Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Best Healthcare Marketing Strategies (2024)
Posted at: 2/16/2024 1:30 PM
In today's rapidly evolving healthcare landscape, implementing effective healthcare marketing strategies is crucial for providers to connect with patients, build trust, and ultimately thrive in a competitive market. With emerging trends, technological advancements, and shifting consumer behaviors, staying ahead requires a strategic approach tailored to the unique needs of the industry. In this post, we'll explore the most effective strategies that healthcare organizations can leverage to enh
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What is Transactional Net Promoter Score & Why It’s Important
Posted at: 2/15/2024 1:30 PM
The Transactional Net Promoter Score (tNPS) is a variation of the traditional Net Promoter Score (NPS) used to measure customer satisfaction and loyalty. While the traditional NPS typically gauges overall customer loyalty based on responses to a single survey question ("How likely are you to recommend our product/service to a friend or colleague?"), tNPS focuses on specific transactions or interactions between a customer and a business. Keep reading as we discuss how to calculate tNPS, examp
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![Blog: Conducting Omnibus Surveys [2023 Ultimate Guide]](/media/6050/omnibus.png)
Conducting Omnibus Surveys [2024 Ultimate Guide]
Posted at: 2/13/2024 3:12 PM
Omnibus surveys are a great pilot for market research. It is a multi-sponsor survey that includes questions on a variety of subjects. Organizations benefit from conducting omnibus surveys because they only pay for a handful of survey questions that are included in the larger survey. It is a fraction of the cost of commissioning a custom online survey. In this article, our market research company provides an in-depth guide to how to conduct omnibus studies, the benefits of doing so, and so much
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Conducting a Gap Analysis: Tools & Techniques for Market Research
Posted at: 2/13/2024 1:30 PM
Competition is everywhere in business - and staying ahead is crucial. You are likely aware of who your competition is, what they are doing, and how you are different. But, conducting a gap analysis using market research is valuable to identify your strengths, weaknesses, opportunities, and threats (SWOT) for your business and your key competitors. If you can qualify and detail these gaps, even with your organization (differences between expected performance and actual performance), you crea
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CATI Market Research: What Is It + Pros & Cons
Posted at: 2/12/2024 8:54 PM
In the dynamic landscape of market research methodologies, Computer-Assisted Telephone Interviewing (CATI) stands out as a widely utilized approach for gathering valuable insights. In this blog post, we delve into the essence of CATI market research, exploring its fundamental principles, advantages, and drawbacks. By understanding the intricacies of CATI, businesses can make informed decisions about integrating this method into their market research strategies, harnessing its potential to unco
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![Blog: How to Survey Jewelry Buyers [+ Example Case Study]](/media/6026/jewelry-1.jpg)
How to Survey Jewelry Buyers [+ Example Case Study]
Posted at: 2/12/2024 1:44 PM
Jewelry is one of the most fascinating consumer products when it comes to purchase motivations. There are a wide range of reasons for buying jewelry including social status, sentimental value, gift-giving, commemorating special occasions, expressing oneself, and many more. Therefore, conveying the right marketing messaging to all these different consumers is not an easy feat. This blog post explores how our market research company surveys jewelry buyers including a real-world example of a r
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Best Marketing Strategies for Banks (2024)
Posted at: 2/9/2024 1:30 PM
In the intricate realm of banking in 2024, the significance of effective marketing strategies cannot be overstated. As financial institutions grapple with dynamic market conditions, implementing different marketing approaches is imperative to not only stay competitive but also to foster customer engagement and loyalty. To help, this blog post dives into several different bank marketing strategies to consider this year and their importance. Plus, we’ll share real-world examples of financial
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How To Conduct B2B Customer Satisfaction Surveys
Posted at: 2/8/2024 1:30 PM
In the highly competitive business-to-business world, understanding customer satisfaction is important for sustained success. Conducting effective B2B customer satisfaction surveys tailored to your organization's needs can provide valuable insights to guide business strategies and foster continuous improvement. In this article, we'll explain the essentials of B2B customer satisfaction surveys, example questions, and the steps to consider to ensure the data gathered is actionable. What is
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How to Calculate Your Net Promoter Score (NPS)
Posted at: 2/7/2024 1:35 PM
Net Promoter Score (NPS) is a critical metric used by businesses to gauge important metrics such as customer satisfaction and retention. It's a simple yet powerful figure that provides insights into customer sentiment and helps drive improvements in products, services, and overall customer experience. In this blog post, we'll delve into the process of calculating net promoter score, understand its significance, analyze its implications, and explore methods to collect NPS data effectively.
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Online Casino Industry Statistics & 2024 Trends: The Future with AI
Posted at: 2/6/2024 8:12 PM
The casino industry with its multi-billion dollar stature, is still on the rise (and changing). From casinos currently open to the money wagered on a daily basis, there are tons of statistics to dive into in relation to the casino industry. In this blog post, we will take a look at some interesting and important casino industry statistics and explore their importance. We will also take a look at how these statistics can be used to look deeper at the industry as a whole. The Casino Indust
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Improving Your Net Promoter Score (& Why It's Important)
Posted at: 2/6/2024 1:30 PM
In today's competitive business landscape, understanding customer satisfaction and loyalty is paramount to success. One metric that encapsulates these vital aspects is the Net Promoter Score (NPS). In this blog post, we delve into the significance of NPS as a measure of customer loyalty and satisfaction, exploring why businesses of all sizes must improve their NPS. By understanding the value of NPS and implementing effective strategies to enhance it, companies can not only foster stronger c
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NPS Survey Questions: Types + Examples
Posted at: 2/5/2024 1:30 PM
Understanding the loyalty of your customer base is essential for brand success. Asking the correct Net Promoter Score (NPS) questions of your customers will determine how loyal they are to your brand, providing businesses with ways to improve their experience. Using a Likert scale, these questions allow respondents to rank their satisfaction levels from 1 to 10, revealing how likely they are to recommend your business to others. Not only is NPS important for measuring customer satisfaction