Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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What is Usability Testing? | Explaining the Definition, Methods, Advantages, and Disadvantages
Posted at: 8/13/2019 7:22 PM
Usability testing or user testing is a qualitative market research technique in which participants evaluate a website, application, product, or prototype to test its ease and likelihood of use. This process allows organizations to uncover usability issues, collect explanatory feedback from their target audiences, and measure satisfaction or dissatisfaction with the topic of research. In short, usability research is more about testing a product, website, application, or prototype than testing th
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4 Tips to Program Your Survey | Market Research Video
Posted at: 8/12/2019 7:13 PM
Online surveys are used in many different facets as it is a great market research methodology to answer major business challenges. Are you looking for customer feedback? Or interested in measuring employee engagement? Perhaps you are developing a new product and need to better define the market area you are entering. Regardless of the objective, online surveys are an easy and cost effective tool to drive business decisions with fact-based data to back you up. With that being said, an online sur
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5 Times Customer Feedback Surveys Made Us Laugh
Posted at: 8/9/2019 6:31 PM
Sending a customer feedback survey on a regular basis is never a bad idea. A customer satisfaction survey offers valuable insight into what drives customer happiness and frustrations, allowing organizations to consistently improve it’s business practices. With the help of a well-constructed customer satisfaction survey, businesses are able to segment and prioritize areas of improvement. The data in turn can support your future marketing strategies through evidence-based insights. Even without
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4 Methods to Increase Mail Survey Response Rates
Posted at: 8/8/2019 6:12 PM
In a world of digital mail, postal mail still prevails as a preferred form of communication. Shocking, right? Think of it this way. According to Campaign Monitor on average, 124.5 billion emails were sent everyday in 2018. It has become so easy for emails to get lost in a feed, especially if being sent from an unknown source. What does this mean for businesses? It means that a mail survey as a market research methodology is an excellent way to garner valuable customer data. While less physical
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The Best Ways to Analyze Open-Ended Survey Responses (From Experts)
Posted at: 8/7/2019 5:53 PM
You can always learn something interesting when you include an open-ended question in an online survey. They are most beneficial when there is any uncertainty about the answers a respondent might provide to your question. With an open-ended question, researches can give respondents a text box and let them speak their mind. It’s always great to use this method of gathering data, but how can you efficiently sort all of the replies if you have 1000s of respondents? The truth is, there is no one p
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Case Study: Focus Group Recruitment and Hosting Facility
Posted at: 8/6/2019 2:50 PM
Our market research company in Syracuse, NY gets this question a lot, "Can Drive Research help recruit for a focus group?" We also get this question a lot, "Can I learn more about the Drive Research focus group facility?" Safe to say the answer to both questions are YES! Recently, a research company reached out to Drive Research to help recruit for a focus group project and use the our focus group facility. Learn more about this project and outcomes for this focus group study! Drive Resear
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Market Research Tips 4 Benchmarks to Measure in Market Research | Market Research Video
Posted at: 8/5/2019 2:12 PM
Your company earned a 64% customer satisfaction score. Is this a good score or a bad score? How does this 64% customer satisfaction score compare to peers and competitors? How does this score compare to your industry overall? Conducting market research of any kind is critical in moving your business forward. However, what good can it do if you don’t know how to measure or compare the results? There are 4 important benchmarks to measure in market research. This includes areas such as: Yourself
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5 Ways to Increase Phone Survey Response Rates
Posted at: 8/2/2019 1:49 PM
When conducting phone surveys, it is important to look at the survey from the research participant’s perspective. Imagine you've just sat down for dinner and your phone rings. You answer and it's an interviewer on behalf of a phone survey company. Your initial response is to probably hang up or give a polite "No thank you, I'm not interested in taking the survey." Even if you do decide to participate in the survey by phone, you may find yourself getting asked questions that pry just a bit too d
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Case Study: Airport Uses Intercept Surveys and Mobility Analytics to Create Customer Personas
Posted at: 7/31/2019 8:15 PM
The airport and airline industry is faced with many unique challenges when it comes to marketing their location or service. Oftentimes, consumers choose which airport to use based on convenience and proximity to where they are traveling from or traveling to. Another key factor for travelers choosing an airline is the cost of airfare in comparison to other area airports. The caveat here is the cost of airfare is not controlled by the airport. With the cost of airfare out of their control, how do
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What is the Cost of an Intercept Survey? | Intercept Survey Company
Posted at: 7/30/2019 8:08 PM
In recent years, businesses in North America have seen an increase in new email laws and powerful spam filters, impacting the delivery rate of emails being received by their customers and prospective clients. It is no wonder these organizations are finding it more challenging to collect important feedback regarding customer experience (CX) and drivers of satisfaction or dissatisfaction. As the reliability of email survey responses decline, there has been a resurgence of businesses using interce
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4 Benefits of Focus Groups | Market Research Video
Posted at: 7/29/2019 7:56 PM
A qualitative type of market research, focus groups involve a small group of participants (usually no more than 12) discussing their thoughts, opinions, and needs of a particular brand, product, or service. The group discussion is led by a qualified, trained moderator to keep the conversation on track and moving along. A focus group is unlike most other marketing research methodologies. It offers many benefits and value to all types of businesses. Watch as our focus group company outlines 4 key
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Do Phone Surveys Still Have a Place in Market Research? | Phone Survey Company
Posted at: 7/24/2019 4:02 PM
With an increasing number of households ditching their landline phones, are phone surveys a lost cause? Although response rates have decreased throughout recent years, phone data collection has proven to still have a worthwhile place in market research. Phone surveys are useful when it comes to targeting specific, hard-to-reach audiences, allow for a more personalized survey experience, and produce high-quality responses. In this blog post, our phone survey company will dive deeper into the ben