Market Research Case Studies
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10 Findings from the Central New York Wine Survey | CNY Wine Survey Results
Posted at: 7/17/2019 1:49 PM
Summer is in full swing in Central New York. This means it's prime time to visit local wineries and (of course) drink wine! Wondering what Central New Yorkers say their favorite type of wine is? Or their favorite Finger Lakes winery? How much money are residents of CNY most likely to spend on one bottle of wine? Drive Research, a market research company in Syracuse, has data to answer these questions and more! Project Background Drive Research just wrapped up the 2019 CNY wine survey. The sur
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Case Study: Credit Union Uses Market Research to Increase New Members
Posted at: 6/25/2019 7:38 PM
A common challenge across all types of organizations is acquiring new business while keeping existing customers happy and loyal. Specifically, banks and credit unions struggle to maintain steady business development because of the perceived notion of, "It's too much of a hassle to switch banks." A great way banks and credit unions can overcome this perception is by using market research to speak with non-customers or the general public. By partnering with a market research company who specializ
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Case Study: Client Satisfaction Survey for Fundraising Organization
Posted at: 6/18/2019 6:30 PM
Most businesses check in with their clients from time to time to maintain their relationships and informally assess client needs. However, what if you are looking for a more holistic view of client satisfaction? You won't find this information easily through courtesy emails and phone calls. To really understand how your clients feel, you might want to consider partnering with a market research company to conduct a client satisfaction survey. By using a third party to speak with your clients, or
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Case Study: Employee Engagement Survey for a Manufacturing Company
Posted at: 6/14/2019 5:54 PM
Have you ever heard the saying, "if you don't appreciate your customers, someone else will." While this a great piece of advice, there is an audience you may be undervaluing that could lead to the decline in sales and office morale. Your employees! An employee engagement survey tests the level of passion, enthusiasm, and commitment an employee has to it's organization. If employees do not feel they are valued, they will not serve as company advocates to your customers. Worse, they might leave y
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Impact of Digital Media on Children | Educational Assessment Case Study
Posted at: 6/4/2019 3:00 PM
Over the past decade, the complexity of technology inside and outside of the classroom has evolved dramatically. This increased access to technology has educators incorporating learning media into their lesson plans by integrating elements of technology and gaming as an educational tool for students. There is no question, the use of computers and tablets offer a more direct line of communication and creative approach to the classroom. However, do these electronic devices result in a higher lear
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C-Level IT Decision-Maker Survey | IT Industry Case Study
Posted at: 5/28/2019 2:15 PM
Our IT market research company recently worked with an advertising agency and national network provider to conduct a survey with C-level IT decision-makers. This IT industry case study details the objectives, audience, approach, and outcome of the interviews. Drive Research was able to assist the brand in qualitative recruiting, moderating the interviews, and preparing a top-line summary report of the IT industry survey findings. Drive Research recently completed a project, conducting survey
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Personal Injury Attorney Survey | Market Research Case Study
Posted at: 5/20/2019 6:59 PM
Our personal injury attorney survey company recently completed a market research project with a law firm. Our attorney market research company used a two-pronged approach to collect both quantitative (measurable) and qualitative (exploratory) feedback. The combination of these two approaches provided the personal injury lawyer with insights and direction to assist with branding and strategy. This article highlights the key points of the survey process. Learn how our market research survey co
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E-commerce Market Research Company | Case Study
Posted at: 3/22/2019 3:44 PM
Drive Research recently completed a study with an e-commerce company who obtained over 500,000 unique visitors per day to the site. The e-commerce website aggregates content from other national and state websites to create a single source of information for users. The client offers several valuable third-party add-ons and services sold to the site user. This post is a summary of the project conducted by our e-commerce market research company in New York. Our team worked with the client to creat
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Top 10 Findings from the Central New York St. Patrick’s Day Parade Survey
Posted at: 3/15/2019 3:01 PM
St. Patrick’s Day is coming up, and we’re excited to have something to celebrate in the midst of another Central New York winter. What will the annual parade look like for Central New Yorkers this year? We have some data that will help paint a picture.s Drive Research, a Syracuse-based market research company, just wrapped up its second annual CNY St. Patrick’s Day Parade survey which asked questions to area residents about their thoughts and typical activities surrounding the annual parade. Th
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Home Energy and Utilities Focus Groups | Case Study
Posted at: 2/27/2019 7:45 PM
It has been a busy month at the Drive Research focus group facility in Syracuse, NY. Clients have traveled in from Texas, California, New York, and the U.K. to utilize the focus group facility for their qualitative market research. All of these rentals were paired with a qualitative recruit where Drive Research was charged with recruiting specific individuals to participate in the market research study. Learn more about one of the most recent projects here. Drive Research recently completed ho
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Home Equity and Mortgage Experience Survey | Case Study
Posted at: 2/25/2019 7:37 PM
Drive Research recently completed an online survey with a regional multi-state bank to understand the home equity and mortgage experiences of customers. Decision-making of homeowners around lending, including preferences and concerns, was a main focus in the study. Also addressed was the comfort level with emerging lending technology solutions available to customers. Learn more about the objectives, market research approach, and outcomes were for this project in this case study overview. This
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Case Study: Market Research to Re-brand an AEC Company
Posted at: 2/6/2019 6:23 PM
Drive Research recently completed a rebranding study for a local architecture, engineering, and construction company in partnership with an advertising agency. The market research was used as a foundational piece for next steps with the branding, marketing, and messaging. This market research blog post highlights the objective, process, and outcomes of the project. Drive Research works with a number of architecture, engineering, and construction (AEC) firms in Central New York (CNY). Learn more