Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • core values drive research market research company new york

    4 Core Values of Drive Research | Market Research Company New York

    Looking for a market research company in New York? In this article we talk about 4 differentiators of our market research company which separates us from the pack. We've categorized what we do best into 4 key areas. These include: (1) responsiveness, (2) growth, (3) perspective, and (4) Drive. Each of these differentiators is explained in greater detail below. Our market research company specializes in a number of qualitative and quantitative market research services. We work with a variety of

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  • new york state fair intercept surveys case study 2017

    Case Study: 2017 New York State Fair Intercept Surveys

    Drive Research once again conducted the official New York State Fair survey in 2017. The team worked directly with the New York State Fair administration and management, the advertising agency managing the the Fair, and the market research handling the analysis and reporting. The Great New York State Fair ran from Wednesday, August 23 straight through to Labor Day on Monday, September 4. This case study is a recap of the market research project from our intercept survey company in Syracuse, NY.

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  • science survey writing market research

    The Science Behind Survey Writing: 5 Tips to Better Survey Questions

    By this point, I'm sure you've seen the quote circulating social media about using an amateur and not a professional. It's something along the lines of "if you think using a professional is too expensive, wait until you hire an amateur." It shows 2 pictures side-by-side of a tattoo artist inking a tattoo on to someone's back. One is a picture of a unicorn that looks like it is drawn by a student in Ms. Miller's 1st grade class. The other is much more extravagant and detailed by the true artist.

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  • market research fuel sales tips

    3 Ways to Use Market Research to Fuel Sales Strategies

    Market research produces objective, unbiased, third-party data for clients. This feedback is often used to drive internal operations, marketing, and strategies. A large focus of market research outcomes and findings has always been inward. Confidential. It's a term that has gone hand-in-hand with market research. Reports that are created for clients go into lock boxes, safes, and other private folders. Market research has long been deemed as "for your eyes only". It's locked up and privy to the

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  • executive interviews recruit qualitative recruitment firm

    Case Study: Executive Interviews Recruit | Qualitative Recruitment Firm

    A marketing and communications company recently partnered with Drive Research on a telephone in-depth interview (IDI) recruitment project to study shelf-edge labeling systems. In market research, participants are often recruited ahead of time to participate in more in-depth conversations. Rather than try to have them complete the interview on the spot, pre-recruiting and scheduling a time to complete the interview is considered best practice and offers several benefits. Drive Research is a Qual

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  • myths market research

    5 Myths About Market Research

    When you see or hear the term "Market Research" what comes to mind? Are you thinking of terms like costly? Expensive? Time consuming? Not worth the investment? Perhaps you are familiar with one of these 5 myths about the industry then. And possibly unicorns, leprechauns, and other folklore. Sorry we won't be addressing those on this market research blog. Did you think of any of those terms regarding market research? Well we are about to debunk each of those for you. 1 by 1. We'll tackle 5 of t

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  • workplan market research

    What Does a Market Research Project Workplan Look Like?

    Got new project jitters? As a data lover, avid color coder, and overall fan of organization, I enjoy when a new project begins because that means the creation of a Driver's Manual (AKA project workplan) is in my future. As any market research professional knows, time is always of the essence. Keeping teams and clients on-task is half the battle when it comes to accelerating insights and market research projects. Starting your first market research project? Get excited. Data and insights that

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  • crm data seed survey upstate ny market research

    6 CRM Data Points to Seed Into Your Customer Survey | Firm in Upstate NY

    As a customer survey firm in Upstate NY, we've worked with a lot of clients to design, manage, and execute market research projects. Customer surveys and Voice of Customer (VoC) studies are some of the most commonly requested market research projects from prospects. True in Upstate New York and across the country. Organizations want to execute a customer survey for a number of reasons. Their goals and objectives usually mimic one or more of the following: (1) We want to learn more about our

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  • market research albany data

    Market Research Albany | Key Statistics and Data

    Do business in Albany, NY and get excited about data? Us too! Which probably isn't too surprising considering we love market research. In the following post, Drive Research will uncover key statistics and demographic data for Albany, NY. Drive Research is a market research company serving Albany, NY that specializes in custom qualitative and quantitative research. Check out details about the services offered. The secondary market research data below is focused on the Albany market area. Market

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  • takeaways from the q corporate research report

    5 Takeaways from the Q Corporate Research Report

    In addition to receiving the Quirks Sourcebook in the mail this week, Quirks also released their annual Q Report. This is the corporate research report for 2017. This report is released each year by Quirks which highlights the client side of market research. Client side research is defined as those who work for companies which conduct research for their own purposes. Different from a market research supplier who conducts research for a variety of clients. An example here of client side research

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  • consider voc market research

    3 Reasons You Should Consider a Voice of Customer (VoC) Research Company

    If you've been to the Drive Research blog before, you know we spend a lot of time talking about Voice of Customer (VoC) market research. Our VoC company has covered lots of VoC topics. Why? Because we are big believers in aligning corporate strategy with the needs and wants of customers. No single mission will create a better win-win than decisions derived through customer feedback. We do run into questions from clients asking whether they should manage VoC market research in-house. The clear

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  • In-Home Usage Tests IHUTs Research Company | How Do They Work

    In-Home Usage Tests (IHUTs) Research Company | How Do They Work?

    Our In-Home Usage Test (IHUT) research company is here to explain the process in this post. You might have found this post because you want to embark on an IHUT study? You likely have a lot of questions, particularly if you've never done this type of market research before. Have no fear, Drive Research will walk you through the IHUT process step-by-step to give you all of the information you need to get started. In-Home Usage Tests (IHUTs) can be a fun project for participants and market rese

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