Market Research Case Studies
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Case Study: Brand Equity Survey for Personal Injury Law Firm
Posted at: 2/4/2019 6:10 PM
In the ultra-competitive space that is personal injury law, marketing and market research are invaluable tools. Drive Research has worked on multiple market research studies with law firms and attorneys, including one most recently with a local personal injury attorney. The main goal of this research effort was to expose weaknesses in brand perception and identify opportunities in the market. A summary of the results were delivered to the client in a presentation deck along with visualizations
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Case Study: How To Conduct A Net Promoter Score (NPS) Study
Posted at: 1/22/2019 3:29 PM
Recently, Drive Research completed a Net Promoter Score (NPS) study. Similar to a Voice of Customer (VoC) research study, the objective of an NPS study is to gather data for your key performance indicators (KPIs). The ultimate goal of these NPS surveys is to gather the information needed to make data-driven decisions to guide future marketing and business strategies. NPS is a popular benchmarking statistic in market research. How is it calculated? Using a scale of 0 to 10 where "10" indicates
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Case Study: User Experience (UX) Interviews for a Leading Media Agency
Posted at: 1/18/2019 1:48 PM
Nothing today stands as more important than providing a quality user experience (UX). When it comes to the success of a digital platform, a website must be easy to navigate, interactive, unique, and ultimately meets a visitor’s expectations for coming to the site. User experience (UX) research is essential for any organization directing traffic to a website, platform, e-commerce site, or app. For this reason, our full-service market research company recommended this methodology to one of the co
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Case Study: At-Home Product Testing Market Research Study
Posted at: 1/10/2019 9:51 PM
Drive Research recently completed a national at-home product testing project with an international brand looking to launch in the U.S. At-home usage tests or in-home usage tests (IHUTs) is a process in which participants are recruited for a study and shipped a product free of charge. The participant uses the product and typically reports feedback on their usage through a follow-up survey, phone call, or at-home interview. Learn more about a recent study completed by our team for a leak detectio
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Case Study: Community Survey for Healthcare Provider
Posted at: 12/12/2018 6:35 PM
If you are a healthcare organization trying to assess your awareness and image among the community, one thing is certain: you cannot do it alone. If you personally sponsor a survey and market it to the community your results will not be representative or truthful. Involving a third-party who can separate your brand from the study to make the entire process blinded is crucial. Research shows respondents are more likely to be upfront and honest about a topic or a brand through an independent surv
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Case Study: Health Insurance Member Market Research
Posted at: 12/10/2018 4:38 PM
Recently, Drive Research completed a qualitative market research study with a healthcare insurance company. The study consisted of focus groups and in-depth interviews (IDIs) with members of the healthcare insurance company who sponsored the research. Wondering how recruiting for focus groups and IDIs work? Wondering how market research projects with the healthcare industry work? Below is an overview of the objectives, approach, and outcomes of this market research project. We give you the ste
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Case Study: Digital Advisor and Robo Advisor Consumer Survey
Posted at: 12/5/2018 4:18 PM
Drive Research recently completed an online survey with a regional bank to understand the usage and appeal of digital and robo advisors in the financial services industry. This is a new concept in the field in which a customer uses an app to help personalize and design an investment portfolio. The concept focuses on ease of set up and ease of use as a trade-off to more traditional investment services. What is a robo advisor? Learn more. Digital advisors and robo advisors are a new concept in t
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Case Study: NYC Construction Worker Survey for Attorney Selection Process
Posted at: 12/4/2018 4:07 PM
With over eight and a half million residents, New York City is one of the best locations for conducting market research in the country. Drive Research is well-equipped to target respondents here for almost all methodologies. Recently, we completed a study with a leading Staten Island media agency to gather the opinions of construction workers in New York City. The main goal of this research initiative was to build an understanding of how construction workers seek legal help if they become inju
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Case Study: In-Home Usage Test (IHUT) Recruitment
Posted at: 10/29/2018 6:05 PM
An in-home usage test (IHUT) is one of the best ways to ask a typical or potential customer to try and give feedback on a product or service. Often times, these studies begin with recruiting participants for the IHUT. Once a list of qualified and committed participates has been gathered, all are sent detailed instructions and the product or service that needs to be tested. Here's more on how an IHUT project works. The IHUT testing period can last anywhere from a few days to several weeks depen
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Case Study: Visitor Intercept Surveys | Finger Lakes Region
Posted at: 10/24/2018 3:24 PM
Understanding visitor profiles including motivations to visit, demographics, and amount spent is critical to a travel and tourism related business. Whether you are an attraction, event, destination, or tourism region, capturing this data directly from visitors is a must-have. It lends incredible insight into tourism behavior and economic impact which can drive marketing messaging, growth areas, strategies, and set your tourism destination up for success. Without this visitor intercept survey da
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Case Study: Education and Reading Market Research
Posted at: 10/22/2018 2:55 PM
Here's the challenge: find parents with a child going into 3rd grade next school year who are willing to participate in an 8-week study. In addition, find parents who own an Android phone, fit specific income requirements, have WiFi in the home, and make sure nearly half of the sample represents minority ethnicities. Sound challenging? Learn more about how our qualitative market research company blew this recruit out of the water for our client in New York, NY, Appleton, WI, Houston, TX, and Ch
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Case Study: State Fair Market Research Project
Posted at: 10/10/2018 8:51 PM
A full-service advertising agency in Rochester, partnered with Drive Research to conduct market research at the 2018 Great New York State Fair. The 2018 Fair attracted record attendance with over 1,279,010 attendees over the 13 day period from Wednesday, August 22 through Monday, September 3 (Labor Day). This set a new single year attendance record for the Fair. A large amount of ZIP Codes were collected from Fairgoers in 2018 (nearly 15,000 from attendees). The ZIP Code data represented a samp