Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Your 6 Step Guide to Recruiting for In-Home Interviews in Market Research
Posted at: 10/17/2017 6:30 PM
In-home interviews are an excellent methodology to collect feedback from consumers in their natural environment. One of the common drawbacks of in-person focus groups is the setting is unnatural. Participants are meeting a moderator whom they have never met before. They are sitting around a table with a group of 8 to 12 strangers. There is a creepy one-way mirror with people behind it watching and listening to every word. It all adds up to a less-than-optimal setting to conduct market research.
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3 Reasons to Choose Self-Administered Intercept Surveys
Posted at: 10/16/2017 6:26 PM
When you think about intercept surveys or exit surveys at an event, you might immediately think of interviewers asking respondents questions about their experience. In many types of projects including mall intercepts, fair intercepts, and airport intercepts, you're likely to see a market research interviewer interviewing a respondent. In this post we explore some benefits of self-administered intercept surveys. What is a self-administered intercept survey? A self-administered survey is wh
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Key Benefits of Offline Surveys | Intercept Survey Company Syracuse
Posted at: 10/14/2017 6:21 PM
Intercept survey projects are one of the best ways to gather in-the-moment feedback from attendees at a game or an event. Intercept surveys, like the projects we complete in Syracuse, collect accurate and reliable feedback because the customer experience (CX) just took place. This differs from a traditional online survey, mobile survey, phone survey, or mail survey in that there is often some time that passes between the experience and the follow-up survey. One of the most difficult parts of co
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Case Study: Syracuse Athletics Focus Group
Posted at: 10/11/2017 9:19 PM
Drive Research recently partnered with Advance Media New York (AMNY) to conduct a focus group with Syracuse Athletics. The focus group was held with the Cuse Council or Fan Council for Syracuse University. The Cuse Council is a group of select individuals recruited to share feedback on Syracuse Athletics on a monthly basis. The monthly meetings are typically an informal gathering to share thoughts on several topics, however the design for this latest session was modeled to mimic a focus group
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5 Unique Focus Group Moderator Tips
Posted at: 10/10/2017 6:14 PM
Recently, Drive Research worked with Advance Media New York (AMNY) in Syracuse to volunteer its time to moderate a focus group session for Syracuse Athletics of Syracuse University. Focus groups are a form of qualitative market research aimed at exploring opinions and perceptions. They are not intended to be statistically reliable but they do provide some depth and insight into the mindsets of participants. A focus group moderator is the person who guides and manages the focus group. He or she
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What is CPI in Market Research? | Glossary
Posted at: 10/6/2017 5:53 PM
When you work with an online panel vendor you will undoubtedly be quoted a CPI. When you saw this acronym first come by your inbox you probably had no idea what it meant. Sound about right? You may have seen CPC (cost per complete), LOI (length of interview), or one of these 20 market research acronyms you need to know but CPI? In this market research glossary post you'll learn about CPI, what it means, how it impacts your market research survey, and how the cost changes. CPI is one of the mos
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Case Study: Casino Usage in Massachusetts
Posted at: 10/5/2017 5:49 PM
Drive Research recently partnered with MassLive Media in Massachusetts to conduct an online market survey about casino usage, specifically the new MGM casino in Springfield, MA. With 2 new casinos coming to the state of Massachusetts over the next 2 years, MassLive wanted to better understand current and future usage of these establishments. The insights gained from the market research helped MassLive better understand the market's current and expected behavior after the addition of MGM in Sprin
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Month in Review: September 2017
Posted at: 10/4/2017 5:43 PM
Well, now that September has just wrapped up our team can confirm that it will be a busy fall! In September, our team has had our eyes focused on growth and we're excited about what's to come in Quarter 4 of 2017. Have you heard about Drive Research? We're a market research firm serving clients locally in Upstate NY and from coast to coast. We recently developed our core values, which are our 4 differentiators that make our market research company stand out from the pack. Our core values are re
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5 Morning Routines for Someone Who Works in Market Research
Posted at: 10/3/2017 5:40 PM
Working in market research is a rewarding career. With market research, you are always learning new information about a client, product, service, or industry. It's part of the job: asking questions. Our market research firm in NY asks questions through surveys, focus groups, and intercept interviews. We then take that feedback and pull out insights, assumptions, and recommendations for our client. The variety of the projects is a nice benefit of the career. Particularly on the market research s
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4 Quick Tips for Your Mail Survey | Company in New York
Posted at: 10/2/2017 5:36 PM
Even with the advance of all of the online survey and mobile survey capabilities over the past decade, several of our clients prefer using a mail survey when contacting customers or members. Why? It stands out and it's different. Just think back 15 to 20 years ago. All of us used to get so excited when we received an email. Actual mail in our mailboxes was boring. We received too much of it and a lot of it was overlooked. Now fast-forward 15 to 20 years and it's the exact opposite. We now are
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6 Things Your Boss Wants to Know About Market Research | Company in NY
Posted at: 9/29/2017 5:29 PM
So you are ready to conduct some market research? After months of your own research to understand whether you want to use a Voice of Customer (VoC) or Image and Awareness Study, you are finally ready to take the next steps. You understand the value that market research can add to your organization and you've heard about the amazing impacts of a customer survey from your former colleague. You pitch the idea to your boss in Monday morning's staff meeting. Here you thought this was a slam dunk but
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4 Problems VoC Can Solve | Voice of Customer Research Firm
Posted at: 9/28/2017 5:19 PM
One of the biggest buzz words in market research these days is VoC aka Voice of Customer research. Maybe it's something you've heard of, maybe it's not, or maybe you've looked into it but you're not exactly sure what it is? Don't worry - I've got you covered. Our Voice of Customer (VoC) market research firm has got your covered. VoC research is used to listen to customers. Sometimes you've got to take the "headphones" off to truly listen. When I say listening I don't mean calling up a custome