Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Brand Perception Surveys: How To Conduct + Questions To Ask
Posted at: 9/5/2023 12:30 PM
When companies want to research their brand and how consumers (the market) feel about them, there are a lot of different types of brand research to do. At the beginning of brand research, especially with market research, a brand perception measurement or study, can be the most helpful. Projects like brand perception surveys can be utilized in many touchpoints of the customer journey to capture a full picture of how target audiences describe your organization. Surveys are especially great if y
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How to Measure Brand Loyalty with Market Research
Posted at: 8/31/2023 12:30 PM
Measuring brand loyalty is critical for the success of any company. Scratch that, it’s imperative. Brand loyalty (not to be confused with customer loyalty, which is a separate concept but equally as important) ensures the future return of customers time and time again. With customers that are loyal to your brand, you won’t have to waste time with expensive marketing or promotional campaigns. Instead, you can focus your precious time on building out your brand to attract even more long-term cu
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Struggling to Find Survey Respondents? Here’s What Works Best
Posted at: 8/28/2023 12:30 PM
As an online survey company, we hear this complaint all the time. You've designed a great, well-thought-out survey, but when launching it to fieldwork you see little to no responses. Unfortunately, a well-designed survey means nothing if you can't find the right survey respondents to provide the feedback and insights you need. People are strapped for time and claim to be busier than ever before. As a result, finding survey respondents can be challenging, but it doesn’t have to be. In this b
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Skincare Statistics and Trends in 2023
Posted at: 8/24/2023 12:30 PM
In an era where self-care and wellness take center stage, understanding the statistics and trends behind skincare can provide a fascinating glimpse into the evolving preferences, practices, and innovations shaping the way we nurture our skin. To discover the latest beauty industry trends, Drive Research surveyed over 1,000 women across the world. From the hours spent on skincare routines to unique beauty hacks, here is what our research found. Top Skincare Statistics [Editor's Choice] Moist
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B2B Surveys: How to Develop & Conduct Them
Posted at: 8/22/2023 12:30 PM
If you need to collect feedback from your customers or non-customers in your business-to-business (B2B) space, a survey is an excellent option. That's because developing and conducting B2B surveys offers several benefits to an organization. The simple fact of reaching out and listening to customer and non-customer thoughts carries some value in itself. Although the greatest value is knowing the changes you make internally are guided by data-driven insights from your target audience, so you k
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![Blog: B2B Market Research Questions [Examples & Best Practices]](/media/5663/question-marks-1.jpg)
B2B Market Research Questions [Examples & Best Practices]
Posted at: 8/21/2023 12:30 PM
If you're in the world of B2B business, you know how important it is to understand your market well. An effective way to do that is with B2B market research. It's like having a roadmap for making smart decisions. But guess what? The secret sauce lies in the B2B market research questions you ask. In this post, we're going to take a closer look at how to create the best questions, the importance of doing so, and real-world examples. What Is B2B Market Research? B2B market research refers t
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How To Measure Customer Satisfaction Without Surveys
Posted at: 8/18/2023 12:30 PM
While there's no way to beat measuring customer satisfaction with surveys, businesses can still gather valuable insights without them. These methods include: Net promoter score (NPS) Customer churn rate Calculating LTV Each method relays important insight into customer sentiment, allowing businesses to improve related strategies. This also leads to increased customer retention, as shoppers are happy to stay with businesses that meet their needs. Below, we’ll show you how to measure cust
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Market Research with Alternative Medicine Patients
Posted at: 8/17/2023 12:30 PM
Alternative and complementary medicine is not that far out of the norm for the United States. In fact, studies show 38% of adults use some form of complementary and alternative medicine that's nearly half! With this on the rise, many healthcare professionals are looking to conduct market research with alternative medicine patients to learn more about their preferences, factors in choosing providers, and more. All with the intention of using the data to drive decision-making. For instance, ou
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Don't Use AI for Employee Surveys - Here's Why
Posted at: 8/15/2023 12:30 PM
The potential of AI has sparked discussions about its role in shaping various aspects of employee engagement and management. One area that often comes under scrutiny is the use of AI in crafting and conducting employee surveys. While technology undoubtedly offers new avenues for efficiency, it's important to carefully consider the implications of relying solely on AI for such a crucial task. To put it to the test, our employee survey company used AI for a test employee survey. Here's what happ
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We Used AI to Write a Survey - Here's What Happened
Posted at: 8/14/2023 12:30 PM
As AI writing tools continue to evolve, our market research company set out to complete an intriguing experiment: using artificial intelligence to write a survey from scratch. The goal was to witness firsthand the potential of AI in shaping the very tools we use to gather insights. Without spoiling too much, there were clear drawbacks and limitations, but a few shining moments. Here are my thoughts. Example AI Written Survey Using the A.I. language model to write surveys for our clients at
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What is Customer Effort Score? [+ How to Calculate CES]
Posted at: 8/11/2023 12:30 PM
In today's digital world, customers are interacting with your brand and product around the clock through apps, websites, 24-7 customer service, and e-commerce. They demand frictionless journeys, minimal hurdles, and effortless resolutions. This shift in customer expectations has led to the ascent of Customer Effort Score (CES) as a fundamental measurement, offering businesses a comprehensive insight into the quality of their customer support, product design, and overall user experience. In t
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Higher Education Program Feasibility Market Research
Posted at: 8/10/2023 12:30 PM
Launching a new academic program in higher education is an endeavor that demands careful consideration and strategic planning. Before diving into the creation of a new educational offering, universities and colleges must conduct a comprehensive program feasibility study to assess its potential success. In this blog post, we will explore the essential role of program feasibility studies in the realm of higher education, and uncover the benefits they bring to institutions and stakeholders alik