Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Advertising Effectiveness: Reasons to Measure & How To
Posted at: 5/1/2024 12:30 PM
Advertisements are a main source of revenue for many businesses. We see brands focusing on creating ad campaigns every day to increase reach, generate leads, and make more sales. But, on the contrary, many consumers are opting out of advertising they don’t want to see. So, with this challenge coming up, you need to ask yourself one question; ‘How do I determine if my ways of marketing are working or not?’ This is where measuring advertising effectiveness comes into play. You need to ensure
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Online Grocery Shopping Statistics to Fuel Your Strategy
Posted at: 4/30/2024 8:49 PM
Over the past few years, there has been a significant increase in the adoption of online grocery shopping. This surge has been fueled by factors such as convenience, time-saving benefits, and the proliferation of mobile apps and online platforms offered by retailers. As consumer behaviors evolve, it’s important to stay up to date on the latest grocery shopping statistics and trends. To provide that data, our market research company surveyed over 1,000 consumers across the U.S. to look at the c
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What is Concept Testing? A Complete Market Research Guide
Posted at: 4/30/2024 7:09 PM
Concept testing is the data king of new product development. It's a common process that's used to gauge potential market reception before a product ever hits the shelves. Think of it as a predawn litmus test for the viability of an idea, be it a physical object, a service, or a campaign. In our experience, doing concept testing with different companies, we've observed that concepts honed through such testing often lead to products that not only meet market needs but also resonate deeply with
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![Blog: Explaining Employee Commitment Surveys [+ Questions To Use]](/media/6166/employee-commitment-concept-1.jpg)
Explaining Employee Commitment Surveys [+ Questions To Use]
Posted at: 4/29/2024 12:30 PM
Among employee research techniques is a specialized approach called employee commitment surveys. It offers a deeper perspective into the dynamics between employees and their organizations. Unlike traditional employee engagement surveys, these assessments focus specifically on aspects like an individual's alignment with an organization's values, dedication to shared goals, and overall loyalty to their work environment. In this guide, we delve into the significance of employee commitment surve
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How To Create Customer Surveys: Best Tips & Questions From Experts
Posted at: 4/26/2024 12:30 PM
Customer surveys are a tool businesses use to understand what people think about their services or products. They are essentially the core of market research. Using customer surveys, we find out how happy customers are and in turn it helps businesses get better at what they do. The surveys are simple, critical, and a great return on investment. When companies learn what their customers like or don't like, they can make smart changes. This might lead to more customers who love what the compan
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Grocery Store Statistics: Where, When, & How Much People Grocery Shop
Posted at: 4/25/2024 7:03 PM
Across the U.S., there are 63,328 supermarkets and grocery store businesses. Each day they are filled with different types of people who have unique needs, preferences, budgets, and other buyer characteristics. As consumer buying behaviors evolve, it’s important to stay up to date on where, when, and how much they grocery shop. To help, our market research company surveyed over 1,000 consumers across the U.S. to look at the current landscape of grocery shoppers and how that’s evolved since our
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Improve Employee Wellbeing With These 7 Strategies
Posted at: 4/25/2024 12:30 PM
To improve employee well-being means getting to know your employees on a new level. With more than 8 out of 10 employees at risk for burnout in 2024, it’s essential leadership teams begin to address the causes. Employers can start by being proactive about increasing employee satisfaction levels. A key way to kick things off is running regular employee surveys. Doing this will give management teams direct insight into employee sentiment, and allow for them to make relevant improvements. Lear
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What is Competitive Benchmarking? (& How You Can Do It)
Posted at: 4/24/2024 12:30 PM
Businesses stand to gain incredible amounts of useful data from competitor analyses. Gathering this type of data about key rivals in the industry gives businesses a unique edge against relevant companies. A common way to measure this edge is in the form of benchmarking. Benchmarking this data over time will show businesses how they stack up against competitors, allowing them to keep track of this each year. Doing this on a yearly basis is important, as businesses can look back on benchmarki
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What is Survey Programming: How To Do It Like Experts
Posted at: 4/23/2024 12:30 PM
Survey programming is an intricate task that combines the art of questionnaire design with the complexity of software programming. The goal is to create a collection of questions setup in a way to effectively gather and analyze data on a specific scale. In our market research work, we've found that efficiently harnessing survey programming can drastically reduce human error and false data, as well as optimize data collection. By automating the distribution and tailoring the flow of surveys,
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Nonprofit Market Research: 5 Simple Steps to Execute a Project
Posted at: 4/19/2024 12:30 PM
Conducting nonprofit market research is incredibly important for a variety of reasons. Because nonprofits are so specific based on audience needs, market research helps shed more light on key demographics. Since doing this will help organizations better understand the needs of their audience, they can better align programs based on those needs. When nonprofits conduct market research, they're also able to optimize their outreach strategy due to the data. This will aid in everything from mar
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Package Testing Market Research & How to Conduct It
Posted at: 4/18/2024 12:30 PM
Let’s say you’ve done some legwork to come up with a new packaging design for your organization’s product. Some strategic planning or qualitative research may have led to a potential rebranding or brand refresh. How do you validate this is the right path for your organization? A great option is to put your new design to the test in a package testing market research project. Don’t expect a clear-cut answer on which design is outright best, but do anticipate receiving the tools needed to prom
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Measure Customer Experience With These 10 Metrics
Posted at: 4/16/2024 12:30 PM
Customer experience is everything when it comes to an effective business strategy. This is no exaggeration, as 80% of consumers believe a good experience matters just as much as a company's services. So how can businesses prioritize this key area? Market research can certainly help! There are many ways customer surveys can reveal the satisfaction of shoppers. When learning how to measure customer experience, many important metrics are covered that each reveal specific data points. Let's div