Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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What is a CSAT Study? | Customer Satisfaction Survey Company Syracuse
Posted at: 3/11/2017 8:13 PM
A customer satisfaction (CSAT) study is probably the most well-known type of market research study. It's a formal way of simply asking customers for feedback. Customer satisfaction survey companies conduct studies for a variety of different industries and the process is largely the same for each. The basic questions in a survey can relate to a number of different companies, brands, products or services. One of the most common customer surveys is the ISO 9001 customer satisfaction survey. In ord
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Market Research FAQs | Market Research Company Buffalo NY
Posted at: 3/9/2017 8:01 PM
Market research is all about questions. So it may come as no surprise several questions exist about the market research process as well. How does it work? How is a methodology chosen? How do I get started? We help clients who are new to market research answer these questions on a daily basis. We decided to tackle a few of the more common market research FAQs in this post. This is a compilation of the most beneficial and most frequently asked questions by clients and potential clients. You have
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The Messy Roommate Bias and How It May Be Impacting Your Customer Feedback
Posted at: 3/7/2017 7:56 PM
One of the more common reasons for a company choosing against any type of market research or voice of customer (VoC) is the work is already completed in-house. We'll hear about organizations using sales representatives or customer service representatives to collect this feedback directly from customers. In many industries like manufacturing, these sales representatives have decades worth of history with their customers. As a result, this strong bond and relationship has helped them sell more but
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3 Ways You Can Use Market Research as Part of Your Hiring Process
Posted at: 3/2/2017 7:50 PM
Organizations don't often think inward when discussing market research. Naturally, Voice of Customer (VoC), Customer Experience (CX) and market research in general is focused on learning about customers. This type of research naturally gravitates to an outward perspective. How do we obtain more customers? What can we fix with current customers? Are our non-customers aware of our brand? However, much can be gained from using market research principles and processes on internal procedures. One tha
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5 Ways Phone Calls Help Boost Online Survey Response Rates | Market Research Utica
Posted at: 2/28/2017 7:27 PM
It's time to rethink how we use the telephone in market research. The days of large tracking studies with 400, 800 and 1,200 completed surveys all completed through telephone are numbered for several reasons. Telephone surveys take a long time to complete. Even large call centers with upwards of 8+ stations dialing on your project can take weeks or months to finish. They are also expensive. Clients pay for every minute a live person is dialing on the phone. This is a lot more expensive than payi
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Case Study: Cyber Security Online Survey
Posted at: 2/26/2017 7:22 PM
What was the background of the market research project? Many organizations are quickly discovering that cyber threat hunting is the next step in the evolution of the modern Security Operations Center (SOC.) The threat hunting landscape is a relatively new frontier for businesses and SOCs. In December 2016 and January 2017, the 300,000+ member Information Security Community on LinkedIn was utilized to gain more insight into the topic of Threat Hunting. A 7 to 10-minute survey was made available
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Case Study: Inquiry and Enrolled Students Focus Groups
Posted at: 2/25/2017 7:16 PM
What were the objectives of the market research? Recently, a local university partnered with Drive Research to conduct qualitative focus group research on its credit schedule. The objectives of the market research were to gain insight and understand the importance of the Fall and Spring mailed catalogs, including usage, content, advertising, design and relevance. Improving the credit schedule for current and potential students will create a better student experience, increase likelihood of enro
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5 Factors to Consider When Choosing a Market Research Company in Syracuse
Posted at: 2/24/2017 7:06 PM
Choosing a market research company can seem like a daunting task. In many cases for small and even larger businesses, market research is unfamiliar territory. Questions about scope, cost, and how a market research consultant can assist emerge quickly. Since many organizations employ market research infrequently, they are often left wondering "how do I get started?" The good news is simply by reaching out to a local market research company early in the process you can find answers. The market re
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4 Key Drivers Behind the Growth in Online Survey Research
Posted at: 2/23/2017 6:58 PM
If you've been living under a rock for the past 10 years, online surveys may be a new trend for you. If you've paid any attention to market research or surveys over the past decade you will quickly realize the majority of feedback is collected online. But what are the reasons behind this growth? Why are telephone surveys and mail surveys on the endangered species list? If phone surveys had a "show me what the future looks like facial expression", this would be it. The growth of online surveys
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4 Takeaways Which Paint a Clear Picture for Mobile Market Research
Posted at: 2/22/2017 6:45 PM
The foundation of market research is curiosity and learning. It's about employing processes and procedures to collect new information or confirm information on a topic. As one of the pre-eminent writers of twentieth-century Zora Neale Hurston once famously said: Perhaps it's curiosity which drives us researchers to crave new insights and content. I find myself combing the internet for new methodologies, to read up on new market research approaches, and often have a Quirk's magazine on the night
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Using Voice of Customer (VoC) to Guide Website Design | Market Research Syracuse, NY
Posted at: 2/18/2017 6:21 PM
Many websites are designed without obtaining any feedback from the most important person of all: the user. As a result, the structure and copy of a website is based on several discussions with in-house users and web designers. It creates a "here is what we wan to talk about" mentality instead of a "as a customer, here is what I want to learn about" perspective. It's unfortunate but this is far too often the case when it comes to website development. Copy is often rushed to be put together witho
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4 Essentials of a Report Readout in Market Research | Binghamton Market Research
Posted at: 2/17/2017 6:10 PM
Report readouts in market research can be both formal and informal. The formal readouts are presentation-like where the market research team or consultant presents a PowerPoint in front of a larger audience. The more informal readouts are usually set in a conference room where everyone remains seated as the market research company walks through the results. No matter what you call it (readouts, debriefs, presentations, etc.) they are a necessary and beneficial part of any market research study.