Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Measuring Brand Essence [Examples, Process & Benefits]
Posted at: 6/14/2023 12:30 PM
Brand essence is the core characteristic that defines a company. It is an intangible attribute that separates a brand from the competition. A good brand essence should meet the following criteria: Authentic: Is it credible? Memorable: Is it short, punchy, and crisp? Unique: How does it stand out from competitors? Sustainable and Scalable: Will the brand essence work as the company grows? Relevant: Is it relevant to customers and the target audience? This blog post will discuss what
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Conducting Market Research for Alcohol Brands [With Examples]
Posted at: 6/13/2023 12:39 PM
Market research is a vital tool for alcohol brands seeking to understand their target consumers, identify emerging trends, and make data-driven decisions in a highly competitive industry. With ever-evolving consumer preferences and a dynamic market landscape, conducting thorough research is crucial to gain a competitive edge. From surveys and focus groups to observational research, this blog post explores the various market research methods available to alcohol brands and highlights their va
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5 Must-Have Features of an Observation Room for Focus Groups
Posted at: 6/12/2023 12:57 PM
If you are conducting qualitative market research that involves an observation room, you have probably done your research on a few different focus group facilities to host your study. How do you know what market research facility is best for you? What focus group facility will best accommodate your specific observational needs? Here are 5 things to consider when you are evaluating your options. Some are more basic than others but all provide value-adds in your choice of facility for your marke
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![Blog: Conducting Qualitative Research in Healthcare [With Examples]](/media/5522/healthcare-and-medical-concept.jpg)
Qualitative Research in Healthcare [Types, Examples, & Challenges]
Posted at: 6/8/2023 12:30 PM
In the dynamic landscape of healthcare, understanding the intricate nuances of patient or doctor experiences, perceptions, and behaviors is crucial. While quantitative research provides valuable measurable data, it often falls short of capturing the depth and complexity of these aspects. This is where qualitative research in healthcare emerges as a powerful tool. It offers deeper feedback that can inform decision-making, improve service delivery, and enhance patient-centered care. In this b
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7 Steps to Conducting Online Surveys [+ Examples]
Posted at: 6/7/2023 12:30 PM
Online surveys have revolutionized the way data is collected and insights are gathered in today's digital world. Whether you're a researcher, business owner, or marketer, the ability to reach a diverse audience and gather valuable feedback through the convenience of the Internet is invaluable. In this blog post, our market research company discusses the essential steps of conducting effective online surveys. We'll begin by exploring what online surveys are and the different types they can t
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Survey Logistics Managers With These 5 Steps
Posted at: 6/5/2023 12:30 PM
Logistics is a major, growing market making it a perfect audience for research. The market is estimated to increase by $319.65 million from 2022 to 2027. Some of the key topics in logistics revolve around the use of new technology to make processes more effective (i.e., automation, artificial intelligence (AI), robots), lack of labor force participation, and seeking ways to boost sustainability/green initiatives. Wondering how logistics managers plan to navigate the next year or their though
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Employee Spot Surveys: Definition, Benefits, & Sample Questions
Posted at: 6/1/2023 12:30 PM
Employee spot surveys make it simple to assess and address the overall sentiment and satisfaction of team members in your organization. When you take the results of a survey and readjust your processes, it becomes possible to improve the employee satisfaction of your company. Even better, a positive work environment can lead to stellar customer service and higher revenue levels. It’s a win-win. 🎉🎉 For now, let's take a look at employee spot surveys, including how they work, their benefit
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26 Popular 4 Day Work Week Statistics [2023]: Facts, Trends, and Projections
Posted at: 5/31/2023 12:30 PM
The concept of a traditional five-day workweek continues to be challenged as more companies and policymakers recognize the potential benefits of reducing work hours. There has been a noticeable shift towards prioritizing employee well-being, productivity, and work-life balance. Knowing that we’ve gathered all of the latest and most essential 4-day work week statistics. According to our research: 33% of organizations offer 4-day, 40-hour work weeks 56% of employees would rather work a 40-hour
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53 Must-Have Voice of Customer (VoC) Survey Questions
Posted at: 5/25/2023 12:30 PM
Your Voice of Customer (VoC) market research program and outcomes are only as good as the instrument and questions you ask in your survey. Wouldn't we all love to ask our customers 100 questions? Unfortunately, they do not have the time, and most aren't willing to spend more than about 3 to 5 minutes answering a survey. Therefore, it is crucial to make sure the 15 questions you choose to ask are the right ones. The VoC questions you choose depend on a number of factors: Your line of busin
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6 EdTech Market Research Options to Consider
Posted at: 5/23/2023 12:30 PM
EdTech (Educational Technology) has become a booming industry, offering innovative solutions to enhance the educational experience. It revolutionized the way the educational system learns and teaches. However, for EdTech companies to succeed, it is crucial to conduct comprehensive market research. In this blog post, we will explore 6 essential EdTech market research options. Any of these methodologies will allow your team to gather valuable insights, refine your product or service offering,
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Explaining the Market Research Process [With Examples]
Posted at: 5/23/2023 12:30 PM
In today's rapidly evolving business landscape, staying ahead of the competition requires more than just a great product or service. It demands a deep understanding of the market, consumer behavior, and emerging trends. This is where the market research process becomes invaluable. In this blog post, we will delve more into market research and explore its significance in driving business success. We will also walk you through each step of the market research process, offering practical examp
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4 Focus Group Alternatives in Market Research
Posted at: 5/18/2023 12:30 PM
Market research plays a pivotal role in guiding businesses toward informed decision-making and success. Traditionally, focus groups have been a reliable method for gathering valuable consumer insights. However, the evolving landscape of technology, changing consumer behaviors, and rising expenses have spurred the need for innovative approaches that go beyond the conventional focus group setup. In this blog post, we share the best focus group alternatives in market research that still provid