Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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What is Sample Contamination? | Market Research Firm Syracuse, NY
Posted at: 9/3/2024 12:30 PM
Market research can experience its own zombie-like virus through sample contamination. What is sample contamination? Much like it sounds, it's a sample of people who do not represent the traits of the intended population surveyed. Market research involves two groups of people - a sample and a population. What is Sample Contamination? Sample contamination occurs when the sample does not accurately reflect the population it's meant to represent. This can happen when individuals who shouldn't
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In-Store Qualitative Research: How to Find Participants
Posted at: 8/30/2024 12:30 PM
In-store research can be a useful tool to understand customer behavior, the effectiveness of in-store displays, impact of shelf placements, and efficiency of the store layout. In some instances, a mock store or shelf layout can be created in a controlled research environment. If you don’t have the space or ability to set up a mock store within a research facility, in-store research may be an option. After all, what better way to understand a consumer's thought process or behaviors than in-sto
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5 Steps to Conducting Customer Satisfaction Surveys
Posted at: 8/27/2024 12:30 PM
Conducting customer satisfaction surveys provides brands with valuable data to improve their outreach strategies. This can range from boosting customer service efforts to creating a seamless shopping experience. No matter how a brand uses customer survey data, the main goal is to always ensure the shopper has a pleasant experience. In this blog post, we'll cover the basics of customer surveys, why they matter, and the 5 main steps to conducting them. What Are Customer Satisfaction Surveys
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Posted at: 8/22/2024 12:30 PM
VoC in-depth interviews (IDIs) with customers, former customers, and prospects can provide a business with a wealth of information. By engaging directly with your target audience, you can uncover valuable information that drives strategic decision-making and enhances customer satisfaction. Learn more about the process from our VoC research company. What are VoC Interviews? Voice of the Customer (VoC) interviews are in-depth conversations with customers aimed at understanding their needs,
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How to Conduct Phone Surveys in 15 Steps
Posted at: 8/16/2024 12:30 PM
Phone surveys are a versatile research method designed to easily gather respondent feedback for qualitative or quantitative projects. This approach still remains incredibly useful even in today's digitized landscape. These surveys also provide a more personalized experience for the respondent, which often leads to higher-quality data. Like any market research method, it's only successful when done correctly. In this post, our phone survey company will walk you through key steps to conducting
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Best Employee Safety Survey Questions + Practices
Posted at: 8/16/2024 12:30 PM
Employees need to feel safe and secure in their workplace to thrive. This is where employee safety surveys come in. These surveys are designed to gather feedback from staff about current safety measures/policies in place. Additionally, employee safety surveys also assess the awareness levels staff have about these policies. Using the survey feedback, businesses are able to better market these essential policies to their employees. In turn, this leads to a more open work environment where bot
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Survey Straightlining: What It Is & How To Spot It
Posted at: 8/15/2024 3:51 PM
Behold, one of the major red flags in market research: survey straightlining. 🚩 Caught during the cleaning process after survey fieldwork wraps, straightlining can have a significant negative impact on the data. Thankfully, it's pretty simple to catch from the researcher's perspective. In this post, our online survey company will cover what straightlining is, how it impacts survey data, how it's detected, and more. Let's go! What Is Survey Straightlining? Straightlining is the act of se
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What is a Confidence Level? (+ How to Interpret It)
Posted at: 8/15/2024 12:30 PM
Understanding the confidence level is crucial for interpreting the reliability of online surveys. In this blog, we'll explore the concept of confidence levels and how they indicate the accuracy of market research results. Defining Confidence Level Confidence level in market research is defined as the amount of certainty that the true values of the data lie within the stated number in your market research study. The industry standard for confidence level in market research is typically 95%
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What is an Image & Awareness (I&A) Survey?
Posted at: 8/14/2024 12:30 PM
I&A surveys are a great way for businesses to gather data and insights on how to improve their brand strategy. The survey data will reveal how the public views the brand, what kind of associations they have with it, and much more. Using this information, brands will not only improve their public perception, but their brand equity as well. In this post, we'll dive into the details of I&A surveys, their benefits, and a list of commonly included questions. What Is an I&A Survey? I&A surveys
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What is a Quota in Market Research?
Posted at: 8/14/2024 12:30 PM
Understanding quotas is crucial for effective market research project management. Whether it's a broad survey or segmented study, quotas help streamline participant recruitment and data accuracy. Learn more in our blog post below. What Is a Quota? A quota stipulates the targeted number of interviews or complete survey responses that must be obtained through recruitment or fieldwork. It is a common project management term that is commonly used in both qualitative and quantitative market res
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Customer Demographics: How to Collect and Use
Posted at: 8/13/2024 12:30 PM
Having a “one size fits all” approach to marketing may seem like the easiest path, but your consumer audience isn’t homogenous. Gaining a better understanding of your own customer demographics paints a finer picture of who your audience is, and how their characteristics could influence their interests. As a result of this, you’ll be able to better market to these audiences based on their unique preferences. Examples of this include targeted marketing campaigns, messaging tactics, product off
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![Blog: How to Find Your Target Market [With Data]](/media/6290/how-to-find-your-target-market-with-data-1.jpg)
How to Find Your Target Market [With Data]
Posted at: 8/13/2024 12:30 PM
Finding a target market is a critical step for all organizations to take. Locating the proper target market greatly increases the likelihood of long-term success and frequent customers. Once a target market is established, organizations can then cater to this group with tailored marketing strategies, offerings, and so on. To properly identify a target market, market research is essential. This becomes even more important as a business grows and further develops its offerings. In this post,