Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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What is Order Bias? | Market Research Consultant
Posted at: 6/1/2017 8:48 PM
When it comes to bias in market research, it's hard to keep track of the number of variables and influencers which could impact your results positively or negatively. Bias wears many faces. It's everywhere. Bias finds it way into every step of the market research process. As a market research consultant you need to identify and neutralize bias as much as possible. Identifying bias is something that you learn and getting better with over time. As your years in market research go by, identifying
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What is Paradata in Market Research?
Posted at: 5/30/2017 8:44 PM
In a market research survey, not all data is derived from the respondent. Several other data points can prove extremely useful and valuable come analysis time beyond the primary feedback received directly from survey respondents. This additional data can be reviewed and analyzed much like customer feedback. When combined with customer feedback it adds significant value to your market research analysis and reporting. What is paradata in market research? What is Paradata? Paradata is data c
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What is an Omnibus Survey? | Market Survey Company Syracuse
Posted at: 5/29/2017 8:40 PM
The majority of market research studies you've participated in were likely centered around one topic, one product, or one company. This could include a customer satisfaction survey about your bank, a new product development focus group where you shared your feedback on an invention, or a short online survey asking for feedback on a website you just visited. All of these examples represent specific studies with the objective centering around one or several similar topics. However, this is not al
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Guide to the Top 5 Social Media Platforms
Posted at: 5/28/2017 8:38 PM
The social media landscape can be overwhelming. With so many options available to businesses it's easy to wonder where you'll find the time to manage 1, let alone 10. However, by understanding how each platform works and which audience each platform caters to, it becomes a little easier to make evidence and fact-based decisions about which ones to invest time and energy into and which ones you may be able to pass on. In this post, I'll take a look at the top 5 social media platforms for busines
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What is Laddering? | Market Research Company Albany, NY
Posted at: 5/27/2017 8:30 PM
When customers are asked why they use a product, service, or company they almost always immediately jump to a feature. "I bought these sneakers because they are colorful." "I bought this office chair because it matched our decor and it was inexpensive." "I bought that cereal because I like the taste." However, the idea behind and core benefit of qualitative market research is the ability to ask why and dig deeper with individuals. The classic features versus benefits argument is something that
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What is Validation in Market Research? | Voice of Customer (VoC) Rochester
Posted at: 5/24/2017 2:07 PM
As the days of one-way passive market research communication through online surveys and mobile surveys have become the norm, data quality has come under the microscope. Since Voice of Customer (VoC) firms in Rochester like Drive Research are at the mercy of what is typed by a respondent, additional time must be taken to ensure data quality on the back-end. This one-way communication where a respondent fills out an online survey without any human-to-human interaction leaves the window open for sp
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What is an Online Focus Group? | Market Research Buffalo
Posted at: 5/22/2017 6:33 PM
With all of the talk about mobile market research, m-commerce, MROCs, bulletin boards, and online surveys, one would think focus groups are dead. A more accurate statement would be focus groups are evolving. The traditional focus group fans are finding ways to utilize online methodologies and forums to collect the same valuable anecdotes and feedback without having to shell out the cash for an onsite facility, food and beverages, expensive moderators, and participant rewards. As seen ove the pas
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Benefits of Working with a Start-Up Market Research Firm | Syracuse NY
Posted at: 5/21/2017 6:29 PM
Looking for a market research firm? You'll likely come across a few options in your search. As a decision-maker you're probably wondering what differentiates the market research firms you're looking at nationally? How can we ensure we make the right choice? Should you choose a company based on specialty in your industry, cost of the work, ability to meet your aggressive timeline or something else? I was once told, "don't tell companies you're a start-up" but I completely disagree. We fully embr
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Case Study: Syracuse Office Space Survey
Posted at: 5/20/2017 6:25 PM
Objectives of the Market Research An integrated design-build firm partnered with Drive Research to conduct market research with office space tenants in Central New York. The primary goal of the market research was to understand appeal, interest, barriers and demand for office condos or office ownership. The data and feedback was compiled into a comprehensive market analysis report on Downtown Syracuse residential and office space prepared by Drive Research. Specific data was also be fed into di
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5 Product Failures from the Last Decade (Or So) and How Market Research Could Have Helped
Posted at: 5/17/2017 6:19 PM
One of the most common types of market research (and arguably the most exciting) is when data is collected around a new idea, concept, or project. This new product development research is often highly confidential and proprietary and it requires research participants to sign waivers and confidentiality statements. The market research is aimed to collect feedback, test demand, and make improvements to a product or service before it hits the market. So as you read these you may ask yourself, what
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Is Market Research Worth the Cost? | Voice of Customer (VoC) Firm
Posted at: 5/14/2017 6:13 PM
The naysayers of market research often give the process a bad rap. Some of the common negatives misconceptions include market research being too expensive or too time consuming. Many feel it's money is better spent elsewhere like advertising or marketing. For those who have never embarked on Voice of Customer (VoC) or market research in the past, there is a certain ambiguity around the value and ROI of the process. Here are the top 8 reasons businesses avoid market research. Market research ne
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Website Redesign Market Research for Higher Education Institutions
Posted at: 5/13/2017 6:09 PM
If you work for a college or university, a website redesign can feel like an overwhelming and daunting task right? How do I even get started? What do we need to keep? What do we need to change? All common questions you're likely asking yourself right now. Wouldn't it be great if you had data which pointed you down the right path? What if you could be handed data which gave you the knowledge, power, and confidence to know the decisions you made for your website redesign reflected what your users