Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Conducting Research on a Tight Marketing Budget? Here are 4 Cost Saving Tips
Posted at: 12/6/2019 2:48 PM
Contrary to popular belief, research does not have to break a marketing budget to be effective. In fact, a simple online survey can provide the individualized and high-quality data you are looking for at a fraction of the cost of other methodologies. While the cost of market research ranges based on a variety of factors, there are easy ways to reduce the cost of conducting research to fit within the means of any tight marketing budget. Before getting started with market research, hone in on wha
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Case Study: Department Store Uses Geofencing Surveys to Understand BOPUS Process
Posted at: 12/5/2019 7:06 PM
Put yourself in the shoes of a customer. You are presented with a multitude of options when buying an item. Do you want to buy your goods online or in-store? If bought online, will you pick it up in-store (BOPUS) or do you want your purchased item to be delivered to your home? Understanding a shopper’s behavior is critical in shaping the perfect online or in-store customer experience (CX). Instead of guessing and assuming what customers want, why not use data to validate the key business decisi
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What is a Simulated Test Market (STM)? | Qualitative Research Company
Posted at: 12/4/2019 5:37 PM
Wondering what a simulated test market (STM) is? Our qualitative research company has the answers to common questions surrounding this methodology! An STM is another form of qualitative market research. For many qualitative research projects, the goal is to explore an idea with specific types of people. More specifically, the goal of a simulated test market project is to better understand potential customers and the reasoning behind their decision making. The results can power strategies to im
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Case Study: Economic Development Nonprofit Uses Online Survey to Measure Member Satisfaction
Posted at: 12/3/2019 5:28 PM
Did you know market research can make an impact at the local and community level? Take our recent research project for example. A nonprofit organization emailed an online survey to its members to gauge satisfaction and learn how to improve engagement. Being based out of Syracuse, NY, our market research company, Drive Research, is always thrilled to support businesses in the community. We bring the voices of customers, residents, employees, and fellow businesses to decision-makers with every pr
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Millennials and Generation Z Share Their Customer Experience When Shopping for New Devices
Posted at: 12/2/2019 8:28 PM
Marketing to multiple generations at once poses a challenge to many different companies across a number of industries. Millennials and Generation Z are often thought to have opposing consumer behaviors and expectations when it comes to shopping compared to each other and the generations that came before. While most Millennials grew up before the digital era and the world of online shopping, the large majority of Gen Z has grown up dependent on technology and can’t imagine a package taking longe
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How Market Research Could Have Saved These Failed Celebrity Businesses
Posted at: 11/27/2019 7:14 PM
Just because they’ve made hundreds of thousands of dollars, doesn’t always mean celebrities are smart with how they spend their money. Outside of acting, singing, or whatever it is that makes someone ~famous~ many celebrities have tried to amplify their success by introducing a new business to the market. And while there is no real research behind the percentage of celebrity businesses that fail, we’ll just say A LOT. Market research can be conducted in many phases when launching or have alrea
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Case Study: How Customer Surveys Can be Used for Online Reputation Management (ORM)
Posted at: 11/26/2019 6:13 PM
Wondering how a customer survey can be used to boost online review scores? Market research to the rescue! In this post, we discuss a recently completed project conducted with a software company. The company wanted to gather insight from customers, but also gather testimonials and reviews from customers who reported being highly satisfied. It seems like a great way to tackle two objectives through one customer survey, right? Drive Research, a customer survey company, understands the real value
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How to Engage Generation Z in Market Research | Gen Z Market Research Company
Posted at: 11/21/2019 6:38 PM
Generation Z, or more commonly referred to as Gen Z, is transforming the way organizations are marketing their brand, products, and services. Many B2C businesses are being forced to throw away traditional marketing campaigns and think outside of the box for how to attract this new generation. As a result, organizations have turned to Gen Z market research companies to collect feedback and data directly from Gen Zers in order to understand how they make their purchasing decisions. Market resear
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How B2B Organizations Can Use Net Promoter Score (NPS) More Effectively
Posted at: 11/20/2019 6:47 PM
Net Promoter Score, or NPS, is used to measure customer loyalty. For this reason, NPS is a commonly used metric in various market research surveys for business-to-business (B2B) organizations. It is calculated by asking respondents one simple question: “How likely is it that you would recommend us to a friend or colleague?” The respondent then selects a number on a scale from 0 to 10. Based on the selected value, customers can be placed into one of three categories: promoters, passives, or detr
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Case Study: How to Run a Brand Equity Study for a Community Credit Union
Posted at: 11/19/2019 7:17 PM
Wondering why credit unions use market research and if it is necessary for your branch? Credit union market research assists financial institutions fuel marketing and strategies, learn more about member/potential member needs, understand member/potential member personas, and find new members. Getting started with credit union market research may seem like a daunting task. It can be helpful to partner with a bank and credit union market research company to assist with implementing a study specif
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What are Gang Surveys in Market Research?
Posted at: 11/14/2019 5:27 PM
In the market research world, you are never short of choices of methodologies. One of the less popular market research services is gang surveys. Gang surveys in market research are conducting in a facility where a group of people travel to the location to test, view, touch, and feel a product and immediately provide feedback through a survey. These become a quick way to test a new product and gather immediate feedback. Working with a partner or market research consultant familiar with the indu
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Case Study: Ridesharing App Uses an Online Survey to Measure Market Saturation in Chile
Posted at: 11/13/2019 5:17 PM
A market survey is a great way for organizations to understand the general population or target market area of where they offer their products or services. A ridesharing app understood the benefit of this methodology by surveying their untapped market of non-customers in Santiago, Chile. By surveying non-customers as well as customers, an organization is able to maximize their available business opportunities and expedite growth. A simple market survey can help answer exactly what a general pop