Market Research Analysis
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Ad Concept Testing Analysis Methods [Examples & Best Practices]
Posted at: 12/20/2022 1:30 PM
Ad concept testing is a critical part of any serious marketing campaign. If you’re going to make a big investment to run new ads, consider a much smaller investment in marketing and advertising research first. Doing so ensures confidence in your marketing strategy. While conducting marketing research is important, the ad concept testing analysis is just as critical to ensuring you are relying on quality data. In this post, I’ll cover five excellent methods for ad concept testing analysis. E
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How Has Market Research Changed Over the Years?
Posted at: 11/17/2022 1:30 PM
At its core, market research is a simple concept to grasp– if you’re going to try to sell a product or service to as many people as possible, it makes sense to research the wants and needs of your customer base. Surprisingly, this wasn’t always the standard. In the past 100 years, market research has changed and revolutionized how companies use these methods to gather crucial insights. Even in the past few decades, technology has changed exponentially. As a result, common types of market re
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Using a Conjoint Choice-Based Model to Determine Product Cost
Posted at: 10/19/2022 12:30 PM
Nailing the pricing of a product or service is not easy. Therefore, when businesses use market research, asking how to best price their product or service is always a common request. Feedback on pricing through market research can help a business feel more confident that they are providing an optimal price point for their customers. Unfortunately, there is no easy way to tackle price in a survey. A pricing market research project will present several sophisticated models and approaches to
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Should I Hire a Market Research Firm? Absolutely.
Posted at: 10/14/2022 12:30 PM
Let me start off by saying: I get it. I completely understand the importance of research results. I’ve directly witnessed large, international companies make major changes based on research I played a part in. I have witnessed products pulled from shelves, actors fired from movies, or a complete rebranding of entire organizations based on feedback collected on projects I played a role. Your market research results matter. A lot. It can be hard to take a step back and hire a market research
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Website Analytics: Guide to Measuring and Improving (+ Free Checklist)
Posted at: 9/22/2022 12:30 PM
Imagine this. You launch a landing page and see that it’s generating hundreds of page views, but people are leaving the page after a few seconds. Why is that? In the same scenario, you have published a series of blog posts that are generating contact form fills but you can’t tell which post is driving the most conversions. Or, which post is providing very little traffic, and why that is? To truly understand your website users and how well it performs, you need data. And that’s why reviewing
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How to Spot Poor Survey Respondents: Ask These Questions
Posted at: 9/15/2022 12:30 PM
Data quality is always a hot topic when it comes to online surveys. It can feel defeating when a researcher meticulously designs a survey only to find poor data quality lurking in the responses. There are 4 types of online survey respondents that scare the $&#@ out of researchers. The speeder The professional The one who doesn’t read directions The tech wiz Keep reading to learn how to spot poor quality survey responses, what causes illegitimate data, and five unique survey questions to
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How to Analyze Quantitative Survey Data: Reporting to the Maximum
Posted at: 8/11/2022 12:30 PM
Analyzing long surveys with endless amounts of data is intimidating, even for the best market researchers. Largely due to the time and attention required for a solid review, extracting the most relevant information from quantitative survey data is a time-consuming process–but for good reason. “Quantitative” refers to broad-scale research – think the bigger picture. There are many common forms of quantitative research we could talk about, but for now, we’ll stick to online surveys. Recently,
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How to Conduct Customer Segmentation in 6 Easy Steps
Posted at: 7/20/2022 12:30 PM
Catering to your entire target market the same way isn’t the most effective. It’s a bit like giving a one-size-fits-all t-shirt to people of all shapes and sizes. At the same time, identifying the unique needs of every individual is an impossible task. It’s not like you can just send a personalized message to every potential customer (unless you have infinite time and resources). What many businesses need is something in between for targeting their audience. This is when you should conduct
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How to Group Your Customers into Market Segments
Posted at: 6/21/2022 12:30 PM
When it comes to running customer satisfaction surveys, market segmentation is often a key deliverable from the data. It’s just as it sounds–segmenting populations to better understand the survey feedback. Not only will this allow more insight into the feedback, but it will also let you know more about who your customer base is. By finding out more information about your customer base, you can cater to their needs at an elevated level. In this blog post, we’ll cover the following topics: C
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6 Benefits of Continuous Performance Measurement and Tracking
Posted at: 4/15/2022 12:30 PM
Using market research to better understand performance, employees, sales, and customer satisfaction is a great first step in driving the success of your organization. But...there is something even better! Continuously measuring and tracking performance is the best way to understand progress and change. A market research company is often asked to measure awareness, perception, satisfaction, as well as other metrics. Measuring these metrics once helps organizations understand their placement i
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What is a Market Analysis? [+ Download an Example Report]
Posted at: 1/18/2022 1:30 PM
A lot of time, money, and preparation is involved in starting a new business or opening a new location. Before getting too in the weeds, one of your first steps should be conducting a market analysis. A market analysis helps organizations understand their target demographic, consumer profiles, buying habits, and much more. It yields valuable data if you are flying blind about a current or planned expansion market. In this blog post, our market research company discusses the importance of co
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Do I Need Market Research? | Why Neglecting It Is Bad For Business
Posted at: 1/5/2022 1:30 PM
Do you need oxygen to live? Okay, I’ll spare the dramatics – but, yes! Every organization needs market research, whether it is a small startup, testing a new concept, or rebranding your business. Marketing research is an integral step in reaching out to your target audience, gaining a competitive edge, and exceeding sales goals. Think of it this way, there are more than 30 million businesses existing in the United States today. Each has a similar product or service offerings to a number of c