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Market Research Company Blog
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Guide to Custom PR Surveys [Updated for 2024]
Posted at: 11/17/2023 4:59 PM
In the dynamic landscape of public relations, understanding the nuanced preferences and perceptions of your target audience is huge. In this ultimate guide, we delve into the power of custom PR surveys, exploring how tailoring your approach can unveil invaluable insights and elevate your strategic communication efforts to new heights. Here is what we’ll cover in this ultimate guide: What is a PR Survey? Why are Surveys Important for PR? The Process of Conducting Custom PR Surveys Example o
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Pulse Surveys: Types & Best Practices
Posted at: 11/17/2023 1:30 PM
In the dynamic landscape of modern business, staying attuned to the pulse of your organization is paramount. That's where pulse surveys come into play, offering a powerful tool to gauge employee sentiment, customer feedback, and market trends in real time. In this blog post, we'll delve into the essence of pulse surveys, exploring what they are, the various types available, and why they stand as indispensable instruments for informed decision-making in today's fast-paced world. What exactly
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![Blog: Conducting Usage and Attitude Studies in 2023 [Ultimate Guide]](/media/5028/woman-choosing-product-in-supermarket.png)
Conducting Usage and Attitude Studies [2024 Guide]
Posted at: 11/15/2023 1:30 PM
Usage and attitude (U&A) studies are an important tool for businesses to analyze customer behavior and better understand the motivations behind their decisions. They are used to measure customer loyalty, brand preferences, purchasing behaviors, and other aspects of the customer experience. Companies use this information to make informed decisions about their product or service offerings and develop better customer outreach strategies. In this guide, our market research company will discuss us
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Survey Design That Makes Survey Taking Easy For Respondents
Posted at: 11/13/2023 1:30 PM
Surveys are powerful tools for gathering valuable insights, but a poorly designed survey can lead to frustration and inaccurate responses. In this blog, we'll explore the key elements of survey design that prioritize the respondent's experience. From crafting clear and concise questions to the use of different question types, we'll guide you through the steps to ensure your survey is user-friendly and effective. What Exactly is Survey Design? Survey design refers to the process of creati
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Cognitive Testing Surveys [Examples + Benefits]
Posted at: 11/9/2023 1:30 PM
Surveys seem easy to write. However, there are uncountable variables to account for with survey design to ensure the answers you receive are accurate, inclusive, and honest. Any of which you need to correct can throw off multi-million dollar decisions made around operations, marketing, or strategy. Unfortunately, many organizations that utilize surveys do not test them properly. Whether the market research is conducted internally or externally with the target respondents, proper testing is
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![Blog: How to Conduct B2B Market Research [+Types & Benefits]](/media/5868/b2b-market-research-concept-1.jpg)
Conducting B2B Market Research [+Types & Benefits]
Posted at: 11/9/2023 1:30 PM
In the dynamic world of business-to-business (B2B), success hinges on making informed decisions. To achieve this, organizations often turn to B2B market research because it generates insights that guide them through the maze of opportunities and challenges. In this blog post, we'll explore the essential steps, types, and benefits of B2B market research, equipping you with the knowledge and strategies to not only stay competitive and carve out a winning edge in your industry. Looking to cond
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![Blog: Small Business Saturday Statistics [2023]](/media/5882/small-business-saturday.png)
Small Business Saturday Statistics [2023]
Posted at: 11/7/2023 1:30 PM
Between the whirlwind of Black Friday and Cyber Monday is Small Business Saturday. This festive shopping day is designed to draw consumers to buy from local businesses, providing a sense of community across the country. Recently, Drive Research ran a national survey to uncover consumer habits during Cyber Week. Take a look at some of our top Small Business Saturday statistics that we found below… 36% of Americans plan to shop on Small Business Saturday 2023 Women are 5% more likely to shop o
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What Are Ad Recall Surveys? [+Example Questions]
Posted at: 11/7/2023 1:30 PM
Spend. Spend. Spend. The world of advertising is all about spending money to reach targeted geographies, targeted users, and generate revenue. Although the days of digital marketing have made advertising easier to track and measure, an enormous gap still exists in the industry between market research and advertising. This is where ad recall surveys enter the fold. Keep reading to learn more about ad recall surveys, or skip ahead to a section you are most interested in. Article Contents 📝
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8 Restaurant Market Research Options for the Dining Industry
Posted at: 11/6/2023 1:30 PM
Whether your restaurant is well-established or merely a concept, market research can be extremely beneficial to its success. In this article, we'll explore a range of effective restaurant market research options tailored specifically for the dining industry. From customer surveys to competitor analysis, we'll delve into essential strategies that empower restaurants to make informed decisions and create exceptional dining experiences. How Restaurants Can Benefit from Market Research As wi
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Key Customer Satisfaction Metrics to Measure in 2024
Posted at: 11/1/2023 3:45 PM
Regardless of what business you are in, understanding how customer satisfaction metrics work is essential if you want to understand and meet your customers’ needs. In the current competitive market, customers have so many options, so you can’t depend on your gut to determine if they’re happy with your brand. Just like you measure your website traffic or revenue growth, you also need to measure different metrics by conducting customer satisfaction surveys. In this blog post, we'll discuss so
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The Statistics You Likely Didn’t Know About Online Dating Apps (2023)
Posted at: 10/31/2023 12:30 PM
In the ever-evolving landscape of modern romance, online dating apps have emerged as one of the top sources for finding and making love connections. Platforms like Tinder, Hinge, and Bumble continue to reshape how people meet and interact with potential partners. Yet, behind the swipes and profiles lie many intriguing dating app statistics that often go unknown. In this post, our market research company shares the latest and most surprising data points surrounding online dating, shedding lig
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What is Customer Engagement? [From Market Research Experts]
Posted at: 10/27/2023 12:30 PM
Customer engagement is the ongoing interaction and relationship-building between a business and its customers, characterized by personalized communication, exceptional service, and efforts to provide value beyond transactions. Brands that place importance on the shopping experience of their customers will almost always see high levels of customer engagement. In this blog post, our market research company dives into what customer engagement is, how to measure it, and the importance of improvi