Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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How to Conduct Customer Segmentation in 6 Easy Steps
Posted at: 7/20/2022 12:30 PM
Catering to your entire target market the same way isn’t the most effective. It’s a bit like giving a one-size-fits-all t-shirt to people of all shapes and sizes. At the same time, identifying the unique needs of every individual is an impossible task. It’s not like you can just send a personalized message to every potential customer (unless you have infinite time and resources). What many businesses need is something in between for targeting their audience. This is when you should conduct
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How Much Does Recruitment for Qualitative Research Cost?
Posted at: 7/19/2022 12:30 PM
Unsurprisingly, one of the most common questions our qualitative recruitment firm receives is, “How much does recruitment for qualitative research cost?” This question is not always answered with one finite cost because in all reality, market research is not a one price fits all scenario. Drive Research works with a variety of organizations to recruit their most hard-to-find target participants, cost-effectively. However, the cost of doing so differs from project to project. To appropriatel
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5 Reasons to Consider Facebook Ads for Online Surveys
Posted at: 7/18/2022 12:30 PM
Digital marketing on Facebook (particularly mobile) has grown leaps and bounds over the past few years. In fact, Facebook accounts for around 10% of the global ad revenue, set to rise even further this year by reaching $135.94 in 2022. Although platforms like Tik Tok and Instagram have shown accelerated growth over the past year or so, they still do not compete with the number of daily active users (DAUs) and monthly active users (MAUs) offered by Facebook as a whole. Advertising agencies a
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Point-of-Purchase (POP) Market Research for Grocery Stores
Posted at: 7/15/2022 12:30 PM
One of my favorite industries for market research is the grocery store. I’ve always enjoyed marketing and impulse buying, which comes with the consumer packaged goods (CPG) industry. The psychology of the shopper is never more exciting or complex than with consumers in the grocery store. When it comes to market research for grocery stores, the options are endless, from both a qualitative and quantitative perspective. You are probably well aware of the standard online survey and in-person focus
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What are the Benefits of Market Research?
Posted at: 7/14/2022 12:30 PM
What are the benefits of market research? There are plenty. Put simply, the advantages of conducting marketing research center around 3 key areas: Strategic benefits Marketing benefits Operational benefits Market research is typically used to address at least one of and sometimes all three of these outcomes. Choose to complete market research and you should expect a standing ovation from all of your colleagues. It's that good of a decision. What Types of Businesses Use Market Researc
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How to Conduct an Annual Employee Survey
Posted at: 7/12/2022 12:30 PM
With so many changes to the workforce throughout the past few years, conducting an annual employee survey is becoming increasingly important. Challenges among the current workforce stem from retention, engagement/dealing with change, and compensation. However, surveying employees will give your organization a better understanding of your unique challenges and areas for improvement. And we’re not the only ones recommending this approach to increasing employee retention. For instance, Gallup’
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How to Survey Content Creators, Bloggers, & Influencers (Oh My!)
Posted at: 7/11/2022 12:30 PM
In recent years, we’ve seen the influencer marketing space explode. It’s no longer limited to household-named celebrities but is now saturated with thousands of social media personalities with varying niches. If you’ve done research on influencer marketing before, you know that there is a lot of conflicting information regarding best practices, impacts of brand partnerships, costs, and more. Because of these differing opinions, we recommend going straight to the source and surveying content
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5 Important Steps to Reduce Employee Turnover in Staffing
Posted at: 7/8/2022 12:30 PM
Let’s admit it: this is a fear many companies are facing right now, not just staffing agencies. Each year, businesses will see roughly 18% of workplace turnover. Don’t worry, we’re not trying to stress you out–there are ways to combat this workplace issue. However, in order to reduce employee turnover in staffing, you have to know why your staff is leaving. While this isn’t the only way to boost staff retention, running employee surveys can uncover contributors to them leaving your business
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How to Write a Market Research Request for Proposal [+ Free Template]
Posted at: 7/6/2022 12:30 PM
Writing a market research request for proposal (RFP) can seem like a daunting and overwhelming task. The RFP process involves a lot of time, energy, and information gathering. This of course is all the work that comes before you've even started the massive task of reviewing the submissions and selecting a vendor. Oftentimes it takes days if not weeks to review all the submissions as a team and find the best market research company that fits your needs. But that's a little down the road for
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Why Employees Look for a New Job (And How to Prevent It)
Posted at: 7/5/2022 12:30 PM
For employers, seeing a rise in employee resignations and 2-week notices can cause nerves to flare. Unfortunately, there are many reasons why employees look for a new job–especially in today’s period of ‘The Great Resignation.’ In fact, up to 47.8 million employees quit their current jobs in 2021 (yikes), according to recent research. Of course, it’s impossible to pinpoint each and every reason employees quit their jobs. However, there are common themes that repeatedly resurface when our ma
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Want to Increase the ROI of Your Research? Publish it as Content.
Posted at: 7/1/2022 12:30 PM
Your company just published a major report. It took hours of preparation, research, analysis, writing, editing, and formatting. On the day it’s released, a few major media sources report on it—big win! And then…crickets. Your work deserves a longer life, and while major media coverage is important and exciting, what about all of the people that didn’t read that particular publication on that particular day? Big reports contain a lot of valuable first-party data, and while most people aren’t
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Using Surveys to Qualify Leads? Use These 8 Best Practices
Posted at: 6/30/2022 12:30 PM
Surveys are a window into your prospects’ and customers’ minds. A well-designed lead qualification survey can lend insight into the decision maker's thoughts and how he or she will approach a purchase. The survey can even delve into the importance of specific criteria when choosing a product or service. A lead qualification survey company can work with you as a strategic partner to gather these insights to help you drive customized sales approaches. In this blog post, our market research c