Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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20 Market Research Terms You Need to Know | CX Company Upstate NY
Posted at: 9/9/2017 1:57 PM
So many terms. If you work in market research long enough you'll come across hundreds of terms and industry acronyms. We won't cover all of them in this blog post today, but we'll cover 20 of the major or more common ones. As a customer experience (CX) company in Upstate, NY we use these terms on a daily basis with our clients. We'll help you decipher the market research code on several terms. 1. VoC VoC stands for Voice of Customer (VoC). VoC is a type of market research that focuses on
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4 Common Issues with Customer Surveys and How to Fix Them
Posted at: 9/8/2017 1:49 PM
A customer survey is a type of market research that spans far and wide. Our customer surveys are conducted in Syracuse, NY, all across Upstate New York, and across the country. Customer surveys are conducted in all industries including retail, manufacturing, financial services, advertising, and any type of small business. They are cost effective, offer a quick turnaround time, and provide actionable feedback. Customer surveys can be conducted through a variety of methodologies. These include on
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Market Research Rochester | Key Statistics and Data
Posted at: 9/7/2017 1:40 PM
Eager for the inside scoop on market research in Rochester, NY? Drive Research is a market research company serving Rochester, NY in Western New York and we're equipped with the area's key statistics and demographics. Have you heard of Drive Research yet? We specialize in creating custom qualitative and quantitative research for a variety of industries. Below are details on several different topics such as population, gender, household income, and more. This type of secondary demographic infor
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4 Tips from Our Voice of Customer Research Firm
Posted at: 9/5/2017 1:29 PM
We've said it before and we'll say it again, our Voice of Customer research firm believes VoC offers some of the best ROI in the industry. If you are looking for a cost effective way to dip your toe into the market research waters, customer surveys are where you should start. Why? The largest cost involved with market research is the cost to acquire sample. This could be a cost to recruit, a paid out sum to purchase a list, or a pay-per-completed survey model if your organization uses a panel.
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Inside 3 of the Most Labor Intensive Market Research Tasks
Posted at: 9/4/2017 1:21 PM
In honor of Labor Day, I decided to put together some of the most labor intensive tasks industry professionals work on in market research. Our market research firm serving Rochester, NY knows about hard work and helping our clients with data. Remember it's not considered "work" if you enjoy what you are doing like we do. Throughout the market research process, there are many tasks that are straightforward while others require lots of time, attention, and hours. No different from any other indus
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Posted at: 9/2/2017 3:43 PM
Summer may be winding down, but the Drive Research team isn't. August has been a busy month for our team. Over the past 4 or 5 weeks, our team has been making a lot of impact. We've completed projects, began several new projects, networked with other professionals, and remained committed to giving back to the community. Safe to say we've been having a blast. Especially since we've been at The Great New York State Fair conducting the official fair survey! Here's to our awesome survey team, Team
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How Do Mall Intercepts Work? | Mall Intercept Market Research Company
Posted at: 9/1/2017 3:36 PM
No data is more accurate than feedback collected in the moment. Our mall intercept market research company knows a thing or 10 about these customer experience (CX) surveys. If collected on the spot and with the consumer, respondents are far more likely to remember their experience, report accurate motivations, and recall behavior. This is why intercept surveys and exit interviews are an important methodology in the industry. The longer you wait to obtain feedback, the less accurate and reliable
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4 Market Research Webinar Topics | VoC, CSAT, I&A, and the Golden Rule
Posted at: 8/31/2017 3:25 PM
Hi, I'm Emily, Research Analyst at Drive Research! Haven't met me yet? Here's a few fun facts - I am a dog lover but don't have a dog, a water bottle carrier, an avid color coder, and I love the opportunity to talk about what I do. In the spirit of my love to communicate, I recently participated in a webinar sponsored by SurveyGizmo titled, "Tricks of The Trade: Learn How to Supercharge Your Brand with Research". Here's more about the webinar if you're a detail hunter like me. The webinar featu
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4 Basic Tips to Quality Check a Data File in Market Research
Posted at: 8/29/2017 3:11 PM
Data, data everywhere. Life in market research surrounds you with data. Those who manage survey projects know the launch of a survey is only the beginning of the process. Once the data starts rolling in your work has only just begun. The best market research firms spend a lot of their time quality-checking and proofing data files in market research. They scrub the data daily. The examine each and every data point. They torture the data to a point where it is 100% error-free. Here are 4 basic t
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Case Study: Data Analytics and Loss Prevention Industry Survey
Posted at: 8/28/2017 2:45 PM
Several times on our market research blog, we've talked about the benefits of using market research for public relations (PR), marketing, and content strategy. Clients across the country are taking advantage of third-party and unbiased B2C and B2B data to back sales efforts. Drive Research has supplied content marketing data for companies like loanDepot, Carbonite, and Sqrrl. The example below is a recently completed online survey project with Agilence, Inc. The company utilized a third-party i
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3 Out of the Box Tips to Increase Event Survey Response Rates
Posted at: 8/27/2017 2:31 PM
As an event survey company in Upstate, NY who has managed a number of exit survey projects from clients across the country, we know a thing or 2 about tips to increase intercept survey response rates. Event or intercept survey projects can prove to be a challenging venture, convincing attendees or customers to participate in a customer experience (CX) survey. Lucky for you, we will be providing you with a number of unique tips below to help. These go beyond the traditional event survey tips we
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4 Reasons Why In-The-Moment Feedback is Best
Posted at: 8/25/2017 2:19 PM
Time is of the essence in market research. Take immediate action with in-the-moment surveys instead of waiting for those monthly, quarterly, or yearly survey results to roll in. Yawn. Market research which utilizes exit surveys or intercept surveys offers a ton of benefits for a sponsoring client. In-the-moment feedback is more accurate, offers real-time data, is immediately actionable, and is more credible. With market research you should be looking for a true reading on a customer experience