Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • market-research-help-business-more-successful

    How Market Research Can Help Your Business Be More Successful

    Awards, titles, positive reviews, and social shares are common indicators that a business is doing well. While those are great forms of recognition, here at Drive Research, we use market research to measure progress through data and fact-based evidence. Data is important when it comes to measuring a business’ progress because without it, everything is simply based on assumptions. Collecting data allows a business to not only measure progress, but make successful and powerful decisions. In this

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  • What-Consumer-Expenditure-(CEX)-Survey-market-research

    What is a Consumer Expenditure (CEX) Survey? | CEX Company

    Tired of asking what a consumer expenditure survey (CEX) is? Drive Research, a CEX company, has the answer! In the following post, Drive Research will answer: What is a consumer expenditure survey (CEX)? What are the benefits of a consumer expenditure survey (CEX)? How is a consumer expenditure survey (CEX) used? What is an example of a consumer expenditure survey (CEX)? Drive Research, a CEX survey company, outlines the definition, benefits, and examples of conducting consumer expenditu

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  • usability-testing-methods-advantages-market-research

    What is Usability Testing? | Explaining the Definition, Methods, Advantages, and Disadvantages

    Usability testing or user testing is a qualitative market research technique in which participants evaluate a website, application, product, or prototype to test its ease and likelihood of use. This process allows organizations to uncover usability issues, collect explanatory feedback from their target audiences, and measure satisfaction or dissatisfaction with the topic of research. In short, usability research is more about testing a product, website, application, or prototype than testing th

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  • tips=program-survey-market-research-video

    4 Tips to Program Your Survey | Market Research Video

    Online surveys are used in many different facets as it is a great market research methodology to answer major business challenges. Are you looking for customer feedback? Or interested in measuring employee engagement? Perhaps you are developing a new product and need to better define the market area you are entering. Regardless of the objective, online surveys are an easy and cost effective tool to drive business decisions with fact-based data to back you up. With that being said, an online sur

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  • 5-Times-Customer-Feedback-Surveys-Made-us-Laugh-market-research

    5 Times Customer Feedback Surveys Made Us Laugh

    Sending a customer feedback survey on a regular basis is never a bad idea. A customer satisfaction survey offers valuable insight into what drives customer happiness and frustrations, allowing organizations to consistently improve it’s business practices. With the help of a well-constructed customer satisfaction survey, businesses are able to segment and prioritize areas of improvement. The data in turn can support your future marketing strategies through evidence-based insights. Even without

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  • methods-increase-mail-survey-response-rate-business-tips-market-research

    4 Methods to Increase Mail Survey Response Rates

    In a world of digital mail, postal mail still prevails as a preferred form of communication. Shocking, right? Think of it this way. According to Campaign Monitor on average, 124.5 billion emails were sent everyday in 2018. It has become so easy for emails to get lost in a feed, especially if being sent from an unknown source. What does this mean for businesses? It means that a mail survey as a market research methodology is an excellent way to garner valuable customer data. While less physical

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  • approached-analyzing-open-ended-survey-response

    The Best Ways to Analyze Open-Ended Survey Responses (From Experts)

    You can always learn something interesting when you include an open-ended question in an online survey. They are most beneficial when there is any uncertainty about the answers a respondent might provide to your question. With an open-ended question, researches can give respondents a text box and let them speak their mind. It’s always great to use this method of gathering data, but how can you efficiently sort all of the replies if you have 1000s of respondents? The truth is, there is no one p

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  • focus-group-recruitment-hosting-facility-case-study

    Case Study: Focus Group Recruitment and Hosting Facility

    Our market research company in Syracuse, NY gets this question a lot, "Can Drive Research help recruit for a focus group?" We also get this question a lot, "Can I learn more about the Drive Research focus group facility?" Safe to say the answer to both questions are YES! Recently, a research company reached out to Drive Research to help recruit for a focus group project and use the our focus group facility. Learn more about this project and outcomes for this focus group study! Drive Resear

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  • market-research-tips-benchmarks-video

    Market Research Tips 4 Benchmarks to Measure in Market Research | Market Research Video

    Your company earned a 64% customer satisfaction score. Is this a good score or a bad score? How does this 64% customer satisfaction score compare to peers and competitors? How does this score compare to your industry overall? Conducting market research of any kind is critical in moving your business forward. However, what good can it do if you don’t know how to measure or compare the results? There are 4 important benchmarks to measure in market research. This includes areas such as: Yourself

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  • increase-phone-survey-response-rate-market-research

    5 Ways to Increase Phone Survey Response Rates

    When conducting phone surveys, it is important to look at the survey from the research participant’s perspective. Imagine you've just sat down for dinner and your phone rings. You answer and it's an interviewer on behalf of a phone survey company. Your initial response is to probably hang up or give a polite "No thank you, I'm not interested in taking the survey." Even if you do decide to participate in the survey by phone, you may find yourself getting asked questions that pry just a bit too d

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  • Case-Study-Airport-Uses-Intercept-Surveys-Mobility-Analytics-Create-Customer-Personas

    Case Study: Airport Uses Intercept Surveys and Mobility Analytics to Create Customer Personas

    The airport and airline industry is faced with many unique challenges when it comes to marketing their location or service. Oftentimes, consumers choose which airport to use based on convenience and proximity to where they are traveling from or traveling to. Another key factor for travelers choosing an airline is the cost of airfare in comparison to other area airports. The caveat here is the cost of airfare is not controlled by the airport. With the cost of airfare out of their control, how do

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  • cost-intercept-survey-market-research

    What is the Cost of an Intercept Survey? | Intercept Survey Company

    In recent years, businesses in North America have seen an increase in new email laws and powerful spam filters, impacting the delivery rate of emails being received by their customers and prospective clients. It is no wonder these organizations are finding it more challenging to collect important feedback regarding customer experience (CX) and drivers of satisfaction or dissatisfaction. As the reliability of email survey responses decline, there has been a resurgence of businesses using interce

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