Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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You Should Offer a Reward for Your Market Research – Here’s Why
Posted at: 5/5/2017 5:47 PM
Practically everyone likes to win something. Think about it, Opera and Ellen have entire shows dedicated to attendees winning various goods/services (and everyone loves to watch)! Through my years of working in the market research industry, I’ve been told countless times by research participants that they are so excited and surprised when they win a sweepstakes from an online survey or see the payoff from participating in a focus group. If you’re considering market research then you might also
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Case Study: How to Conduct Customer Research as a Manufacturer
Posted at: 4/26/2017 5:30 PM
Objectives of the Market Research A Syracuse manufacturing company partnered with Drive Research and Advance Media New York to conduct a Voice of Customer (VoC) survey. Our client was a vertically integrated wire manufacturer. They serve commercial buildings, water and gas, solar, and explosives industries, among others. The market research study provided the client with the necessary data to better understand customer needs, wants, behaviors, as well as other secondary objectives. Manufac
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Voice of Customer (VoC) for Manufacturers | Buffalo Market Research
Posted at: 4/23/2017 5:25 PM
Voice of Customer or VoC is the process of collecting customer and potential customer feedback to obtain answers to the most pressing questions at your business. A VoC market research company works with you to develop objectives, customize questions, and develop targeted lists. Then the VoC firm manages the fieldwork, completes a comprehensive report, and makes recommendations based on the feedback. Drive Research offers both qualitative (deeper exploratory focus) and quantitative (reliable data
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4 Ways to Add Value to Open-Ended Questions from Surveys | Market Research Utica
Posted at: 4/21/2017 5:16 PM
The value of open-ended questions is to get unaided and unbiased responses straight from the mind of the respondent. If I ask, “What is the first word or phrase that comes to mind when seeing or hearing Drive Research?” and you respond with, “Awesome service, passionate staff!” This tells me a lot of information in just a few words and you don't have to be a Research Analyst to know that. The depth of this response is far greater than if they were to select a radio button that reads as "Customer
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Case Study: Event Surveys at the Home & Garden Show in Syracuse
Posted at: 4/20/2017 5:12 PM
Objectives of the Market Research In February 2017, Home Builders & Remodelers of Central New York (HBRCNY) partnered with Advance Media New York and Drive Research to conduct an exit interview survey with attendees to the 2017 Home & Garden Show event. This event was held at the New York State Fairgrounds. The primary goal of the market research was to provide HBRCNY with the necessary data to better understand attendee satisfaction, awareness of marketing sources, improvement areas for the e
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What is a Lead Generation Survey?
Posted at: 4/14/2017 3:56 PM
Companies and organizations often partner with market research companies in Albany and across Upstate New York to conduct lead generation surveys with decision-makers. This type of market research provides dual-benefits to organizations seeking this data. The first benefit is collecting vital decision-making criteria, profiling information, and behavioral data which can educate marketing decisions. The second benefit is the survey will serve as a lead generator for the sales team to build awaren
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5 Issues with Net Promoter Score (NPS) | Market Research Syracuse
Posted at: 4/13/2017 3:51 PM
By now, net promoter score (NPS) is likely the most popular metric and benchmark in the market research industry. With all of the attention paid to how great of a KPI and metric it is, you rarely see anything produced about its limitations in market research. Don't get me wrong, NPS is an excellent benchmarking statistic for an organization or company, but there are some cautions. Understanding these limitations helps clients better understand the pros and cons of NPS and helps them decide on cr
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6 Things to Consider for Your Market Research Infographic
Posted at: 4/12/2017 3:46 PM
Intriguing data and well-polished graphics are two of my favorite things. Joined together in perfect harmony, they create what's called an infographic. Infographics are an effective way to present snippets and key information from the results of a market research study. At our market research company, we strive to provide clients with reports that present data in the most meaningful and impactful way. This succinct and creative way of presenting information makes market research infographics in
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9 Career Lessons From Marketing, Market Research, and Business
Posted at: 4/8/2017 8:32 PM
At the end of March, I was fortunate enough to be asked by Syracuse University to attend the 2017 Career Madness Event at the Whitman School. Career Madness was a day-long event with underclassmen in their early stages of career planning (freshman and sophomores). The event provides them an opportunity to learn about a variety of careers and gain knowledge. The event gathers corporate partners from across the country to share their experiences in marketing, finance, accounting, supply chain, re
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Case Study: Film Festival Strategic Planning Market Research
Posted at: 4/7/2017 8:25 PM
Objectives of the Market Research The Syracuse International Film Festival partnered with Drive Research to conduct strategic planning market research to grow awareness, interest and attendance to its 2017 SpringFest and 2017 Film Festival. The market research study provided the Film Festival with a comprehensive overview of potential marketing strategies as provided by non-attendees, attendees, and other like-market film festival experts across the country. This data and feedback fueled a stra
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4 Ways to Save Budget on Your Next Mail Survey | Firm in Syracuse, NY
Posted at: 4/6/2017 8:21 PM
Although mail surveys may be a dying breed, there are some instances where they still remain a player. Mail is so rare these days we often get excited to open the mailbox and find something new, yet we delete our emails so quickly. About 20 years ago it was the exact opposite, excitement for email and boredom with USPS mail. Times have changed. Thinking about some situations where mail surveys still apply, a few come to mind. For instance, some banks and credit unions are only able to communica
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Market Research Glossary | Market Research Buffalo NY
Posted at: 4/5/2017 8:18 PM
The market research industry is never short of acronyms and terms. Some are more easy to define than others. However, for small business who may not have much experience in the field, the types of market research studies and methodologies available to them can easily become overwhelming. With the small business in mind and those who may not have the depth and breadth of experience in market research, we decided to create a short glossary. The questions below are almost a FAQ of some key industr