Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Case Study: Film Festival Strategic Planning Market Research
Posted at: 4/7/2017 8:25 PM
Objectives of the Market Research The Syracuse International Film Festival partnered with Drive Research to conduct strategic planning market research to grow awareness, interest and attendance to its 2017 SpringFest and 2017 Film Festival. The market research study provided the Film Festival with a comprehensive overview of potential marketing strategies as provided by non-attendees, attendees, and other like-market film festival experts across the country. This data and feedback fueled a stra
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4 Ways to Save Budget on Your Next Mail Survey | Firm in Syracuse, NY
Posted at: 4/6/2017 8:21 PM
Although mail surveys may be a dying breed, there are some instances where they still remain a player. Mail is so rare these days we often get excited to open the mailbox and find something new, yet we delete our emails so quickly. About 20 years ago it was the exact opposite, excitement for email and boredom with USPS mail. Times have changed. Thinking about some situations where mail surveys still apply, a few come to mind. For instance, some banks and credit unions are only able to communica
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Market Research Glossary | Market Research Buffalo NY
Posted at: 4/5/2017 8:18 PM
The market research industry is never short of acronyms and terms. Some are more easy to define than others. However, for small business who may not have much experience in the field, the types of market research studies and methodologies available to them can easily become overwhelming. With the small business in mind and those who may not have the depth and breadth of experience in market research, we decided to create a short glossary. The questions below are almost a FAQ of some key industr
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Month in Review: March 2017 | Market Research Company in Syracuse, NY
Posted at: 4/2/2017 8:09 PM
It was another busy month for Drive Research in March 2017. Our market research company in Syracuse, NY hired a new employee, was out and about in the Central New York community, and we started several new projects while wrapping up a few important ones. As a start-up firm, we embrace all of the activity that comes with meeting new clients, visiting with loyal clients, learning new things, and enjoying a few drinks with other local professionals in Central New York. Start-up companies promote f
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6 Ways Voice of Customer (VoC) Sets the Table for Successful Digital Marketing
Posted at: 3/28/2017 8:07 PM
All successful teachers have a strong lesson plan to layout structure throughout the school year. All architecture and construction firms have a well-designed blueprint before they place a shovel in the ground. All Superbowl winning teams have a gameplan heading into the big game. Although, I don't believe the Patriots' gameplan included anything about being down 28-3 in the second half. Finally, all the best marketing campaigns have a roadmap with data-driven strategies. Don't they? Voice of
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Survey Writing 101: Basic Tips to Assist With a Customer Survey
Posted at: 3/26/2017 8:01 PM
Customer surveys can provide your organization with a wealth of customer data and insight. They are also one of, if not the most affordable types of market research projects to pursue. Online surveys offer a quick turnaround. If structured and designed well, they can also offer high quality feedback. However, if your online survey is designed poorly, it will warrant poor results. Here is your comprehensive guide to small business market research. What problems can a poorly written survey cause
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4 Reasons I Love Working in Market Research | Firm in Syracuse
Posted at: 3/25/2017 3:13 PM
It's no secret market research has always been a strong passion of mine. Entering college as an accounting major, numbers have always been intriguing to me. As a kid, I spent countless hours reading and studying the stats on the backs of baseball cards. My love affair with numbers probably explains a thing or two about my fantasy baseball habits. Isn't fantasy sports its own market research in a way? You review past trends and analyze numbers to make assumptions and predictions about the future
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Case Study: Downtown Market Analysis Study | Market Research Syracuse
Posted at: 3/22/2017 7:52 PM
Objectives of the Market Research A market analysis study was recently completed for Downtown Syracuse by Drive Research. VIP Structures was the sponsoring client. This market research in Syracuse included several components. A local integrated design-build firm in Syracuse partnered with Drive Research to conduct a market analysis on the Downtown Syracuse market. The market research study provided the client with a comprehensive outlook on 3 separate segments: (1) residential apartments, (2)
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Your Ultimate Guide to Exit Surveys | Market Research Company Upstate NY
Posted at: 3/21/2017 7:36 PM
Exit surveys are an excellent way to guarantee feedback around an event. With the amount of online surveys being sent and offered to respondents and the decline of phone survey participants, person-to-person engagement is often required to break-through and obtain feedback. Callers can ignore your survey through caller ID, they can delete your email invitation, they can throw out your mail survey, but it's much more difficult to turn a person down face-to-face. Many still do but the percentage i
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Drive Research Welcomes Emily Palermo, Research Analyst
Posted at: 3/18/2017 7:30 PM
Drive Research is pleased to announce the hiring of Emily Palermo, our new Market Research Analyst. Emily joined the team on Monday, March 13. Emily will play a key role at Drive Research, assisting with all things market research including project management, survey design, data analysis, and reporting. She will be working directly with our clients managing priority tasks for our market research company. Emily Palermo, Research Analyst at Drive Research, a Market Research Company in Syracuse
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4 Benefits of a Pre-Survey Email or Letter
Posted at: 3/15/2017 7:23 PM
With time of the essence, most market research firms in Syracuse and companies elsewhere will jump immediately to an email survey invitation to their customer and non-customer lists. Rarely do organizations ever consider the benefits of slowing the process down and sending an introductory email or letter to the same list before the survey invitations are sent. A pre-awareness email or letter can provide significant benefits for your market research project but they are largely underutilized.
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What is a Research Panel? | Market Research Company Albany, NY
Posted at: 3/15/2017 7:18 PM
Market research panels are growing in popularity among all organizations. As a market research company serving Albany and Upstate New York, Drive Research has worked with a number of organizations to help them build their in-house research panels. Requests to build a research panel have grown tremendously in the past 5 years. We all know there is a lot of market research and survey noise in the industry. Consumers are being asked left and right to complete surveys from everything from hamburger