Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Cannabis Digital Marketing: 10 Experts Share Their Best Tips
Posted at: 7/20/2023 12:30 PM
The cannabis industry has witnessed a transformative shift in recent years, with legalization paving the way for a thriving market. In fact, 48% of cannabis consumers report using it every day with 78% of those surveyed sharing that their usage will only increase or stay the same in the next year. However, with the changing landscape comes unique challenges, especially when it comes to promoting cannabis products and services in the digital world. In this blog post, we delve into the realm o
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How Market Research Costs Can Be Justified
Posted at: 7/19/2023 12:30 PM
Market research plays a pivotal role in understanding customers, identifying market trends, and making informed business decisions. However, some organizations may question how market research costs can be justified with all other line items on a yearly budget. In this article, we delve into the value and significance of market research, exploring the tangible benefits it brings to businesses and how the costs can be justified through actionable insights and improved decision-making. Why D
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How to Improve Workplace Culture for Better Long-Term Employment
Posted at: 7/11/2023 12:30 PM
No one wants to be surrounded by miserable employees, right? Nor do you want to manage or lead a team that dreads coming to work every day. When you improve workplace culture, you’re ultimately improving the work your company puts out. But for employees to not be miserable, they need to work in a space that’s healthy. By healthy work environment, we mean: Cultivating positivity in the office Listening to the concerns/complaints of employees Offering team-bonding activities (office parti
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![Blog: Statistical Significance in Market Research [Types & Examples]](/media/5578/analyzing-statistics.jpg)
Statistical Significance in Market Research [Types & Examples]
Posted at: 7/10/2023 12:30 PM
If you have ever encountered market research data, chances are you have heard the phrase, “statistically significant.” It sounds great, but what does it actually mean? Statistical significance in market research refers to the likelihood that observed differences or relationships between variables are not due to random chance but are meaningful and reliable. By applying significance testing in market research, researchers can gain insights into the effectiveness of different marketing approac
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Conducting a Diversity and Inclusion Survey [+ Example Questions]
Posted at: 7/7/2023 12:30 PM
Conducting a diversity and inclusion survey is a powerful tool for organizations seeking to create a more inclusive and equitable workplace or community. By gathering valuable data on the representation, experiences, and perceptions of different groups, these surveys provide insights that can inform strategic initiatives, policies, and programs. In this blog post, we will explore the importance of conducting a diversity and inclusion survey and provide you with the step-by-step survey proces
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The Best Event Survey Questions From An Event Survey Company
Posted at: 7/6/2023 12:30 PM
Find out more about your event from attendees, participants, and others with this list of event survey questions we picked. Generally, all feedback is good feedback but it’s important to have an engaging survey that won’t scare off your event-goers. A lot of companies lose precious feedback from using boring questions or asking the wrong things. When using the right survey you’ll get all the feedback you need (both positive and negative). In this article, you’ll find event survey questions
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What is a Nested Sample? [+ Examples and Uses]
Posted at: 6/29/2023 12:30 PM
One powerful technique within market research is the use of nested sampling, a strategic approach that allows researchers to delve deeper into the intricacies of a population. By employing a nested sample design, researchers can investigate specific subgroups within a larger population, enabling them to gain valuable insights into consumer behavior, preferences, and market segments. In this blog post, we will explore the concept of nested sampling, its benefits, examples, and how it contribu
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How Much Does Ad Concept Testing Cost?
Posted at: 6/28/2023 12:30 PM
The cost of ad concept testing surveys ranges between $11,000 to $30,000 but it is dependent on various factors. For this reason, it’s difficult to provide a clear-cut answer to this common question. Think of it like this. Would you walk into a car dealership and ask, “How much does a car cost?” without needing to answer a few follow-up questions? What type of car would you like? What make, model, color, or year? And just like car shopping, there are many ways to adjust an ad concept testin
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8 Employee Engagement Trends Shaping Workplaces in 2024
Posted at: 6/27/2023 12:30 PM
Employee engagement is a critical factor for organizations striving to create a motivated and productive workforce. This blog post explores eight key employee engagement trends that are set to shape workplaces in the coming year, offering valuable insights and actionable strategies for employers seeking to foster a culture of engagement and maximize the potential of their teams. From the rise of remote work and flexible schedules to the growing emphasis on employee well-being and development
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Explaining Customer Perception Surveys [+ Example Questions]
Posted at: 6/23/2023 12:30 PM
The way a customer perceives your company is one of the most important factors in increasing retention and new business. The last thing you want is a negative image painted inside one of your customers' minds. Using a customer perception survey can identify what current and potential buyers think when they hear about your brand, products, or services. Understanding how the public perceives your organization will guide your sales and marketing efforts into a more aligned strategy. In this b
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![Blog: Explaining Key Driver Analysis [Calculation, Uses, Examples]](/media/5549/business-development-analysis-typing-on-computer-1.png)
Explaining Key Driver Analysis [Definition, Uses, & Examples]
Posted at: 6/20/2023 12:30 PM
Understanding the factors that drive consumer behavior is vital for any organization aiming to gain a competitive edge. And market research, as a powerful tool, plays a crucial role in deciphering the intricate dynamics of consumer preferences and decision-making processes. Within the realm of market research, one approach that holds immense value is key driver analysis. By delving into the underlying motivations behind consumer choices, key driver analysis unveils the crucial factors that
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9 Retail Market Research Options for Increased Sales
Posted at: 6/16/2023 10:28 PM
It’s no secret that retail is a crowded and competitive industry. Consumers are presented with a large array of options, allowing them to choose where they want to spend their money. For this reason, it is crucial brands explore retail market research options to learn about target shoppers - their preferences, habits, behaviors, relationship with competitors, and more. By surveying or speaking with consumers, your retail store (whether it be online, in-person, or hybrid) will be able to bett