Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Snowball Sampling: The Dangerous Impact on Social Sharing Surveys
Posted at: 5/11/2020 12:30 PM
Snowball sampling is a technique in market research used to gather responses to a survey. The survey is shared with a small pool of respondents who participate, and each of those participants shares the link with their network or pool of respondents. Those respondents then participate and share again, and so on. The pool gradually snowballs and grows larger. Sounds pretty great, right? Our market research company utilizes different techniques to collect survey responses for our clients - snowb
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Top 10 Findings From the Central New York Beer Survey | Drive Research
Posted at: 5/10/2020 12:30 PM
We always knew Central New Yorkers loved beer, but now we have the data to support it. Drive Research conducted a Central New York Beer Survey which asked important questions to area residents about their favorite brews. The online survey received 493 responses from those who live in the 7 county Syracuse designated market area (DMA). The survey was shared via Facebook postings and outreach to local members of the Drive Research survey panel. Drive Research fielded the survey from January 25 to
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Market Research Options for Museums | 3 Methodologies for the Arts and Culture Industry
Posted at: 5/9/2020 5:50 PM
Museums have their own challenges just like any other organization. Some struggle to increase attendance, while others may have difficulty with visitor engagement. Issues like these are often best addressed with a market research study. Proper research will equip a museum with data, insights, and a roadmap for improving their organization. If you work in the arts and culture industry, perhaps you have thought about market research in the past but written it off for one reason or another. Barri
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Using Market Research to Save Your Business Money AND Still Increase Profits
Posted at: 5/8/2020 12:30 PM
A question Drive Research hears a lot is, how can market research help my business save money – whether it be on marketing, operations, or strategy expenses. I sat down with our President and Founder, George Kuhn and Research Director, Chris Coville to answer this question and more. Prefer to read? Navigate to each question by clicking the titles below: The best market research study to conduct to find ways to save my business money> The recommendation for quantitative vs. qualitative The
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57 Statistics About Life in Quarantine: How Many Americans Are Still Wearing Real Pants?
Posted at: 5/7/2020 12:00 PM
In these uncertain times yada yada, we’re certain about one thing…COVID-19 sucks. As a market research company, we appreciate the power of facts and numbers – but most data surrounding the pandemic focuses on the horrible tragedies caused by Coronavirus. That’s why we conducted a (not so typical) national survey that focused on common and unique quarantine experiences regarding fashion, entertainment, sports, and more. A total of 834 responses were received, and at the 95% confidence level,
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3 Ways to Create a Customer Experience Strategy
Posted at: 5/6/2020 1:22 PM
A customer who has a positive experience with a business is more likely to become a repeat and loyal customer. In fact, a Walker study found that by the end of 2020, customer experience will overtake price and product as the key brand differentiator. The study found that 86% of buyers will pay more for better customer experience. While this is likely not news to you, understanding a consumer’s buying pattern and creating an effective customer experience strategy around this behavior is a commo
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Corporate Image Study | Market Research Firm
Posted at: 5/4/2020 12:30 PM
Very similar to a brand equity study, it is important to set up a process to measure key performance indicators (KPIs) through a corporate image study. The corporate image is something that impacts all aspects of your business with consumers or business decision-makers. It is made up of many different features of corporate image and it is important to define exactly what those are. A corporate image survey can provide your company with the following: Features: Find out exactly what defines y
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2020 U.S. Census | What Impact Does Census Data Have on Market Research?
Posted at: 5/3/2020 12:30 PM
The 2020 Census is the most significant market research conducted by the federal government this year. The goal is to gather demographic information for every individual living in the United States once a decade. Data from the Census is ultimately used to determine congressional representation, help allocate federal dollars, and act as a resource for business owners. Did you also know the United States Census has implications for the market research industry as a whole? The resulting data fr
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10 Lessons I’ve Learned as a Market Research Analyst
Posted at: 5/2/2020 12:30 PM
At the time of this blog post, I have been a Research Analyst at a market research company known as Drive Research for a little over a year and a half. By making the jump from an assistant to an analyst after a few years in the industry, I’ve experienced more of the methodologies and practices within market research. As you can imagine, I didn’t pick up on all the nuances overnight. Fortunately, each misstep is an opportunity to learn something new and improve. Below are the top ten lessons,
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How to use Market Research to Improve SEO and Paid Social Media
Posted at: 5/1/2020 12:30 PM
In today’s market, optimizing SEO and paid social media strategies are major strengths to businesses. What is SEO? SEO stands for search engine optimization. Businesses use search engine optimization to promote their brand, products or services to current and potential customers. Every business is unique. In fact, the method of promoting a business using SEO can depend on several factors such as the target audience, business goals, and objectives. With this information, our market research co
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How to Recruit Consumers for Shop-Alongs? | Grocery Market Research Company
Posted at: 4/30/2020 12:30 PM
There are a variety of market research options for grocery stores. Grocery research studies may include shop-alongs, mobile ethnography, intercept surveys, and mystery shopping. Each of these methodologies offers valuable and data-driven insights for the retail industry. In fact, our grocery market research company could make a case for why one of these options is better than the next. In order to select the best market research study for your supermarket, it is important to take a close look
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DIY Research to Consider During a Pandemic | 3 In-house Methodologies for COVID-19
Posted at: 4/29/2020 3:28 PM
Due to rising economic concerns, third-party market research may no longer be within your budget. This does not mean you should completely forgo all plans to conduct research because of COVID-19. In this blog post, our market research company will share three valuable do-it-yourself or DIY research options that are still available to you and your team. Is outsourced market research currently not an option due to COVID-19? See if any of these three DIY research approaches can help. Continu