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Market Research Company Blog
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Posted at: 1/20/2017 2:46 PM
When you hear the term "lifecycle" you probably immediately jump back to your memories from your marketing class in college. It's the common principle which attempts to define the lifespan of every product. It claims every product moves through a 4-phase journey from introduction, growth, maturity, and decline as seen below. Forever ingrained into 20-year-old marketing students' minds The flow of a focus group can follow a similar path. Most who are at least somewhat familiar with focus groups
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6 Tips to Ensure Your Focus Group Participants Actually Show Up
Posted at: 1/19/2017 2:39 PM
Perhaps the biggest fear in qualitative recruitment is hosting a focus yet having none of the participants show up. This great fear can often be realized more often in Upstate New York where the focus group killer is only a lake effect snowstorm away. It's what keeps moderators from sleeping the night before the focus groups. It's essentially why market research firms recruit 16 to seat 12, recruit 12 to seat 8, and recruit 8 to seat 4. No matter how much preparation goes into recruiting partic
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The Ultimate Guide to Increasing Survey Response Rates | 14 Tips To-Go
Posted at: 1/18/2017 2:36 PM
Read this, study it, wield it to provide you and your organization with more data than you can shake a stick at. That's assuming you and your organization like to shake sticks at things. Can you even shake a stick at data? Maybe if it's printed from Excel right? This seems like a rabbit hole. Back on topic. This ultimate guide to increasing survey response rates will provide you with everything you need to know about obtaining more feedback. All in 2,420 wonderful words. You may want to grab a c
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How Can Market Research Be Used to Fuel Strategic Planning?
Posted at: 1/16/2017 9:53 PM
The process of strategic planning is very broad. It typically involves a management team that gets together to talk about strategy, operations, human resources, and marketing for the upcoming quarter, year, or longer term. It's a process in which goals and benchmarks are created for the organization. It often lays out a vision and approach for all divisions in an organization to ensure everyone is working towards common goals. How can market research be used to fuel strategic planning? Sev
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Why Are Participation Packets Used in Focus Groups?
Posted at: 1/13/2017 9:31 PM
One of the advantages of using one-on-one in-depth interviews (IDIs) in-person or by phone, is the elimination of any group bias. In group settings, one participant can be influenced by the opinion of another. It's the job of an experienced and qualified moderator to mitigate such bias, but this group dynamic is often assumed in focus group methodologies. The same group dynamic which influences an individual's opinions is also a main benefit as to why market researchers use focus groups. Back a
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7 Reasons to Soft-Launch Email Surveys Before Jumping In
Posted at: 1/11/2017 9:18 PM
Maybe the fact that we gravitated towards a career in market research makes us risk adverse? Market research is in fact putting in the due-diligence with data and feedback to ensure management is making decisions based on facts and evidence. The fact that a company would make large strategic and market decisions without doing a survey grinds our gears. It cuts us to the core. Don't go with your gut, go with the data! How can they take such a risk? It's probably the same reason I dip my foot in
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6 Capabilities of Advanced Online Survey Tools and Platforms
Posted at: 1/10/2017 9:08 PM
Many novices in the market research realm will gravitate towards the free survey tools available online. We don't blame them. When an organization wants to obtain quick feedback from customers or an event, oftentimes a free survey tool will provide them the basic set up in order make it happen. If the organization conducts market research infrequently it may not be in the best interest to shell out budget for an expensive online survey tool which may go unused. Several benefits exist to using a
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Qualitative Battle: Focus Groups vs. In-Depth Interviews (IDIs)?
Posted at: 1/6/2017 7:50 PM
Qualitative research can provide deep insights into a customer's mind. The conversational nature of qualitative research allows a moderator to dig into the findings and continually ask "why" to get the root of a decision. It uncovers motivational factors which influence consumer behavior. How do I decide on which methodology to use? Several methodologies exist which fall into the qualitative market research realm, but two of the most popular are focus groups and in-depth phone interviews. Ea
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5 Common Acronyms | Market Research Company Rochester NY
Posted at: 1/4/2017 7:37 PM
No industry is short of abbreviations and acronyms. Those working in the field for 10+ years may use these repeatedly not understanding that a newcomer to the industry may have no clue as to what you're talking about. Market research is no different, so here are a few acronyms we commonly use with a short definition of each. DNQ (Did Not Qualify) This is a term often used in a survey or recruitment log in which the respondent file is noted to indicate the disqualified based on the requiremen
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Pairing Web Analytics with User Experience (UX) Research
Posted at: 1/3/2017 7:33 PM
In this post I am going to share ways you can ingrain simple user experience (UX) feedback into your web analytics data. Whether you use Adobe, Google Analytics, or other web analytics tracking platforms, all businesses can benefit from learning more about the "why" behind the clicks in addition to all of the "what" data you collect. Isn't UX used only during web development and for new designs? Many businesses choose to use UX research only during times of web development. UX research and eva
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5 Takeaways from the Quirk's Corporate Researcher Report | Drive Research
Posted at: 1/2/2017 7:30 PM
One of the better issues Quirk's releases on a yearly basis is their Corporate Researcher Report which highlights key takeaways from the client-side of market research. Being fortunate enough to work on both sides of the market research fence (corporate and supplier) over the past 12 years, it's always interesting to me to see how this side of the fence feels about the industry. Both sides offer unique benefits but ultimately need to work together to advance the industry and ensure market resear
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10 Must-Have Qualities of a Focus Group Moderator | Syracuse, NY
Posted at: 1/1/2017 7:26 PM
A few years back I read a book titled Secrets of a Master Moderator written by Naomi Henderson from Riva Market Research & Training Institute. The book was a good read and offered insights and actionable takeaways which I could incorporate into my work as a focus group moderator in Syracuse, NY. Moderating can be a challenging task and many learn they do not fit the profile the hard way (while actually conducting a focus group live.) It takes a person who has a combination of skills which they c