Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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What is Multivariate Analysis? [+Types & Examples]
Posted at: 10/2/2023 12:30 PM
Multivariate analysis is like a powerful magnifying glass for data enthusiasts. It's a set of techniques that helps us make sense of complex information by examining multiple variables at once. Imagine you have a basket of fruits with various characteristics like weight, color, and sweetness. Multivariate analysis allows us to unravel how these traits relate to each other, revealing hidden patterns and insights. In this blog post, we'll dive deeper into multivariate analysis, exploring its typ
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AI in Market Research: Dos and Don'ts
Posted at: 9/28/2023 2:53 PM
Within less than a year, the popularity of artificial intelligence (AI) has expanded dramatically. From songs to images to videos, AI can seemingly create anything. But what does this mean for industries like market research? Believe it or not, AI in market research isn't new - but it's becoming more clear how this tool can be successfully leveraged. That said, there are areas where AI can hinder the research process. Keep reading to learn more about when it's best to use AI market research
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![Conducting In-Home Usage Tests (IHUTs) [2023 Ultimate Guide]](/media/5304/houses.png)
Conducting In-Home Usage Tests (IHUTs) [2024 Guide]
Posted at: 9/26/2023 12:30 PM
In-home usage tests (IHUTs) are a popular market research methodology for all stages of product development. As part of the testing, your product is shipped to targeted audiences where they can use it in their home as they normally would in its natural environment. And with preferences for contactless research on the rise, IHUTs are an effective way for brands to remotely test concepts, products, and services before fully launching them into the market. In this ultimate guide, we'll cover ever
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![Blog: What Are Customer Experience (CX) Insights? [& How Do I Use Them]](/media/5747/laptop-screen-with-online-graph.jpg)
Explaining Customer Experience Insights [& How to Use Them]
Posted at: 9/25/2023 12:30 PM
Customer experience isn't just a buzzword; it's the lifeblood of businesses striving for sustainable growth and customer loyalty. Therefore, collecting customer experience insights to drive business decisions is incredibly important. In this blog, we'll explore the multifaceted world of CX insights, from deciphering customer sentiments to identifying pain points and implementing strategies that resonate with your audience. We’ll also dive into the methodologies that help collect customer feedb
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75+ Fast Food Consumption Statistics
Posted at: 9/19/2023 1:30 PM
Indulging in fast food has become a cornerstone of modern dietary habits, shaping the way many of us approach mealtime. Knowing that we surveyed over 950 consumers to collect the latest and most essential fast food consumption statistics such as: 2 in 3 people consume fast food at least once a week (65%) Males are nearly three times more likely to eat fast food daily than females On average, people spend $148 on fast food each month 40% of American consumers use drive-thrus to purchase fast
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Copy Testing Surveys: How to Use Data-Driven Copywriting
Posted at: 9/18/2023 12:30 PM
In the fast-paced world of marketing, crafting compelling copy is an art form that can make or break a campaign. But how do you know if your words are truly resonating with your target audience? This is where copy testing surveys step in as invaluable tools, offering a window into the minds of your target customers and providing critical insights into the effectiveness of your messaging. In this blog post, our advertising market research company dives deeper into copy testing surveys, explorin
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How to Recruit Participants for a Study in 8 Steps
Posted at: 9/15/2023 12:30 PM
One of the first steps in a market research study is often the most crucial: participant recruitment. Think of it as assembling the dream team for your project. In this guide, we're breaking down the process into eight straightforward steps to recruiting participants for a study, plus common ways to find people. From defining your target audience to sending out friendly reminders, we share everything you need to know to find, schedule, and retain market research participants. Need help with
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Recruiting Participants for Market Research [2024 Guide]
Posted at: 9/14/2023 12:30 PM
A critically important piece of market research is recruiting reputable, high-quality participants. But why? The group of people recruited for focus groups, in-depth interviews, in-home usage tests, or other types of market research methods represents a much larger target audience that a company or brand is trying to reach. To provide some guidance, this ultimate guide offers our greatest thinking about all elements of qualitative recruiting: best practices, common mistakes, step-by-step pro
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What is Employee Perception and Why Does it Matter?
Posted at: 9/12/2023 12:30 PM
Understanding employee perception is essential for companies who want to create a strong work culture and improve employee engagement and productivity. It is a critical aspect of the organization as a whole because it affects employee behavior, attitudes, and performance. Employee perception can be influenced by various factors, such as past experiences, personal values, and expectations. It can also be affected by the company's communication strategies, feedback mechanisms, and recognition
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![Conducting a Competitor Analysis [2023 Ultimate Guide]](/media/5239/two-chess-pieces-symbolizing-competition-1.png)
Conducting a Competitor Analysis in 2024: Why It’s Needed
Posted at: 9/8/2023 12:30 PM
Competitors. Everyone has them - and whether you’d like to believe it or not, they are ready to steal your prospects and customers. How can you beat them to the punch? By conducting a competitor analysis. In this ultimate guide, our competitive analysis company will walk you through the basics of this methodology, the components of a competitor assessment, why your business should conduct one, and more. Article Contents 📝 Navigate to a section that is of most interest to you or keep scrolli
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How Geofencing is Used for Market Research Surveys
Posted at: 9/7/2023 12:30 PM
As market research methodologies continue to evolve, geofencing has undoubtedly taken the industry by storm. When used for market research surveys, geofencing allows brands to gather quick insights from their target demographic in real time. In this blog post, our market research company shares more details about this methodology including the definition of geofencing, its benefits, and an example of how organizations can leverage geofencing for online surveys. What is Geofencing? Before d
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Brand Perception Surveys: How To Conduct + Questions To Ask
Posted at: 9/5/2023 12:30 PM
When companies want to research their brand and how consumers (the market) feel about them, there are a lot of different types of brand research to do. At the beginning of brand research, especially with market research, a brand perception measurement or study, can be the most helpful. Projects like brand perception surveys can be utilized in many touchpoints of the customer journey to capture a full picture of how target audiences describe your organization. Surveys are especially great if y