Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
-
How to Measure the Impact of a PR Crisis on Brand Perception
Posted at: 11/9/2022 1:30 PM
When a PR crisis emerges for your organization, it can prove to be a stressful time. Trying to manage communication internally and externally is challenging and will keep you working around the clock 24/7. No one wishes a public relations disaster on anyone, but things happen. One of the ways to get a read on the reaction of external audiences and the general public is through a PR crisis survey. Although it may be easier to manage how the crisis is communicated and handled internally, exte
-
Healthcare Mystery Shopping: Improving Patient Experience (PX)
Posted at: 11/8/2022 1:30 PM
As a healthcare facility, you open your doors to many new faces. Whether you are currently working for a hospital, surgical center, doctor’s office, or urgent care clinic, providing a safe and healthy patient experience (PX) is your top priority. That’s where methodologies such as patient satisfaction surveys and healthcare mystery shopping come in. Market research for medical organizations helps keep the pulse on all types of healthcare facilities. It provides high-quality data and actiona
-
Black Friday in Rochester: Where & How Much People Are Spending
Posted at: 11/7/2022 5:21 PM
The biggest holiday shopping weekend is quickly upon us. Whether it be Eastview Mall, the Waterloo Outlets, or skipping the lines and shopping online, there are many ways Rochester consumers will take part in Cyber Week 2022 (Black Friday, Small Business Saturday, Cyber Monday). Our Upstate New York market research company conducted an online survey with nearly 500 Rochester residents to learn more about their shopping habits, preferences, and attitudes surrounding Thanksgiving weekend – and
-
[OLD] Struggling to Get More Survey Responses? Use These 9 Tips
Posted at: 11/4/2022 12:30 PM
Wondering why you are not seeing many responses to your survey? This is a common challenge our online survey company hears from prospective clients. The top culprits of low response survey response rates are often related to things like... Issues with the survey writing Setting too narrow of an audience Not using a credible resource for survey respondents Not offering an incentive that motivates the respondents you are trying to reach to fully complete the survey Ultimately, it’s helpfu
-
What are Ethical Practices in Market Research?
Posted at: 11/3/2022 12:30 PM
Anywhere in business, ethics play an important role. Ethical practices are what help establish trust between parties and provide structure for dealings. The market research industry is no exception to these ethical practices. Ethical practices in market research are moral principles that guide the responsibility to conduct and analyze research without deception to ensure authenticity. At every step of a market research effort, the organization takes measures to ensure both participants and
-
How to Survey Dentists and Orthodontists
Posted at: 11/1/2022 12:30 PM
It’s safe to say that consumers will gravitate toward healthcare products that are backed by a professional in the field. This is just as true for oral care products and services–if not more so. As product growth in the dental market begins to rise, it's in the best interest of oral health brands to turn to research with those in the industry. For dental health companies that want to understand how to survey dentists for useful product feedback, they must learn how to navigate research with
-
Online Survey Testing: What to Look for Before Hitting Send
Posted at: 10/28/2022 12:30 PM
Your online survey is written, programmed, and ready to go - but before sending it into fieldwork, have you properly tested it? Just like there is a science behind survey writing, there is a method to the madness of online survey programming. Simple mistakes can impact data quality and respondent experience, which means the decisions you make based on the results will suffer as well. Take the time to thoroughly pre-test your survey - we promise you won't regret it! The steps to successfull
-
Benefits of Using a Third-Party Market Research Firm
Posted at: 10/27/2022 12:30 PM
So, you’ve made the decision–you want to dive into market research to help boost your business somehow. When it comes to conducting market research, your organization has two choices: Conduct the study through DIY market research Conduct the study using a third-party market research firm I suppose a third choice exists of not doing the market research at all, but we wouldn't recommend this. Each of the first two options provides its own unique advantages and disadvantages. As a third-par
-
Benefits of Measuring Patient Satisfaction with Surveys
Posted at: 10/26/2022 12:35 PM
If you're reading this, you probably know how important happy patients are. But how can you truly know how happy patients are and what drives their satisfaction? Patient satisfaction surveys, that's how. With up to 82% of patients prioritizing good customer service in medical practices, their voice needs to be validated more than ever. Seeing as patients are the glue of any healthcare organization, they are your customers, in a sense. That said, the difference between other industries and m
-
Alternatives to Intercept Surveys: 5 Other Market Research Options
Posted at: 10/24/2022 4:27 PM
When it comes to market research, there are more data collection methods available than you could ever imagine. It makes finding alternative solutions easier if the methodology you were originally interested in isn’t panning out. For instance, in-person exit surveys are becoming less popular. Whether it be the shift to online shopping, limited market research budgets, or the need for heightened safety and health protocols for people to speak with interviewers, it is understandable that brand
-
eCommerce User Experience Research: Improving UX for Online Shoppers
Posted at: 10/21/2022 12:30 PM
We've all gotten frustrated while trying to navigate an outdated, clunky website or app. Finally, we end up angrily exiting the page and finding another website that offers similar products or services. These shared experiences are why an eCommerce website and app user experience (UX) strategy is imperative for online businesses and stores. In fact, a recent study by Amazon Web Services shows that eCommerce businesses lose out on 35% of sales due to bad user experience. For context, this equ
-
Using a Conjoint Choice-Based Model to Determine Product Cost
Posted at: 10/19/2022 12:30 PM
Nailing the pricing of a product or service is not easy. Therefore, when businesses use market research, asking how to best price their product or service is always a common request. Feedback on pricing through market research can help a business feel more confident that they are providing an optimal price point for their customers. Unfortunately, there is no easy way to tackle price in a survey. A pricing market research project will present several sophisticated models and approaches to