Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Starbucks Market Research Strategy: What It Is & Why It Works
Posted at: 2/10/2023 1:30 PM
There’s no doubt that coffee is a staple in the lives of many consumers. But, despite the many options at home and in-store, our research shows that 39% of Americans enjoy Starbucks coffee over any other brand. That’s because Starbucks is another famous brand that depends on market research to understand its customers’ needs, wants, and preferences. As a result of Starbucks’ market research strategy, they have grown the brand to have nearly 16,000 locations across the United States. Keep o
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![Blog: Explaining Conjoint Analysis [With Examples]](/media/5073/three-different-colored-doors-1.png)
Explaining Choice-Based Conjoint Analysis [With Examples]
Posted at: 2/7/2023 1:30 PM
If you have ever explored advanced market research techniques, there is a good chance you have come across choice-based conjoint analysis (CBC) studies. Although it may be more involved than a simple project, a well-designed conjoint survey has the potential to generate key insights about optimizing your product or service. This post dives into what choice-based conjoint analysis is, how to conduct them, when to use them, and real-world examples. Explaining Choice-Based Conjoint Analysis
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![Blog: What is Quiet Quitting? [& How You Can Prevent It]](/media/5067/quiet-quitting.png)
What is Quiet Quitting? [& How You Can Prevent It]
Posted at: 2/6/2023 1:30 PM
Quiet quitting: you've likely heard the term, but can't entirely describe it or wrap your head around it. This popular phrase refers to employees losing the motivation to work, resulting in accomplishing the bare minimum at their jobs. So, as an employer or manager - how can you prevent it? In this post, Drive Research shares strategies companies should implement in 2023 to put passion and engagement back into the workplace. What is Quiet Quitting? In movies, we often see an exasperated
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![Blog: Choosing the Best Logo for Your Business [Based on Data]](/media/5055/man-designing-a-logo-on-a-computer-1.png)
Choosing the Best Logo for Your Business [Based on Data]
Posted at: 2/5/2023 1:30 PM
Congratulations! You have taken the leap and decided to start your own business. Now that you have the perfect name picked out, you’re set with the challenge of choosing the best logo for your brand. Or, maybe you're an established business looking to rebrand an outdated logo for a fresher look. Regardless of which scenario you find yourself in, you’re probably asking yourself some key questions. What makes a good logo design? 🎨 What are the best colors and shapes to use? 🌈 How will th
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Qualitative Recruiting in 2023: Current Trends and Challenges
Posted at: 2/4/2023 1:30 PM
Goodbye, 2022! As with most types of market research, qualitative recruiting has certainly evolved over the last few years, and 2023 will be no exception. To help brands and fellow market research recruiters prepare, this blog outlines the qualitative recruiting trends, challenges, and best practices to watch for in 2023. 2023 Qualitative Recruiting Trends #1. Research is Going Virtual This is a qualitative recruiting trend that has been taking over for years, but one that was especiall
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Online Qualitative Research: What It Is & How to Conduct It
Posted at: 2/3/2023 2:43 PM
Spend any amount of time searching online or reading about modern market research, and you are bound to see talk of online qualitative research. But what is it? Online qualitative research is just that– qualitative research that is conducted remotely or virtually. And, in 2023, it’s arguably the most popular form of qualitative research and will only get bigger. There may be some hesitation when reshaping your market research for the digital world. But ultimately, it’s important to realize
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MaxDiff Analysis: What Is It & How to Use It
Posted at: 2/3/2023 1:30 PM
MaxDiff is a form of discrete questioning in market research that asks respondents to choose between the best and worst options out of a list of attributes. It is commonly used for new product ideas, ad concept testing, packaging designs, and more. In this post, we'll discuss MaxDiff analysis in more detail – what it is, when to use it, how to analyze MaxDiff survey results, and more. What is MaxDiff? Maximum Differential (MaxDiff) analysis is used in survey research and other forms of e
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Working in Market Research: How to Make an Impact With Data
Posted at: 2/1/2023 1:30 PM
Don’t like the idea of doing the same thing every day? Then consider working in market research! If you’ve even taken a quick browse through our website, you know we provide many different services. Because the field has so much to offer, market research jobs are ideal for those who crave variety in their workday. For instance, below are just a few of the services our market research company offers: Online surveys Employee surveys Customer surveys Focus groups User experience (UX) PR
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Running a Successful Employee Survey On a Tight Budget
Posted at: 1/29/2023 1:30 PM
If you’ve never conducted an employee survey on a tight budget at your company, you may worry it’s out of the realm of possibilities. We’re here to tell you it’s not! If your employees are struggling, it’s important to know why. Is it company culture? Not enough areas for growth? Unflexible working conditions? And that’s where employee surveys come in. If employee surveys sound expensive to you, the truth is that many businesses can afford this (very necessary) expense. In fact, runn
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When Customer Surveys Fail: Reasons Why & What to Do
Posted at: 1/28/2023 1:30 PM
Are your customer satisfaction surveys evolving? Or are you stuck scratching your head wondering why earning consumer feedback is so dang difficult? Keep in mind, customer surveys are a product of the 1980s. Customer feedback was gathered using paper surveys, in-person interviews, and computer-assisted telephone interviewing (CATI). Fast forward to 2021 and customer satisfaction surveys are largely conducted online. With the rise of online and email marketing, came new trends within market r
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How to Reshape Your Market Research for the Digital World
Posted at: 1/26/2023 7:35 PM
The market research space is no easy one to explore. If you are looking to conduct a project, you are not short of options. The decision of what type of market research to conduct often starts with choosing between in-person methodologies (e.g., face-to-face) or virtual approaches. In this blog post, our market research company discusses some of the drivers of remote technologies and their benefits to help you better understand how to communicate and advocate for online techniques going forw
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Parent Surveys for Teachers: How to Do It and What to Ask
Posted at: 1/25/2023 1:30 PM
A strong and healthy relationship between parents and schools leads to positive outcomes for students. However, some parents can be hard to reach or unwilling to participate. In this instance, building those good partnerships can be tough. Although, a lack of presence and communication from families does not mean they don't care about fostering a child's education. For example, many parents battle with unflexible work schedules that make engaging with teachers during school hours very diffi