Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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How to Measure Brand Value & How It Affects Your Brand
Posted at: 8/12/2024 12:30 PM
Measuring brand value is like understanding the hidden treasure of a company: it tells us how much a brand is really worth. In our experience working with brands firsthand, we know that the value of a brand has a big impact on businesses as a whole. Companies that know their brand's value can make smarter decisions about how to grow their brands and how to talk to their customers. However, measuring a brand's value isn't just about seeing how much money it brings in. It's about discovering t
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Ethnography in Research: Benefits & Examples
Posted at: 8/12/2024 12:30 PM
In most forms of market research, we take the participant's word as all we need to know for our data. Who knows their opinions and beliefs better than themselves, right? However, there are cases in which a market research participant has more to offer than what they simply say. This is the main idea behind ethnographic market research. Ethnography in research is looking at the world from the subject's point of view. Frequently, this means observing a participant to see how they subconsciousl
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Explaining Microsurveys: Benefits, Drawbacks, & More
Posted at: 8/9/2024 12:30 PM
Microsurveys are an effective market research method used to gather data in a short period of time. These surveys are a win-win for both researchers and respondents: they don't take long to create and they don't take long to complete. But don't mistake their brief nature for not gathering enough quality data. In fact, it's quite the opposite. Microsurveys are designed to take little time and still yield high-quality feedback. Keep on reading to become a microsurvey expert. What Is a Micr
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How to Use Segmentation to Improve Your Marketing Strategy
Posted at: 8/8/2024 12:30 PM
A product’s success depends on many factors, including a stellar marketing strategy that resonates with the target audience. The trouble is that one product can mean different things to different customers. This is where marketing efforts alone become ineffective with a one-size-fits-all approach. It's why many organizations are turning to customer segmentation research. This is a market research technique that is used to assign customers into groups where members are alike but the groups a
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Our Top Employee Survey Vendors: Picks & Recommendations
Posted at: 8/7/2024 12:30 PM
Choosing the best employee survey vendor is key if you want quality, actionable feedback. As with any market research study, the goal here is to use the data to enact lasting change within your culture and organization. Using staff feedback, management teams can begin making improvements, often resulting in higher employee satisfaction levels. But, to achieve this, finding the right third-party employee survey company is crucial. To help, we’ve identified the top vendors who are industry lead
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How to Choose The Best Market Research Methodology
Posted at: 8/6/2024 12:30 PM
When diving into the world of market research, one of the most critical decisions you’ll face is selecting the right methodology. It’s a choice that can shape the direction of your insights, influencing everything from product development to marketing strategies. At its core, market research can be divided into two fundamental approaches: qualitative (exploratory) and quantitative (measurement). In this blog, our market research company dives into several different methodologies, exploring t
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B2B Market Research Companies: The 20 Best Firms To Use
Posted at: 8/5/2024 12:30 PM
Market research in the B2B landscape is one of the best ways for companies to collect data to use for business decisions. Some of the important things it can help with is getting direct data on customers, a target audience, competitors, and more. With many different methodologies and projects, companies can access more information that can help them answer specific questions they have about their brand. To have successful projects means that you’ll want to work with a B2B market research comp
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Voice of Employee (VoE) Market Research: Types + Examples
Posted at: 8/2/2024 5:11 PM
The best way to improve the employee experience is by getting straight to the source. That's where Voice of Employee (VoE) market research comes in. VoE market research gathers detailed staff data and feedback as it relates to their experience at a job, lending insight into topics such as loyalty, dissatisfaction, and improvement opportunities. By implementing strategies based on this feedback, employees know their feedback matters. Employers are also more likely to see an increase in staff
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How to Conduct Website Audits and Overcome SEO Challenges
Posted at: 8/1/2024 12:30 PM
In the ever-evolving digital landscape, SEO remains a crucial factor for driving organic traffic and achieving business goals. This case study explores how a prominent financial technology company used our SEO services to tackle its website challenges through a comprehensive audit. Here’s how we helped them navigate declining traffic, increasing bounce rates, and competitive pressures to enhance their online presence. The Challenges Our client was facing a number of different challenges
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![Blog: How to Recruit Families for Market Research [With Examples]](/media/6270/family-market-research-2.jpg)
How to Recruit Families for Market Research [With Examples]
Posted at: 8/1/2024 12:30 PM
Recruiting families to participate in market research often comes with unique challenges. When our client, a large educational non-profit organization, needed a recruitment partner to locate families to participate in research, they reached out to our qualitative recruiting company. Continue reading this case study to learn more about our approach to recruiting families to participate in remote research. Study Overview The main objective of the study was for our client team to understand
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Conducting Telecom Market Research Like An Expert
Posted at: 7/31/2024 12:30 PM
Companies in the telecommunications industry help keep the world going round. Especially after the pandemic, with more and more businesses and consumers relying on telecom services and products, companies in the industry have been more relied upon than ever before. Since their exponential growth, telecom businesses have been looking for ways to grow their brands. Telecom market research can help companies understand the new landscape, as well as look for new ways to grow in the evolving indus
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What is Survey Satisficing? + How to Prevent It
Posted at: 7/30/2024 12:30 PM
With the emergence of online and mobile surveys particularly through market research panels, satisficing has become a common concern for market researchers. Respondents are time-poor and should they choose to participate in surveys, they expect them to be fast and easy to complete. However, there is such a thing as surveys being completed too fast, which in turn leads to poor data quality. In this blog post, our online survey company discusses what satisficing is, examples to look for, and h