Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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11 Market Research Thought-Leadership Pieces from Drive Research
Posted at: 12/31/2016 7:22 PM
We don't just love conducting market research for our clients, we live and speak it. So much, that we love writing about it and sharing our stories and new ideas. In addition to sharing our posts here on the Drive Research blog, I also share more in-depth thought-leadership pieces on my LinkedIn profile. Here is a short recap of the 11 pieces I've featured on my LinkedIn profile through the end of 2016 as the Owner & President. It's been a great year, might I say. To all of our clients and fr
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7 Tips to Write a Better Marketing Research Report
Posted at: 12/28/2016 7:10 PM
If you asked me what I like best about the market research field or a market research project like a focus group, survey or in-depth interview (IDI) project, I'd always answer with the report. At the end of the day, marketing research is more of a service-based business than a product-based. But the report is a culmination of all of the hard-work and data you battled to collect. It's what puts a nice bow on your project and helps you collect your thoughts into a single document to drive strategy
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What is Sentiment Analysis? | Market Research Company
Posted at: 12/27/2016 7:06 PM
Sentiment analysis is a type of market research that's been thrown around a bit more of late. It's been of particular interest over the past decade or so as social media usage has exploded. Brands realize that consumers are talking about their products and forming opinions every second of every day on social media. As a result, companies are trying to quantify all of these perceptions and attitudes towards their brands, products, and services. Conversation is happening, and sentiment analysis at
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5 Things We Wish You Knew About Market Research
Posted at: 12/25/2016 7:04 PM
As I've written about before in a post titled 8 Reasons Businesses Avoid Market Research, far too many decision-makers do not integrate custom market research into their daily operations for a variety of reasons. Some do not see the value, some do not have the time, and some simply do not believe market research can make an impact. Others believe the data will not tell them anything they don't already know. So for all of the non-believers in customer experience (CX) and voice of customer (VoC),
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4 Basic Tips to Help With Your Next In-Depth Interview (IDI)
Posted at: 12/24/2016 6:58 PM
In-depth interviews (IDIs) are a form of qualitative marketing research where an interviewer spends significant time with a participant, diving into a customer experience (CX.) Research interviews like IDIs are conducted in-person, by phone, or through video conferencing. IDIs differ from a typical telephone survey in that the interviewer explores the mindset of the participant in greater detail and the participant usually offers some type of specific experience or expertise on a topic. Here
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A List of Free Market Research Resources for Start-up Small Businesses
Posted at: 12/23/2016 6:51 PM
Market research educates and guides small businesses towards the right strategy. Most start-up companies conduct some form of market research whether it is formal or informal. This could be as something as simple as reviewing competitor sites, reading openly sourced industry content available online, or creating a short rating or comment box on a website. Market research is defined as gathering information about industries, consumers, or marketing. We hope this post helps you get through the ma
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Best Market Research Blog Posts in 2016
Posted at: 12/23/2016 6:43 PM
With the last page of the calendar about to be torn off, it's a good time to reflect on the year that was in 2016. Might we add, wasn't it a great year? The Drive Research team is passionate about market research. We have a drive for helping clients, driving decisions through data, and driving strategy in the right direction. It's our motto: Better data. Better Decisions. Better Strategy. Market research makes this simple. Looking back at 2016, we put a lot of time and effort into our content
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3 Market Research Lessons from Star Wars: Rogue One
Posted at: 12/22/2016 6:38 PM
It's no secret I am a huge Star Wars fan. Those of you who follow the Drive Research blog might have noticed a few Star Wars Easter eggs in prior posts here or here. So I suppose it's no surprise I would use my movie-going experience the other night and blend its takeaways into my other passion of market research. With this in mind, here are 3 market research lessons from Rogue One: A Star Wars Story. Lesson 1: Dig Deeper in Analysis Just like rebellions are built on hope, market research
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Why is Storytelling Popular in Business?
Posted at: 12/21/2016 6:33 PM
Storytelling in business settings has become extremely popular over the last decade. Storytelling has weaved its way into all facets of data analysis, branding, marketing, and advertising. Stories are nothing new, so what has caused it to find its way into all departments? Here are 5 key drivers that have increased usage of storytelling in data settings. Overwhelming amount of data The size of datasets you are working with increase every second. Numbers continue to roll-into CRM systems,
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5 Tips to Tell a Better Story With Data
Posted at: 12/20/2016 6:29 PM
As part of my preparation for the 2016 Digital Marketing Bootcamp in Syracuse, NY I decided to give my readers and followers a recap of some of the content I presented. This was one section of my 30 minute talk where I discussed "Using Data to Tell a Story." Although the presentation was geared towards web analytics and digital data in particular, my presentation was applicable to all users who report or present statistics, numbers, and data to their internal or external customers. When reviewi
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What is a Data Scientist? | Market Research Company Buffalo NY
Posted at: 12/18/2016 4:58 PM
Marketing reseach is not short on new trends, methodology nicknames, acronyms, and trendy skills. Sometimes it reminds me of the Subway's "Sandwich Artists." Not a day goes by where you will not see an article about either big data, data visualization, or business intelligence (BI). One of the growing professions in the field has been what is called a "Data Scientist." What is a data scientist? A data scientist is a person who can perform advanced forms of analysis to generate insights and
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How to Improve Graduate Survey Response Rates | 7 Market Research Tips
Posted at: 12/17/2016 4:55 PM
Higher education institutions use graduate surveys for a variety of reasons. Some use this voice of customer (VoC) work to understand job placement of recent graduates for marketing purposes while others use it to better understand how the institution prepared the student for his or her career. Some use it for both. Whatever your driver is, reaching out to recent graduates during a large transition in their life can make response rates challenging. Younger generations live across devices (mobile