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Market Research Company Blog
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Top SurveyMonkey Alternatives and Competitors
Posted at: 3/27/2024 5:21 PM
So, you’ve made the leap and are going to use market research to gather new data about your brand. You’ve specifically taken an interest in how surveys can help you. It’s likely you’ve seen SurveyMonkey pop up in your web travels while researching this topic. While this platform certainly has a number of pros, the cons are significant (you’ll have to keep reading to discover those). Below, we’ve listed out other platforms similar to SurveyMonkey, along with some of our most popular services.
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The Best Alternatives to PollFish: Top Online Survey Providers
Posted at: 3/27/2024 5:04 PM
When it comes to online survey providers, you’re never short of options. So, if you’re on the hunt for alternatives to PollFish, you’re in luck. From full-service online survey companies to DIY market research tools there is something for everyone. Depending on why you might be considering alternatives to PollFish, the following options might be useful. Here's our list of the top 11 best PollFish competitors, with the full analysis & breakdown of each below. Top 11 best PollFishcompetitors
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Market Research With Tech Pros: How to Recruit Them?
Posted at: 3/27/2024 12:30 PM
In the fast-paced world of technology, staying ahead of the curve is essential for businesses looking to thrive in competitive markets. Market research plays a pivotal role in this pursuit, providing valuable insights into consumer preferences, industry trends, and emerging opportunities. In this blog post, we delve into the importance of recruiting tech professionals for market research endeavors. From leveraging their expertise to accessing cutting-edge tools and methodologies, we explore
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What Is Brand Research? (& How To Do It Like Experts)
Posted at: 3/26/2024 12:30 PM
Brand market research is a crucial tool for businesses aiming to understand their brand's position within the market, consumer perception, and competitive landscape. Insights drawn from brand research guide strategic decisions across product development, marketing strategies, and customer engagement to enhance brand equity and loyalty. Effective brand market research utilizes both quantitative and qualitative data to paint a comprehensive picture of a brand's reach and resonance. Understand
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In-Depth Interviews (IDIs) in Market Research [2024 Guide]
Posted at: 3/22/2024 7:11 PM
Wish you could have a detailed conversation with key customers or target prospects to gather feedback about your brand, products, or services? In-depth interviews (IDIs) are an excellent type of market research to accomplish this goal as they are often used to gather detailed and comprehensive information from individuals or small groups. In this guide, our market research company explores the advantages and disadvantages of using in-depth interviews in market research, how they differ from ph
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Explaining Key Opinion Leader (KOL) Market Research in Healthcare
Posted at: 3/21/2024 12:30 PM
Businesses that choose against market research are like ships that set sail without a navigation system, hoping to reach an unknown destination by following their gut. You might catch a lucky gust of wind now and then, but chances are you'll find yourself lost at sea, wondering why you didn't invest in a reliable map and a compass. Understanding target audiences and stakeholders is essential in healthcare for new product development, roadmaps, operations, training, marketing, and strategy.
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Best Patient Satisfaction Survey Questions To Ask (From Experts)
Posted at: 3/19/2024 12:30 PM
In the healthcare industry, prioritizing patient satisfaction has become synonymous with providing quality care. Healthcare practices use patient satisfaction surveys to gain valuable insights into patient experiences. These surveys are a powerful tool that allows them to gauge performance, identify areas for improvement, and understand preferences. In this article, we uncover the intricacies of patient satisfaction surveys and the benefits they bring to healthcare practices. What Is a Pa
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Demographic Segmentation: What Is It & How To Do It
Posted at: 3/18/2024 4:35 PM
These days in business, a one-size-fits-all approach to customers often just doesn’t cut it. It may appear cost-effective on the surface, but it neglects all the nuances of customer segments with varying needs and wants. Once you identify the need for customer segmentation, the next step is to decide how deep to go. Another type of segmentation is demographic segmentation, which allows you to identify a new layer of meaningful differences. This post will cover what demographic segmentation
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10 Employee Retention Survey Questions To Ask [+ How To Conduct One]
Posted at: 3/15/2024 12:30 PM
Happy employees stay at their company – it's that simple! When employees feel valued by their organization, they're also far more likely to be productive and enthusiastic about their work. Thankfully, this leads to healthy employee retention within a company. To ensure staff members will continue to stay within an organization, employee retention surveys are the way to go. In this post, we'll review the definition of these surveys, their benefits, how they're conducted, and common questions
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March Madness Statistics: Numbers Of The NCAA Tournament
Posted at: 3/14/2024 8:33 PM
It's the most wonderful time of the year...for college basketball fans! As March unfolds, the sports world braces itself for one of the most exhilarating and unpredictable events of the year: March Madness. This annual NCAA basketball tournament captivates millions of fans with its thrilling matchups, unexpected upsets, and Cinderella stories that defy the odds. While the drama on the court keeps us on the edge of our seats, behind the scenes are hundreds of statistics and facts that would in
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Beauty Market Research: How To Conduct It (From The Pros)
Posted at: 3/14/2024 12:09 PM
In the ever-evolving beauty industry, staying ahead of trends and understanding consumer preferences is key to success. Conducting thorough beauty market research is essential for businesses looking to innovate, differentiate, and thrive in this competitive landscape. In this blog post, we'll delve into the intricacies of conducting effective beauty market research, exploring methodologies, insights, and strategies used by our market research experts. What is Beauty Market Research? Beauty
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![Blog: How to Conduct Alumni Surveys [+ Example Questions]](/media/6088/alumni-1.jpg)
How to Conduct Alumni Surveys [+ Example Questions]
Posted at: 3/12/2024 4:04 PM
Gathering insights from alumni provides many benefits for higher education institutions. To discover the best quality insights, we suggest running alumni surveys. These surveys, often conducted online, are sent out to alumni groups to gather feedback about their experience attending the institution. With this information, colleges and universities can improve alumni engagement and outreach methods. Below, we'll discuss the benefits of alumni market research and how it's conducted. Looking t