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Market Research Company Blog
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What are Gang Surveys in Market Research?
Posted at: 11/14/2019 5:27 PM
In the market research world, you are never short of choices of methodologies. One of the less popular market research services is gang surveys. Gang surveys in market research are conducting in a facility where a group of people travel to the location to test, view, touch, and feel a product and immediately provide feedback through a survey. These become a quick way to test a new product and gather immediate feedback. Working with a partner or market research consultant familiar with the indu
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Case Study: Ridesharing App Uses an Online Survey to Measure Market Saturation in Chile
Posted at: 11/13/2019 5:17 PM
A market survey is a great way for organizations to understand the general population or target market area of where they offer their products or services. A ridesharing app understood the benefit of this methodology by surveying their untapped market of non-customers in Santiago, Chile. By surveying non-customers as well as customers, an organization is able to maximize their available business opportunities and expedite growth. A simple market survey can help answer exactly what a general pop
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How Artificial Intelligence (AI) Will Impact the Future of Market Research
Posted at: 11/11/2019 4:34 PM
In the never-ending pursuit of business innovation, artificial intelligence (AI) is increasingly becoming a hot topic. The prospect of computers progressing automation further through machine learning has even the market research industry abuzz. If we’re being honest, every researcher could name a few tasks that they would gladly hand over to reliable AI technology to complete. Heck, while we’re at it, we’d gladly accept help with household chores and weekend errands. The good news is artifici
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How a County Fair Can Use Event Surveys to Measure Attendee Experience and Feedback
Posted at: 11/7/2019 4:08 PM
Each summer, 46 state fairs take place in the United States, in addition to countless county and cultural fairs. Event surveys are a great market research methodology for county fairs to collect feedback and measure satisfaction among visitors. Similarly, Drive Research has conducted event surveys for The Great New York State Fair and can easily replicate this process for any county fair in the nation. The Great New York State Fair is a popular end of summer tradition for nearby residents as we
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Case Study: State College Uses a Re-Branding Survey to Test New Name
Posted at: 11/6/2019 3:59 PM
Drive Research, a higher education market research firm, recently conducted a re-branding survey for a State University of New York (SUNY) college looking to test the advantages and disadvantages of renaming their school. There are plenty of market research opportunities such as this for colleges and universities like program feasibility research, brand-equity research, website re-design research, and more. Program feasibility helps a college or university better understand the level of intere
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Behavioral Data vs. Online Surveys | How Good is a Respondent's Memory?
Posted at: 11/5/2019 3:52 PM
Do you remember the last 5 websites you visited? I recently attended a webinar entitled When Should We Ask, When Should We Measure? Comparing Information from Passive and Active Data Collection. During this webinar Netquest explained this market research methodology versus methodology study putting observed online behavioral data up against self-reported online survey data. Long story short, it was no contest. It turns out people are not that great at recalling their online activities from as
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How Can Market Research Help a New Business?
Posted at: 11/4/2019 3:43 PM
Conducting market research early on is essential for startups and new businesses, especially when it comes to building a sturdy foundation. Market research can put your startup on an early road to success. Before launching a new business, it is important to consider the current state of the market you are looking to break into. Conducting market research for your business’ early stages can ensure you make the best decisions for your new business when it’s in its most vulnerable stages. In this
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4 Advantages of Conducting a Mobile Ethnographic Study | Smartphone Research Firm
Posted at: 10/31/2019 2:02 PM
Mobile ethnography or smartphone research allows organizations to study research participants in their most natural setting. There are several benefits of conducting mobile ethnography studies as it is a progressive and natural way to collect feedback from a target market. This type of methodology usually involves a smartphone research firm sending research participants directions on actions they are instructed to take and an interview guide that includes questions participants are required to
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What is Door-to-Door Interviewing? | Full-Service Market Research Company
Posted at: 10/30/2019 1:53 PM
Door-to-door interviews are a valuable tool for conducting market research. Although less common in today’s digital era, when specific demographics are difficult to reach, market researchers are able to utilize these seemingly “old” methods to collect high-quality data. Door-to-door interviews allow researchers to reach specific geodemographics, reach hard to reach demographics, provide a personalized approach, and collect high-quality data. In this blog post, Drive Research, a full-service
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GPS Exit Surveys Eliminate the Need for In-Person Intercepts | Market Research Firm
Posted at: 10/29/2019 1:39 PM
One thing is for sure, if your national brand wants to embark on an in-person intercept survey project at many of your locations, it will likely take a lot of time and will prove costly. To staff interviewers for in-person intercepts and travel to specific retail locations to collect feedback, logistics becomes a challenge. For example, our intercept survey firm conducted a college football project for a sports marketing company a few years back — this involved staffing interviewers with tablet
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Case Study: New York Based Museum Uses Surveys to Increase Membership
Posted at: 10/28/2019 1:28 PM
Wondering how market research can help organizations, business, and nonprofits improve? It gives businesses the tools to create fact-based strategies and next steps. In turn, this provides B2B and B2C organizations to enhance their return-on-investment (ROI) for new campaigns, strategies, events, initiatives, and more. Market research can be customized and tailored for any organization, based on the objectives and specifications of the project. Take our recent market and visitor survey project
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2019 Halloween Statistics | Tricks and Treats by the Numbers
Posted at: 10/25/2019 6:55 PM
Happy spooky season! Love Halloween and looking for fun stats? Our national market research company located in New York has your back! Truth be told, I love spooky season, Halloween, and fall. However, I get spooked very easily! (It's almost a love-hate relationship.) Ready for some Halloween stats? Ready. Set. Go! How many Americans plan to celebrate Halloween this year? First up, is celebrating Halloween popular? It is! In fact, seven out of ten Americans plan to participate in Hallo