in this post. Keep reading to learn more about what B2B customer experience and how market research fits into it. What Is B2B Customer Experience? B2B customer experience refers to the interactions that one business has with
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How To Do Market Research For Consulting Like a Pro
Posted at: 1/17/2025 1:30 PM
Investing in market research needs to be added to every consulting firm's to-do list. While that may sound like a bold statement, we know it's true. Market research can provide these firms with the data they need to exceed the needs of each client they work with. In this post, we'll review our method when it comes to working with consulting firms and how we generate actionable data suited to their needs. Why Do Market Research for Consulting Firms? Market research provides consulting fir
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How To Do Market Research For Financial Services
Posted at: 1/16/2025 1:30 PM
The financial services industry is ever-evolving, with shifting customer or member expectations, disruptive technologies, and increasing competition. To truly succeed, you need more than just financial expertise—you need to truly understand your audience. Market research for financial services provides the clarity to uncover what banking customers want, where the opportunities lie, and how to stay ahead. In this blog, our financial services market research company will guide you step-by-step
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What Is Advertising Market Research (& How To Do It Like Experts)
Posted at: 12/19/2024 1:30 PM
It’s no secret that advertising for businesses is critical. Especially when you consider that the retail industry in 2024 spent $88 billion on advertising. Advertising is not only critical for a brand, but it also helps develop an edge against competitors. Market research can help make advertising more cost-efficient and perform exceptionally better. Essentially, it helps marketing and advertising teams work based on data instead of broad ideas or guesstimates. If you would rather spend mone
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What Is Multi-Country Marketing Research & Best Practices
Posted at: 12/12/2024 1:30 PM
As business and strategic planning continues to become borderless, organizations are looking to understand the potential for new customers and new offerings outside of their original locations. No matter how new or how mature your company and marketing efforts are, multi-country research can be relevant to your role. At Drive Research, our experienced researchers have the knowledge, tools, and partner network required to conduct your research regardless of location or method. What Is Multi
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Patient Journey Market Research: Enhancing the Healthcare Experience
Posted at: 11/21/2024 1:30 PM
Patient journey market research is a critical tool for healthcare organizations aiming to improve patient satisfaction, loyalty, and overall experience. It goes beyond basic feedback, delving into the nuances of patient-provider interactions to uncover actionable insights. By leveraging patient journey research, healthcare providers can address gaps in service, strengthen relationships with patients, and create a more efficient, empathetic care environment. Partnering with a trusted market r
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40+ Influencer Marketing Statistics to Power Your 2025 Strategy
Posted at: 11/20/2024 1:30 PM
Influencer marketing, the idea of getting influencers to help market your product or service, has become one of the most effective forms of marketing available today. Engaging with content creators and building longer-term influencer partnerships can place your business or company in front of new audiences. As a result, your brand will reach a heightened level of success for years to come! Top 10 Influencer Marketing Statistics (Editor's Choice) In 2024, the global influencer market reache
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Segmentation Typing Tools: Types & Examples
Posted at: 11/8/2024 1:30 PM
To help differentiate points in research data, segmentation typing tools are key for highlighting respondent groups. Commonly used in customer research, typing tools will ultimately help you understand your base better by helping to determine the target audience. With this detailed data, you can make critical decisions based on data to improve your brand. In this post, we'll cover what segmentation tools are, how they're created, and developing one. Keep reading! What Are Segmentation T
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What Is Competitive Intelligence Research? (and How To Do It)
Posted at: 10/28/2024 12:30 PM
Competing brands are everywhere, which is why it’s so important to know what they’re up to. In our experience, leveraging competitive intelligence can uncover important insights that help customize your marketing strategies and product offerings. By keeping a close watch on market patterns and customer influences, businesses can adapt and win even in a competitive environment. Investing in competitor market research can be one of the major sources of data that you use to make informed and i
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Content Marketing Financial Services Tips & Best Practices
Posted at: 10/8/2024 12:30 PM
If financial organizations desire success, they need to implement a rock-solid content marketing strategy. You may not immediately think a content strategy is necessary for banks and other financial institutions - but we promise, it is! By having access to content, customers (and potential customers) can better understand the offerings a financial institution provides. It can also be used to target specific audiences to reach different markets. Keep reading for more information! Why Cont
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SEO For Banks: Best Practices For Better Performance
Posted at: 10/4/2024 12:30 PM
It can be hard for consumers to choose how they pick a service provider that matches their needs. This is especially true for banks and financial institutions. Often, people may rely on word of mouth to make a decision. In other cases, nearly 50% of them might use Google to find a bank near them that they can use. Optimizing for proper SEO strategy is crucial for banks to be able to get in front of potential customers and increase their trust online. In our experience, effective SEO tactics
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Conducting Medical Device Market Research: What You Need To Know
Posted at: 10/3/2024 12:30 PM
The medical device market is constantly evolving. With 32 million Americans relying on some form of medical device, it’s important these companies strive to put forth the best products patients can rely on. To stay ahead of the game, businesses in this industry can turn to market research. In our experience, understanding market trends and audience changes can make or break a medical device company's success. Knowing what tools and technologies are gaining traction helps businesses decide w