Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Digital Banking Survey | Market Research for Banks
Posted at: 3/30/2020 5:24 PM
As the number of in-branch experiences continues to decline at banks and credit unions, digital banking experiences continue to grow. Digital banking services include: Customers accessing accounts through their mobile app Mobile deposits Applying for mortgages online Internet banking With banking services literally at your fingertips, if you own a smartphone, it makes sense why these service offerings are growing among customers. As consumers shift to rely more heavily on online banking
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What is the Most Cost-Effective Market Research Methodology?
Posted at: 3/29/2020 12:30 PM
With market research, you are never short of options. There are hundreds of qualitative and quantitative methodologies, each with their own advantages and disadvantages. A top factor of choice when deciding which market research study to conduct is cost. While it is important to find a methodology most closely aligned with your project goals and objectives, our market research company understands budget plays a large role in our client’s final decision. So this begs the question – what is the
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How to Conduct an Omnibus Survey for a Consumer Goods Brand
Posted at: 3/28/2020 12:30 PM
Many businesses understand the benefits of an online survey but hesitate to invest in their own custom study. This is likely due to a common misconception that third-party market research is too expensive and is likely out of budget. On the contrary, third-party online surveys can fit within nearly any budget. Feel free to consider us the Mythbusters of market research. What is an omnibus survey? One of the best ways to make custom research less of an investment is by sponsoring an omnibus
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Customer Attrition Surveys: 4 Options to Examine Customer Churn
Posted at: 3/27/2020 12:30 PM
No company likes to mention it. No company wants to talk about it. Unfortunately, no matter how good your product or service is, customer attrition is inevitable. Customers leave for a variety of reasons. Some of which are in your control while others may not be in your control to fix. For example, if you are a barbershop and your customer leaves because he moves half-way across the country to Texas, there is not much you can do. It would be unrealistic to think there is any type of marketing o
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How to Measure Shifts in Consumer Behavior Due to COVID-19
Posted at: 3/26/2020 12:30 PM
Undoubtfully, the COVID-19 outbreak has caused global economic concerns and it is nearly impossible to predict when consumer behaviors will return to normalcy. In fact, it seems, for the time being, our current state will be the “new norm.” When dramatic shifts happen in the market, it is important to seek feedback and data directly from your target market. It is better to hear straight from the source, rather than rely on national, global, or even industry data. Through consumer research, you
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3 Best Practices When Recruiting for Online Focus Groups | Market Research Company
Posted at: 3/24/2020 12:30 PM
So, you’ve decided you want to conduct online focus groups! Now, you’re left to find participants who are a good fit for the study. I’m sure you have a lot of questions. How do I find research participants for remote focus groups? How do I make sure they’re qualified? How do I know if they fit my screening criteria? How do I make sure they will actually show up on the day of the online focus group? Regardless of what type of qualitative research you are conducting (online focus groups, w
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4 Market Research Tips to Boost Online Sales During COVID-19
Posted at: 3/23/2020 2:02 PM
As the times change, and more and more customers visit websites to purchase products and services, market research can set you up for success. It’s likely each day, each week, and each month your website is drawing more and more customers in for online sales as customers become more and more comfortable with making purchases from your website. In some cases, like COVID-19, consumers may not have any choice. When it comes to purchasing behavior, the more you know about the customer, the better c
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Competitive Analysis Market Research Company | New York
Posted at: 3/19/2020 12:30 PM
You know the saying, “keep your friends close and your enemies closer.” Perhaps no other statement can be more reflective of the need for a strategic competitive analysis from a market research company. Competitive intelligence or CI is a growing need among companies and brands to help organizations understand how they compare on key components such as websites, service offerings, pricing, marketing approaches, and social media. All of this can be answered as part of a competitive analysis mar
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Conducting Market Research? How to Choose the Best Methodology
Posted at: 3/18/2020 12:30 PM
Thanks to the Internet and its widespread use across the entire globe, conducting market research has certainly evolved from traditional methodologies. With the simple click of a button, you can send out thousands of surveys instantly to recipients all over the world. It is important to note, however, that online methodologies aren’t the only way to conduct secondary research. There are other useful ways to collect data. Our market research company always recommends taking a close look at your
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Progress Bars: Do they Help or Hurt Survey Respondent Experience?
Posted at: 3/17/2020 12:30 PM
Have you ever taken an online survey? Did you ever notice a little bar at the bottom of the screen filling up as you answer questions? That is a progress bar. Progress bars are designed to help respondents understand the amount of the survey they have completed. Or, if you are anything like me, it gives respondents an indication of how much of the survey is left. What Are Progress Bars? Progress bars help respondents understand how quickly they are progressing through the survey. Before cl
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4 Market Research Methodologies to Consider During the COVID-19 Outbreak
Posted at: 3/16/2020 12:30 PM
Colleges are suspending in-person classes, large events such as Coachella and the New York International Auto Show have been rescheduled, and the media is flooded with the latest COVID-19 news. The world is in panic mode while trying to prepare for and control the outbreak of the new virus. COVID-19, commonly known as the coronavirus, will certainly put a pause to in-person qualitative research methods for the meantime. However, there are a number of market research methodologies we can explore
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How Digital Marketing Research Will Change Your Advertising Strategy for Good
Posted at: 3/12/2020 12:30 PM
It’s just a blog. It’s just a Facebook post. It’s just a link click. While most professionals understand digital marketing is necessary in this era, it can be difficult to truly show the impact it has on bringing in new business. Digital marketing is shaping the future of all advertising efforts and can catapult your business ahead of the competition. However, it is not always as simple as spending money on Facebook or Google Ads to see a strong return on investment. The best digital marketing