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Market Research Company Blog
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How to Conduct a Telehealth Satisfaction Survey
Posted at: 9/26/2022 3:25 PM
Over the past decade, telehealth has slowly evolved into healthcare facilities across the world. However, it was not until more recently that telemedicine became more widespread. A survey by our healthcare market research firm shows that 64% of people are more likely to consider using telemedicine or digital healthcare since COVID-19 hit. For this reason, many healthcare institutions are conducting telehealth satisfaction surveys with their patients to measure how they feel about this new ag
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Surveying Gynecologists: 6 Steps of Obstetrician Market Research
Posted at: 9/23/2022 12:30 PM
Just as medicine has various specialties, so does market research. In today's post, we'll be covering how to survey gynecologists through the use of online healthcare market research. Surveying obstetricians can reveal key data that will work to improve medical treatments, products and other important factors. This allows healthcare and wellness brands to perfect their services. Keep reading to learn how to create a survey for gynecologists. Benefits of Conducting Market Research with Gy
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Website Analytics: Guide to Measuring and Improving (+ Free Checklist)
Posted at: 9/22/2022 12:30 PM
Imagine this. You launch a landing page and see that it’s generating hundreds of page views, but people are leaving the page after a few seconds. Why is that? In the same scenario, you have published a series of blog posts that are generating contact form fills but you can’t tell which post is driving the most conversions. Or, which post is providing very little traffic, and why that is? To truly understand your website users and how well it performs, you need data. And that’s why reviewing
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How to Survey Dermatologists: Key Steps to Consider
Posted at: 9/21/2022 12:30 PM
There are many reasons to conduct online surveys and healthcare market research with dermatologists. Some key reasons may be: Feedback on patient/practitioner relations Feedback on new healthcare product concepts Understanding common pain points Regardless of your objectives, conducting market research with doctors is unlike any other audience. They are short on time and therefore need higher incentives to share their feedback. Luckily, our healthcare market research company has experien
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How to Analyze the Customer Journey with Surveys
Posted at: 9/20/2022 1:48 PM
Analyzing the customer journey is hugely important because it tells businesses how shoppers interact with their brand. This is why businesses need to prioritize the customer experience as a whole. Using secondary data, we can make accurate assumptions about this essential process. For instance, here are a few stats Google collected on online shopping behaviors: 87% of consumers said knowing they got a good deal is important when deciding which brand/retailer to purchase from 85% said produ
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Organizational Strategies for Promoting Work-Life Balance
Posted at: 9/19/2022 12:30 PM
We’ll say it before and we’ll say it again: employees are the reason any company exists or succeeds. For employees to be truly satisfied with their work, an organization must have a healthy work-life balance. This is where some of our favorite organizational strategies come into play. These strategies can come in many forms, which we’ll cover further down in this post. However, while each strategy is unique, they’ll all tell you how to improve workplace culture for better long-term employmen
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How to Spot Poor Survey Respondents: Ask These Questions
Posted at: 9/15/2022 12:30 PM
Data quality is always a hot topic when it comes to online surveys. It can feel defeating when a researcher meticulously designs a survey only to find poor data quality lurking in the responses. There are 4 types of online survey respondents that scare the $&#@ out of researchers. The speeder The professional The one who doesn’t read directions The tech wiz Keep reading to learn how to spot poor quality survey responses, what causes illegitimate data, and five unique survey questions to
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Measuring Appeal and Demand for New Healthcare Product
Posted at: 9/13/2022 6:26 PM
When it comes to launching a new product in healthcare, research is everything - not only from the potential clinical side with patients but also among prescribing doctors. Therefore, if you're testing a new healthcare product concept, it is essential to collect feedback from physicians on new product offerings to understand their opinion, potential barriers to prescribing, potential demand, and other critical factors. Our healthcare market research company recently partnered with a brand to
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How to Determine Opportunity Size When Expanding into New Markets
Posted at: 9/12/2022 12:30 PM
It’s safe to assume you’ve stumbled on this blog post because your organization has been brainstorming on a new product or service idea. Perhaps you’re planning on commercializing this new concept, but are unsure if it will result in a significant ROI. The costs needed to develop new product expansions are rarely minimal. Therefore, to make smart, informed decisions you want to determine the potential opportunity size for entering a new market. To measure the appeal of a new product concept
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Supervisor Evaluation Surveys: How to Measure Management Satisfaction
Posted at: 9/9/2022 12:30 PM
Most employees, across several levels of an organization, work with a supervisory figure. Supervisors train, collaborate, and evaluate the employees working underneath them. Beyond that, they’re often the first person an employee talks to when they start the day and the person they go to for support or guidance. Needless to say, this relationship heavily influences the experience an employee has at a company. You probably have heard the saying that “people don’t leave companies, they leave m
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How to Ask Employees to Take a Staff Satisfaction Survey
Posted at: 9/7/2022 12:30 PM
So, you’ve got the plan together – you want to have your staff take an employee survey. You know the topics you want to cover, perhaps you have a third-party market research team to help you, and you’re looking forward to making your workplace better. But how do you actually get them to take it? Running an employee survey relies solely on staff feedback. No feedback = no data to help improve job satisfaction. In order for your employees to answer your questions, they need to be aware and m
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Using Surveys to Improve Student Attrition and Graduation Rates
Posted at: 9/6/2022 12:30 PM
Student attrition and graduation rates can be a major pain point for educational institutions across the U.S. Disruptions to the classroom environment from the COVID-19 pandemic, in particular, have thrown a wrench into the capacity to keep students enrolled. Many schools are left asking what they could have done differently to prevent students from leaving for another institution or dropping out of school entirely. It’s an issue that probably looks a little different for every educational i