Other Market Research Services
-
3 Market Research Options for Grocery Stores
Posted at: 3/11/2022 1:30 PM
If you make decisions for a retail grocery chain, I give you serious credit. It is no easy feat to obtain reliable feedback from customers on what they like and dislike about shopping at your grocery stores. Complicated survey links on the bottom of a footlong receipt just don’t get the job done these days. Thankfully, there are many types of market research available to grocery store managers and marketers to collect shopper feedback. This post will cover three of my favorite market resear
-
The Value of Market Profiling and Industry Monitoring
Posted at: 3/10/2022 1:30 PM
It’s safe to assume that all businesses want to thrive, right? Right. But how you go about thriving is the next step. Put simply, market profiling and industry monitoring are both fantastic opportunities to either keep your business on top or get it to the top. As both forms of competitive assessment, these useful research tools can give you insight not only into your target market but into your key consumer profiles. With this information, you'll be able to create highly profitable opport
-
8 Market Research Examples to Fuel Your Business Growth
Posted at: 2/18/2022 1:30 PM
There is never a wrong time to do market research. However, most research projects are birthed because a company or organization is at a crossroads. Whether you’re a startup or Fortune 500 company, you’ll have critical decisions to make. This blog will detail common market research examples and how our clients have used them to fuel decision-making. There is not a definitive nor one-size-fits-all approach to market research, but most projects are similar and based on past studies. Genera
-
4 Benefits of Conducting Competitor Research
Posted at: 2/11/2022 1:30 PM
Never underestimate your competitors. Yes, there are plenty of important factors that go into having a successful brand -- but perhaps one of the most important of these is keeping tabs on competing businesses. Why? You want to be able to differentiate yourself from rival companies to assure current customers and prospects choose you as their top choice. Conducting competitor research can help your team understand what makes your brand stand out so that consumers come to you. In turn, you
-
Brand Tracking Companies: What You Can Expect With a Third-Party
Posted at: 1/13/2022 1:30 PM
Many businesses, small or large, can benefit from outsourcing their brand tracking needs. As a company grows, internal resources are less likely to have the capacity to design and analyze market research data on an ongoing basis. For this reason, many business decision-makers move toward partnering with brand tracking companies to reduce their workload. Especially with only 48% of marketers saying they measure metrics related to branding, doing so could be a huge opportunity to get ahead of
-
4 Critical Audiences for a Brand Positioning Study
Posted at: 12/23/2021 1:30 PM
Are you looking to enhance your brand’s marketing communication materials to be more well-received by your target audience? Maybe you are unsure if the direction your organization is headed will make your brand stand out in your industry? Or is it time to update your logo or packaging for a fresh new look? A brand positioning study is the answer to solving these business objectives as it is a popular type of market research methodology for those looking to reposition their organization and
-
5 Types of Brand Tracking Studies & How They Work
Posted at: 12/15/2021 1:30 PM
Conducting market research regularly is crucial for maintaining a competitive edge, keeping the pulse on customer needs, and creating relevant marketing campaigns. An effective way to accomplish this is with brand tracking studies. There are many types of brand tracking, whether it be collecting ongoing feedback from customers or measuring the results of a 6-month marketing campaign. When deciding what type of market research is right for you, consider your audience and goals. These component
-
Market Research Options for Naming a New Product
Posted at: 10/26/2021 12:30 PM
After spending months or even years perfecting your product, you are ready to introduce it to the market. Like with most roadblocks that come with introducing a new business venture, market research can help your team find the perfect product name. Here are a few options we recommend. You're sure it's going to sell like hotcakes but there's just one thing missing: the perfect product name. The right product name has many advantages and could be a key factor in the success of the product. Per
-
4 Benefits of Conducting Market Research on Your Competitors
Posted at: 9/28/2021 12:30 PM
While competition may be worrisome, it's inevitable. Plus it can be a tremendous motivator for your business. Conducting market research on your competitors will help your business overcome customer churn and industry obstacles to ensure a successful future. Understanding the competitive landscape will provide you a unique perspective on how competitors operate and what you can do to stay ahead. This blog post will discuss the various benefits and types of market research methods perfect for
-
Defining Ad Tracking Research (& All The Ways To Measure It)
Posted at: 7/30/2021 12:30 PM
When an advertisement goes live, it's hard not to feel optimistic that it will help increase sales and brand awareness. After all, you likely spent a lot of time and resources into producing the best ad possible. However, as the advertisement continues to be in the field, you have concerns about its effectiveness and wonder if it’s really performing the way it’s supposed to? Fortunately, ad tracking research can answer this question and plenty more. Understanding how an ad tracking research
-
Brand Awareness Trackers: How to Measure Brand Recognition Over Time
Posted at: 6/4/2021 12:30 PM
This blog post covers what brand awareness trackers are, what the objectives and approach might be, and the results you can expect to receive. Pop quiz! Do you know what percent of your target audience is aware of your brand, products, or services? It's okay, not many people do. After all, this metric can look like a stock’s value on Wall Street that constantly rises and falls for most brands. However, it’s still critical to measure the awareness of your brand- especially at regular interva
-
Business Competitive Analysis: What Is It and How To Conduct a Successful Assessment
Posted at: 5/20/2021 12:30 PM
Most businesses are well aware that they compete with others for a share of their market. But how many really understand the full picture of their competition? Enter a business competitive analysis. There may be plenty you have learned about your competitors over time through... Hearsay through customers Intel from industry contacts Your own informal research and poking around Because of this you probably have shaped a general profile of your top competitors. However, there is real valu