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Market Research Company Blog
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![Blog: Brand Awareness: How To Measure & Improve It [2024 Guide]](/media/6084/awareness-concept-1.png)
Brand Awareness: How To Measure & Improve It [2024 Guide]
Posted at: 3/11/2024 12:30 PM
Brand awareness is a fundamental aspect of marketing that references consumer recognition of a brand and its products or services. It serves as a foundation for constructing a brand's identity and its market presence. Establishing strong brand awareness is often the first stage in the consumer's purchase process (from research, social proof, and more). Without awareness, potential customers are less likely to consider a brand when making purchasing decisions. In this guide, we’ll go over ever
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Market Demographics: How to Use & Analyze
Posted at: 3/8/2024 1:30 PM
The demographic makeup of populations is everchanging. However, knowing how these changes can be measured or how they will change in the future can be difficult to gather. Knowing the market demographics on a base level allows you to see how it could impact your organization. For example, market demographics could help an organization determine what percentage of its target market is Gen Z. Are there more men or women? How does the urbanicity break out? These are only just some of the que
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Conducting Political Surveys: Data Collection + Analysis
Posted at: 3/7/2024 1:30 PM
Political surveys are an important tool to understand the dynamics of political landscapes, habits, and perceptions. This article covers the ins and outs of political surveys, explaining their significance, benefits, and the nuances to consider when to conduct them effectively. Need help with data collection and analysis for an upcoming political survey? Contact Drive Research today by emailing [email protected] or filling out an online form. What is a Political Survey? To put it si
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Alternatives to NPS: How Else To Track Customer Satisfaction
Posted at: 3/6/2024 1:30 PM
In the realm of customer satisfaction metrics, the Net Promoter Score (NPS) has long been a go-to for businesses seeking to gauge customer loyalty and overall satisfaction. However, in today's dynamic landscape, relying solely on NPS may not provide a comprehensive understanding of customer sentiment. In this blog post, we explore alternative methods beyond NPS to effectively track and measure other customer satisfaction metrics. From innovative metrics to insightful approaches, discover ho
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eCommerce Market Research: Types + Trends
Posted at: 2/29/2024 1:30 PM
eCommerce market research plays a pivotal role in understanding the rapidly evolving landscape of online shopping. An analysis of the market is essential for companies to make informed business decisions, from identifying consumer trends to assessing the competitive environment. It empowers businesses to tailor their strategies, optimize their operations, and ultimately enhance their market presence. With the boom of online presence for most consumers, the eCommerce boom has been reinventin
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![Blog: Conducting Employee Surveys [2024 Guide]](/media/6075/employees-3.png)
Conducting Employee Surveys [2024 Guide]
Posted at: 2/28/2024 1:54 PM
The dynamics of the workplace are constantly shifting. Therefore, the need to understand and respond to the needs of employees has never been more critical. Employee surveys serve as invaluable tools for organizations to gain insights into the thoughts, feelings, and experiences of their workforce. In this comprehensive guide, our employee survey company delves into the best practices, types, processes, and benefits surrounding employee satisfaction surveys. Whether you're a seasoned HR profe
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![Blog: What Are White Label Surveys? [+ Pros & Cons]](/media/6055/white-label-survey-concept-1.jpg)
What Are White Label Surveys? [+ Pros & Cons]
Posted at: 2/28/2024 1:30 PM
White label surveys are a valuable market research tool that businesses can use to gather quality feedback from various audiences. Offering unique customization options, these surveys are useful for brands that want to maintain consistency throughout their materials. As a result of this, respondents are likely to have an increased trust in the survey. This not only results in quality responses but can also increase survey completion rates. In this post, we'll discuss what white label survey
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Using a Third Party for Employee Surveys: Costs, Benefits, & Process
Posted at: 2/27/2024 1:30 PM
The good news is you’re here! This means you already find value in or understand the need to conduct employee surveys. Remember, happy employees = happy customers 🎉 Your next choice is deciding between using a third party employee survey company or conducting the staff survey in-house. This ultimate guide answers everything you need to know from employee survey costs, processes, and benefits to help make your decision easier. Article contents 📝 Third party employee survey definition
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Using a Third Party for Customer Surveys [Ultimate Guide]
Posted at: 2/27/2024 1:30 PM
The good news is you’re here! This means you already find value in or understand the need to conduct customer surveys. Your next choice is deciding between using a third-party customer survey company or conducting the survey in-house. This ultimate guide answers everything you need to know from customer satisfaction survey costs, processes, and benefits to help make your decision easier. Article contents 📝 Third-party customer survey definition Benefits of using a third party for custo
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Brand Awareness Surveys: Best Questions To Ask + Examples
Posted at: 2/23/2024 6:05 PM
Brand recognition isn't built in a day. It can take a lot of time, marketing dollars, and strategic decision-making to become a household name. It’s important to know where in the process companies are with their brand It's why many organizations conduct brand awareness surveys. Brand surveys effectively track a company's progress to identify what’s working and what’s a waste of money. In this article, we'll share an in-depth overview of brand awareness surveys including how to conduct them,
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Web Surveys: Types, Uses, and Benefits
Posted at: 2/23/2024 1:30 PM
Web surveys can reveal important insights and data about a specific audience. This may be companies wanting employee feedback, customer feedback, or something different. Regardless of the reason behind running these surveys, they're a fantastic tool when it comes to collecting essential data. Using the data, businesses can make improvements to their existing systems. In this blog post, our market research company dives deeper into what web surveys are, their uses, and their benefits. Def
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![Blog: Conducting a Conjoint Survey [2023 Ultimate Guide]](/media/5539/sorted-chaos-order-category-division-concept.jpg)
Conducting a Conjoint Analysis [2024 Ultimate Guide]
Posted at: 2/22/2024 1:30 PM
A conjoint analysis is one of the most effective ways to help a brand determine the best product features, benefits, and price combinations. When measuring the appeal of a new product concept, it can prove challenging to assess the relative value of each benefit properly. Trying to tackle this through a series of closed-ended questions (select one, select all that apply, ranking) coupled with open-ended questions for context can create a muddy story – one that is hard to apply when deciding