Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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3 Ways You Can Use Market Research as Part of Your Hiring Process
Posted at: 3/2/2017 7:50 PM
Organizations don't often think inward when discussing market research. Naturally, Voice of Customer (VoC), Customer Experience (CX) and market research in general is focused on learning about customers. This type of research naturally gravitates to an outward perspective. How do we obtain more customers? What can we fix with current customers? Are our non-customers aware of our brand? However, much can be gained from using market research principles and processes on internal procedures. One tha
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5 Ways Phone Calls Help Boost Online Survey Response Rates | Market Research Utica
Posted at: 2/28/2017 7:27 PM
It's time to rethink how we use the telephone in market research. The days of large tracking studies with 400, 800 and 1,200 completed surveys all completed through telephone are numbered for several reasons. Telephone surveys take a long time to complete. Even large call centers with upwards of 8+ stations dialing on your project can take weeks or months to finish. They are also expensive. Clients pay for every minute a live person is dialing on the phone. This is a lot more expensive than payi
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Case Study: Cyber Security Online Survey
Posted at: 2/26/2017 7:22 PM
What was the background of the market research project? Many organizations are quickly discovering that cyber threat hunting is the next step in the evolution of the modern Security Operations Center (SOC.) The threat hunting landscape is a relatively new frontier for businesses and SOCs. In December 2016 and January 2017, the 300,000+ member Information Security Community on LinkedIn was utilized to gain more insight into the topic of Threat Hunting. A 7 to 10-minute survey was made available
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Case Study: Inquiry and Enrolled Students Focus Groups
Posted at: 2/25/2017 7:16 PM
What were the objectives of the market research? Recently, a local university partnered with Drive Research to conduct qualitative focus group research on its credit schedule. The objectives of the market research were to gain insight and understand the importance of the Fall and Spring mailed catalogs, including usage, content, advertising, design and relevance. Improving the credit schedule for current and potential students will create a better student experience, increase likelihood of enro
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5 Factors to Consider When Choosing a Market Research Company in Syracuse
Posted at: 2/24/2017 7:06 PM
Choosing a market research company can seem like a daunting task. In many cases for small and even larger businesses, market research is unfamiliar territory. Questions about scope, cost, and how a market research consultant can assist emerge quickly. Since many organizations employ market research infrequently, they are often left wondering "how do I get started?" The good news is simply by reaching out to a local market research company early in the process you can find answers. The market re
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4 Key Drivers Behind the Growth in Online Survey Research
Posted at: 2/23/2017 6:58 PM
If you've been living under a rock for the past 10 years, online surveys may be a new trend for you. If you've paid any attention to market research or surveys over the past decade you will quickly realize the majority of feedback is collected online. But what are the reasons behind this growth? Why are telephone surveys and mail surveys on the endangered species list? If phone surveys had a "show me what the future looks like facial expression", this would be it. The growth of online surveys
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4 Takeaways Which Paint a Clear Picture for Mobile Market Research
Posted at: 2/22/2017 6:45 PM
The foundation of market research is curiosity and learning. It's about employing processes and procedures to collect new information or confirm information on a topic. As one of the pre-eminent writers of twentieth-century Zora Neale Hurston once famously said: Perhaps it's curiosity which drives us researchers to crave new insights and content. I find myself combing the internet for new methodologies, to read up on new market research approaches, and often have a Quirk's magazine on the night
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Using Voice of Customer (VoC) to Guide Website Design | Market Research Syracuse, NY
Posted at: 2/18/2017 6:21 PM
Many websites are designed without obtaining any feedback from the most important person of all: the user. As a result, the structure and copy of a website is based on several discussions with in-house users and web designers. It creates a "here is what we wan to talk about" mentality instead of a "as a customer, here is what I want to learn about" perspective. It's unfortunate but this is far too often the case when it comes to website development. Copy is often rushed to be put together witho
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4 Essentials of a Report Readout in Market Research | Binghamton Market Research
Posted at: 2/17/2017 6:10 PM
Report readouts in market research can be both formal and informal. The formal readouts are presentation-like where the market research team or consultant presents a PowerPoint in front of a larger audience. The more informal readouts are usually set in a conference room where everyone remains seated as the market research company walks through the results. No matter what you call it (readouts, debriefs, presentations, etc.) they are a necessary and beneficial part of any market research study.
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How Does an IHUT Project Work? | Market Research Company
Posted at: 2/8/2017 9:19 PM
IHUTs or in-home usage tests are a unique and relevant way to capture in-the-moment feedback from users. These types of projects carry unique benefits because the consumer uses the product in his or her natural setting or environment. When testing products in a focus group room with a one-way mirror, the atmosphere is artificial. One could argue significant bias may impact results as participants may feel pressured by other people in the group, the moderator, etc. For IHUTs the consumer uses th
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6 Customer Experience (CX) Trends to Drive Your Bank and Credit Union Strategy
Posted at: 2/4/2017 8:59 PM
One of the industries which have been a particular focus of ours in market research is the financial sector. These marketing research projects with banks and credit unions include employee focus groups, B2C and B2B customer satisfaction surveys, mystery shopping, image and awareness surveys, CX channel research, and other ad-hoc projects. Several key themes have emerged which have stood the test of time. A few are more actionable than others, but all carry a significant impact on marketing and o
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Posted at: 2/1/2017 4:42 PM
Your market research kickoff meeting is the first step to a successful project. It sets the tone for the entire market research process. Once the agreement page is signed and the NDA is checked off, the kickoff meeting is your next step. Although lots of work went into the proposal or scope of work, the kickoff meeting is a market research company's first chance to engage the client as a true customer. Drive Research is a market research company in Syracuse, NY. The kickoff meeting should invo