Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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6 Unique Benefits of Ad Concept Testing with Surveys
Posted at: 12/7/2022 9:14 PM
In this competitive B2B and B2C marketing landscape, many brands make substantial investments in concept testing. Why? While there are many benefits of ad concept testing with surveys, perhaps the most influential is it's ability to deliver resounding success and increase return-on-investment. As one of the greatest market research services for advertising and marketing efforts, concept testing is a mission-critical growth method for most organizations. Below, Drive Research reviews the ben
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How to Enhance Your eBank’s User Experience
Posted at: 12/2/2022 1:02 PM
It’s no secret that technology usage has been growing and is now engrained virtually everywhere in our society. From ordering groceries online to booking travel reservations, the way Americans do business is through the internet. Using internet-only banks, or “eBanks,” is no exception! By measuring and enhancing user experience for eBanks, these growing institutions can measure how their websites can serve clients well. And that’s more important now than ever. In the following sections, w
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![Blog: Contacting Creators: Best Ways to Reach Influencers [With Templates]](/media/4795/employee-benefits-concept-2.png)
Contacting Creators: Best Ways to Reach Influencers [With Templates]
Posted at: 11/30/2022 1:30 PM
Consumers trust influencers’ recommendations more than they do branded social media content. But what is the best approach to contacting creators for collaborations? Here’s what 100+ influencers had to say. Influencer marketing has flipped traditional advertising approaches on its head. With 74% of consumers dodging brand messages, social media personalities are now being used as a vehicle to promote products and services. There is no denying the value content creators have in improving a c
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Total Rewards Survey: What It Is and How to Conduct One
Posted at: 11/29/2022 1:30 PM
When you have happy employees, business is better, your staff works harder, and your company will probably be a sought-after place to work. And at this point, we all know that creating a workplace brimming with happy staff comes from a variety of factors - but there may be no bigger drivers than a competitive salary and good benefits. This is where a total rewards survey comes in. A close cousin to employee surveys, total rewards research gathers staff feedback around work benefits. Think
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How to Survey Psychiatrists: Insights from Mental Health Professionals
Posted at: 11/28/2022 1:30 PM
Receiving medically-backed insight for mental health services and products is an essential tool for relevant brands. With 1 in 5 Americans experiencing some form of mental illness, the need for related services is ever-growing. But where does a mental wellness brand begin? Learning how to survey psychiatrists is a good starting point. By surveying mental health practitioners, brands can gather high-quality, factual data from the pros. As a result, these brands can then incorporate this infor
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How to Drive Business Innovation with Customer Data
Posted at: 11/23/2022 1:30 PM
While we all dream about identifying the next big idea. A product, service, or solution that solves people's challenges and makes us the next Steve Jobs. However, this type of innovation rarely happens in a vacuum, but instead requires a cultural and financial commitment, patience, and dedication. The most straightforward pathway to successfully leveraging innovation to drive revenue involves utilizing the voice of customer data to navigate the process. There is no need to guess where the o
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Common Types of Qualitative Research to Gather In-Depth Feedback
Posted at: 11/22/2022 1:30 PM
While both qualitative and quantitative market research methods have several unique benefits, there are some situations where one may suit a research goal more than the other. In many, there’s also a strong case for using both (AKA, “hybrid research”). However, for the research to be effective, it’s important to understand all of the options available. We’ve previously discussed common forms of quantitative research, but what about qualitative options? Below, we’ll discuss some of the most
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How to Execute a Mystery Shopping Program for a Franchise
Posted at: 11/18/2022 1:30 PM
There is a great deal of trust involved in franchising a business. Many stores, restaurants, or other retail locations operate independently from the main franchisor. In fact, recent research shows that roughly 300 businesses open franchises per year. With such a variety of locations and franchisees, how do you know if your customers are receiving a consistent, high-quality experience? One valuable way to become more informed is by executing a mystery shopping program. But wait, what is mys
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How Has Market Research Changed Over the Years?
Posted at: 11/17/2022 1:30 PM
At its core, market research is a simple concept to grasp– if you’re going to try to sell a product or service to as many people as possible, it makes sense to research the wants and needs of your customer base. Surprisingly, this wasn’t always the standard. In the past 100 years, market research has changed and revolutionized how companies use these methods to gather crucial insights. Even in the past few decades, technology has changed exponentially. As a result, common types of market re
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Surveying Neurologists: 6 Steps to Get Feedback from Neurosurgeons
Posted at: 11/16/2022 1:30 PM
In a rapidly growing field like neurology, products and devices are ever-changing. A way to perfect those products and devices is through in-depth market research with the ones who hold all the answers: the neurology specialists themselves. Surveying neurologists or neurosurgeons for product information can be tricky if it's not navigated properly. Being in such a highly specialized (and often highly stressful) field of medicine, those in neurology won't have much time to take a survey the
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2023 Grocery Shopping Trends, Statistics, and Outlook
Posted at: 11/15/2022 1:30 PM
There may be no industry that must adapt more to shopper preferences, behaviors, and attitudes than grocery stores and supermarkets. Alongside these shifting attitudes, grocers are also challenged with battling economic downfalls that result in higher food prices and shortages. It then becomes extremely important for grocery store managers and marketers to stay up-to-date on the latest grocery shopping trends. To help predict these trends for 2023, our CPG market research company recently c
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![Blog: Choosing the Best Product Label Design [With Data - Not Assumptions]](/media/4754/paper-bags-and-cup-for-coffee-on-table-outdoors.png)
Choosing the Best Product Label Design [With Data - Not Assumptions]
Posted at: 11/14/2022 5:02 PM
More than anything, customers are drawn to products with attractive packaging. Therefore, choosing the best product label design can be a direct correlation to a product’s success. Take Tropicana for example. In 2009, they were the best-selling juice brand on the market, earning more than 700 million dollars a year. That was until they invested 35 million dollars in new packaging and advertising. After introducing the new design to the market, sales dropped by 20% forcing Tropicana to return