Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Case Study: Adult Learners Recruited to Participate in a Mobile Ethnography Study
Posted at: 9/24/2019 7:22 PM
Mobile technology, such as smartphones and tablets, have evolved rapidly over the past decade. This has not only allowed consumers access to on-the-go communication, but has come to be more of an expectation for many people. In market research, it’s important to make the experience most conducive and easy for the respondent or participant. This assures a participant is very comfortable and willing to provide their honest feedback, which in turn translates to high-quality data clients can rely o
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Why Every Successful Company Uses Employee Surveys
Posted at: 9/20/2019 6:59 PM
The employee survey process is really simple. In fact, the whole process can be completed in as quickly as 2 to 3 weeks with the assistance of a market research company and if the organization is able to move quickly. Steps include holding a kickoff meeting with leaders, designing the employee survey, sending a pre-notification email about the survey to employees, sending the survey to employees, analyzing the results, and debriefing on the results. Here's more on the employee survey process.
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4 Tips for Creating the Ultimate Participant Experience in Market Research
Posted at: 9/19/2019 6:46 PM
Working in market research, it is always important to remember that participants are not emotionless robots. And no, we don't count survey-taking bots that just want to hack the system and collect the rewards. Our market research company designs these projects and studies for our clients but, it is important to remember the participants are the ones actually completing the studies. With that in mind, those conducting market research need to consider the participant experience as much as anythi
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Consider This Before Choosing a Market Research Company | Market Research Video
Posted at: 9/18/2019 6:35 PM
Just as there are countless methodologies to choose from in market research, the same can be said of marketing research companies. First, Drive Research would like to offer a slow clap for making the best and most important decision so far – choosing to conduct market research in the first place 👏…👏…👏. The tough choices are however just beginning. Who is the audience you are researching? What type of methodology or study is best fit for meeting your objectives? What should you look for in a
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Comparing the Advantages and Disadvantages of Qualitative Research Methods
Posted at: 9/17/2019 5:54 PM
When it comes to qualitative market research, there are a variety of methods Drive Research uses to collect data. No two research methods are created equal, which is why we heavily consider the pros and cons of each market research method with every unique project. At Drive Research, there is no such thing as a “one size fits all” market research study. Each project is handcrafted by our qualitative and quantitative research team to best fit specific needs and accomplish the goals of our client
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Customer Survey for a Bank | Email and Phone Banking Survey
Posted at: 9/16/2019 3:55 PM
Drive Research recently conducted a customer survey for a bank via email and phone in cooperation with the agency of record for the financial institution. A feedback survey is an excellent Voice of Customer (VoC) tool to acquire measurements of satisfaction, drivers to loyalty, and how a bank can simply better serve its audience. Drive Research recently conducted a customer survey for a bank via email and phone. Learn more about the objectives, approach, and results from this study. Objec
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The Truth About Employee Satisfaction Surveys (& Why They Don’t Work)
Posted at: 9/13/2019 8:41 PM
Why don't employee satisfaction surveys work? They DO, if administered through a third party employee survey company. They DON'T, if administered in-house through a company's human resources department or upper management. There are many best practices when it comes to market research, particularly with employee satisfaction surveys. A few red flags that come to mind with employee satisfaction surveys include employers who are too afraid to collect feedback so they never ask, employers who thi
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3 Main Benefits of Non-Member Community Surveys for Credit Unions
Posted at: 9/12/2019 8:30 PM
Non-member community surveys for banks and credit unions are able to reach an entirely new audience and network of people. Just like there are major advantages of conducting regular customer satisfaction surveys with customers of your bank, the same can be said of collecting feedback from those who are currently banking elsewhere. The three main benefits of surveying non-members and what our bank and credit union market research company will talk about it greater detail in this blog post are:
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What Are Memory Reconstruction Interviews? | Explaining the Benefits and Process
Posted at: 9/11/2019 7:45 PM
Focus groups are a well-known qualitative market research methodology for taking a deep-dive into participant's attitudes and perceptions. But did you know there is an even deeper level of research in the toolbox? This underused but powerful methodology is known as memory reconstruction interviews. More than likely a specialty of a market research company, memory reconstruction interviews are a form of qualitative research that channel emotions and reasoning with regard to a participant's past
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Case Study: Cold Product Manufacturer Uses Qualitative Recruitment Firm for Online Focus Groups
Posted at: 9/6/2019 6:16 PM
Market research projects come in all shapes and sizes. While one organization may be looking for a multi-dimensional qualitative and quantitative study with many moving parts, another may only utilize a market research firm for qualitative recruitment. For example, Our qualitative recruitment firm receives this question a lot. “Does Drive Research offer qualitative recruitment services, even if my organization will not be using your focus group facility?” Of course we do! While we love utiliz
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4 Reasons Why Your Website Needs an Intercept Survey | Website Survey Company
Posted at: 9/5/2019 6:12 PM
Collecting data from current and potential customers may be easier than you think. That is, if you have the right tools! First up, what is a website intercept survey? Website intercept data is collected through online surveys. Survey questions can be tailored for any industry or type of customer and general user. Website intercept surveys can be short and include as few as 3 questions. Or, website intercept surveys can cover multiple objectives and include up to 20 questions. There are severa
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3 Tips for Product Development Research | Market Research Video
Posted at: 9/4/2019 5:56 PM
Whether you are an organization looking to introduce a new concept to the market or a tenured business needing to improve upon an already existing product, product development research is the first step to a successful launch. Many organizations rely on this type of market research to gain a competitive edge within their industry through informed decisions based on market opportunity and customer insights. While concept testing is necessary, it is even more so important to make sure your time a