Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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3 Market Research Trends to Watch in 2020
Posted at: 6/15/2020 12:30 PM
As we hit the halfway mark for 2020, the world looks vastly different than it did when the year began. Only six months into the year and we have already experienced a pandemic, a recession, civil unrest, and natural disasters. These global economic, health and cultural events will inevitably diffuse into the market research industry before we know it. I have rounded up three of what I believe to be the most relevant market research trends of 2020 heading into the second half of the year. Ke
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4 Excellent Strategies for Improving Customer Retention in 2020
Posted at: 6/12/2020 12:30 PM
Year after year, improving customer retention is consistently a common goal is businesses across the country. Why? It takes more money to acquire a new customer than it does to keep the same audience coming back for more. No, really…it does. It is more fiscally responsible and smart for organizations to focus their efforts on improving customer satisfaction than it is to beef up new customer acquisition strategies. To help get the ball rolling, our Voice of Customer (VoC) research firm will p
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What is Monadic Testing and Sequential Monadic Testing in Market Research?
Posted at: 6/11/2020 12:30 PM
Want to test a new product, concept, or service? Two common methods used in market research are: Monadic testing Sequential monadic testing While these two tests sound similar, there is an important difference that stems from whether one new product or concept is shown vs. multiple. Learn more about monadic testing, sequential monadic testing, how it works, and the pros and cons of using each. What is monadic testing in market research? For a name that seems complicated, monadic testi
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What are Wearables in Market Research? Explaining the Pros and Cons of Wearable Technology
Posted at: 6/8/2020 12:30 PM
As we begin the 2020s, many of us have been reflecting on what we experienced during the previous decade. Among all the technological innovations like virtual reality (VR), artificial intelligence (AI), and cloud computing, I would argue one of the most intriguing inventions to rise in popularity was wearable technology. What are Wearables? Wearables are smart devices that people attach to themselves to typically measure or track something. The device can then communicate with another de
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5 Things I Learned as an Intern at a Market Research Company
Posted at: 6/3/2020 12:30 PM
This past semester I became an intern at Drive Research. My name is Luke Cohen and I am currently a junior at Castleton University. Castleton is a small liberal arts college located in Vermont - the same alma matter that George Kuhn, Owner & President of Drive Research attended. We actually had some of the same professors advising both of us some ten years after his graduation. Over the past five months, I have learned more about market research and how it is conducted then I could have ever t
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Why 75% of Americans are Not Comfortable Returning to Gyms After Quarantine
Posted at: 6/1/2020 12:30 PM
As many states explore re-opening, there is a long list of unknowns for many businesses, especially for gyms and fitness centers. Drive Research surveyed 600 gym-goers across the United States to better understand their opinions on this controversial topic. This study outlines how Americans expect gyms to approach the re-opening process when the time comes. Prefer to read? Here are the highlights from our online survey. Three in five said COVID-19 has severely impacted their workout routin
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Using Customer Data to Inform Business Decisions Post-Coronavirus
Posted at: 5/25/2020 12:30 PM
It seems we hear statements like these get thrown around all day, every day... “New normal...” “We’re all in this together...” “We’re standing by…” “We’re here to help…” “During these uncertain times…” It had me thinking. Are consumers tired of receiving these same types of messages? There has to be a better way to proactively and actually help customers rather than just saying “we’re here if you need us.” What is it that customers really want during a time of crisis? Typically, cust
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How to Increase Sales for Furniture Stores with Market Research
Posted at: 5/21/2020 12:30 PM
If you are in the furniture business, you don’t need our market research company to tell you how challenging it can be. Factors like daily operations, fierce competition, online retail, and evolving consumer needs are just some of the obstacles to growth in the industry. Marketing and advertising for a furniture store are especially important components of its growth. However, with significant potential spend in these areas, it is essential to make well-informed decisions. Market research c
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The Pros and Cons of Responding to Negative Feedback from a Customer Survey
Posted at: 5/18/2020 12:30 PM
Can you follow up with unhappy customers when they respond to a survey? Probably. Should you? It depends. Market research is extremely important when it comes to understanding a customer’s experience with your brand. In most cases, customer experience (CX) research, such as satisfaction surveys, will uncover the good and the bad parts of your business. In this blog post, Drive Research, a customer satisfaction survey company, will detail the do'sand cons of following-up with dissatisfied cust
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46 Market Research Resources for Students
Posted at: 5/15/2020 12:30 PM
Our market research firm knows 2 things. One, we love working with colleges and universities on market research projects, including student enrollment surveys, program feasibility work, admissions surveys, and student housing focus groups. Two, we love helping students and giving away all (well, at least most) of the tips and tricks of the trade our staff has learned over the years in this space. That's why we've compiled a list of 46 Market Research Resources for Students. Like to skip ah
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How Will COVID-19 Impact New York Travel and Tourism in 2020?
Posted at: 5/14/2020 12:30 PM
As with many industries, COVID-19 has and will inevitably impact the travel and tourism sector in New York. To effectively measure and moderate changes in Upstate New York travel, our market research company partnered with ABC Creative in a custom PR survey. Drive Research conducted an online survey with 1,000 New York State residents (excluding NYC and counties past Westchester) to collect feedback on future travel and tourism habits as a result of the Coronavirus pandemic. Market research is
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What is a Red Herring? | Definition, Benefits, and Sample Questions
Posted at: 5/13/2020 12:30 PM
What is a Red Herring Question? One way to separate the true survey respondents from the reward giveaway abusers is to insert a red herring question in your questionnaire. A red herring question is a quality control measure in a survey by which you place oddball questions within a series of regular questions to easily identify those who fully read and engaged in the survey and those who are not. At the conclusion of fieldwork, you can filter your data to show the respondents who need to be