Market Research Case Studies
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Is Your Law Firm Advertising Working? | How Online Surveys Can Improve Marketing ROI
Posted at: 2/10/2020 1:30 PM
Just like any other business, law firms have plenty to gain by conducting market research. A common objective in legal market research studies is understanding how to acquire more clients. While this can be driven by a number of factors including demand, awareness, and competition, one of the biggest factors is often perception. With the abundance of personal attorney advertisements across all forms of media, it is critical to understand how consumers perceive marketing by law firms. It is impo
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Case Study: How to Conduct Phone Interviews with Distillery Decision-Makers
Posted at: 2/7/2020 1:30 PM
In market research, there are a variety of methodologies used to gain feedback from purchasing decision-makers. When selecting a study (phone, online, in-person), it is important to take into account your target audience, how many questions you want to ask, the level of feedback required to answer key business questions, and your budget. A market research company, like Drive Research, will take these factors into account before recommending their approach for interviewing a specific demographic
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Case Study: How to Use Segmentation in Qualitative Recruiting
Posted at: 2/6/2020 1:30 PM
The insight collected from qualitative and quantitative market research is only as valuable as the sample of people recruited to participate. In other words, if you are conducting market research to improve a product, service, or brand then participants must closely align with your target audience. For example, if you are a manufacturer of winter coats and you would like to use consumer feedback to generate new ideas for next year’s line of jackets, then it would not be wise to survey people li
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Case Study: Restaurant Measures Consumer Confusion with Intercept Interviews
Posted at: 1/10/2020 12:30 PM
In today’s world, competition is all around us. Consumers have their pick at many similar brands, products, and services. How can you be sure you stand out in a crowd? With customer confusion research. Customer or consumer confusion research is an effective methodology in answering this question that is asked by hundreds of organizations around the world. Whether you are a new or existing business, a consumer confusion study can help measure how your brand is recognized by your target audience.
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Case Study: How to Recruit B2B Professionals for Qualitative Market Research
Posted at: 1/7/2020 1:30 PM
When recruiting participants for qualitative research, it is important to keep the intended audience in mind. Typically popular audiences are categorized by two major segments B2B (business to business) or B2C (business to consumer). B2B and B2C market research are very different. Each audience requires its own specifications in order to encourage participation in market research studies. Particularly when it comes to recruiting B2B professionals, market researchers are challenged to think outs
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Case Study: Qualitative Recruiting Company Finds Qualified Focus Group Participants in One Week
Posted at: 1/6/2020 1:30 PM
Drive Research, a national qualitative recruiting company, recently completed a focus group recruitment project for a renowned feminine hygiene product company. In under one week, the sponsor of the study partnered with our market research company to recruit women who met specific health conditions. Typically, our market research company who specializes in qualitative recruitment, recommends a two-week timeline when finding qualified participants for a focus group. However, because Drive Resear
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Case Study: How to Successfully Change the Name of Your Business or Brand
Posted at: 12/20/2019 6:50 PM
The decision to change the name of an established organization or brand should not be taken lightly. There are a variety of factors to consider before rebranding such as loss of brand recognition, customer confusion, and new competition. With that being said, there are several well-known companies who didn’t always go by their now household names. For example, in 1996 Larry Page and Sergey Brin introduced their search engine “BackRub” to the market. Have you ever heard of it? Probably not. A ye
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Case Study: Leisure and Attraction Focus Group Recruitment Project
Posted at: 12/17/2019 12:00 PM
Whether it is a traditional focus group, an online focus group, or even a study using mobile ethnography, Drive Research has developed qualitative recruitment methods that are proven to be successful for many types of market research methodologies. Regardless of the target participants or where the research is being conducted, our team is available to help. As a focus group recruitment firm, Drive Research works to meet each client’s specific research needs, while managing and creating a positi
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Fast Food Intercept Surveys | How to Measure Potential Lost Sales
Posted at: 12/16/2019 3:18 PM
Wondering what it takes to successfully conduct customer intercept surveys for a chain restaurant? Drive Research is happy to help. Intercept surveys are one of the best methodologies for collecting in-the-moment feedback. Customer intercept surveys or interviews serve as a valuable resource for building a customer experience strategy build on key data and insights - no guesswork. The feedback from a customer intercept interview allows an organization to develop strategic brand messaging to en
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Case Study: Customer Loyalty Survey for Global Heating and Cooling Manufacturer
Posted at: 12/13/2019 3:08 PM
Drive Research, a market research company in New York, recently partnered with a leading thermal management solutions manufacturer to complete a customer loyalty survey and new product development workshops with its customers. These components were a key element of a broader CX program that the manufacturer continued to develop. This case study details the objectives, approach, and outcome of the market research. When accumulating many customers around the globe for your business, it helps to
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Case Study: Department Store Uses Geofencing Surveys to Understand BOPUS Process
Posted at: 12/5/2019 7:06 PM
Put yourself in the shoes of a customer. You are presented with a multitude of options when buying an item. Do you want to buy your goods online or in-store? If bought online, will you pick it up in-store (BOPUS) or do you want your purchased item to be delivered to your home? Understanding a shopper’s behavior is critical in shaping the perfect online or in-store customer experience (CX). Instead of guessing and assuming what customers want, why not use data to validate the key business decisi
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Case Study: Economic Development Nonprofit Uses Online Survey to Measure Member Satisfaction
Posted at: 12/3/2019 5:28 PM
Did you know market research can make an impact at the local and community level? Take our recent research project for example. A nonprofit organization emailed an online survey to its members to gauge satisfaction and learn how to improve engagement. Being based out of Syracuse, NY, our market research company, Drive Research, is always thrilled to support businesses in the community. We bring the voices of customers, residents, employees, and fellow businesses to decision-makers with every pr