Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
-
The What, How, and Why of Research-Based Content?
Posted at: 1/11/2019 9:58 PM
When one thinks of market research, they most likely think about more traditional market research projects. This might involve studies to: Examine customer satisfaction (CSAT) Explore KPIs such as awareness, image, and perception Discover the "why" behind specific customer behavior Understand new product development Market research was always thought of as anonymous, confidential, and proprietary. "Don't share the results." "Make sure the data says in-house." In the past, these were comm
-
Case Study: At-Home Product Testing Market Research Study
Posted at: 1/10/2019 9:51 PM
Drive Research recently completed a national at-home product testing project with an international brand looking to launch in the U.S. At-home usage tests or in-home usage tests (IHUTs) is a process in which participants are recruited for a study and shipped a product free of charge. The participant uses the product and typically reports feedback on their usage through a follow-up survey, phone call, or at-home interview. Learn more about a recent study completed by our team for a leak detectio
-
In-Home Interviews in Market Research
Posted at: 1/9/2019 9:46 PM
So many methodologies to choose from in market research. Each offer their own unique pros and cons. Quantitative or qualitative? Phone surveys or focus groups? Work with a market research advisor to understand which approach is best suited for your objectives. If you have a product or service that consumers use in-home, you should consider in-home interviews. No methodology will provide you more real-use context and feedback than interviewing consumers in their natural setting. Want to learn
-
Posted at: 1/8/2019 9:40 PM
Most would agree market research is an essential pre-cursor of strong business strategy. It provides better data for better decisions to improve strategy. It's hard to argue with the value of market research if you choose the right objectives and the right approach. The insights and recommendations derived from a survey offer tremendous ROI. However, a common concern about market research or just marketing in general is the expense. "It's too costly." "I can't afford market research." "I wan
-
4 Reasons Why You Should Consider a Market Research Partner
Posted at: 1/7/2019 9:32 PM
We are living in the age of consumer convenience. Shipping is as fast as the blink of an eye. Purchases can be made online with a single click. Customer support is available around the clock. Businesses are catering to the demands of consumers like never before. Now we are seeing businesses that want to experience this new standard of service for themselves, and who can blame them? In the market research industry, these emerging client needs can be met through a partnership between the client a
-
3 Ways to Use Surveys to Improve the ROI of Marketing
Posted at: 1/4/2019 9:06 PM
Surveys are an excellent way to help a business understand return on investment (ROI). Whether it is marketing, advertising, or even market research, the value lies with the return. Organizations certainly have a budget but if the ROI is 2X or 3X advertising spend, spend can often increase. However, it's tricky to truly understand the ROI of all of your marketing efforts. Nowadays with digital marketing it's fairly easy to track impressions and clicks. Tying back this data through Google Analyt
-
How to Run a Member Survey at Your Credit Union
Posted at: 1/3/2019 8:58 PM
An organized process for a member survey encourages organized outcomes and organized action items. Although a member survey might seem like an easy initiative to launch, it is too easy to fall in any number of traps along the way if you are designing the program in-house. These potential traps include biasing the questions asked to members, wording questions incorrectly, not asking the right questions, asking questions where nothing can be done with the data, asking too many questions, and many
-
Looking for a Focus Group Facility in Buffalo? Consider Syracuse. Here's Why.
Posted at: 1/2/2019 8:50 PM
Options exist. If you are looking to host a focus group in Buffalo or Western New York, you may want to think about broadening your scope to include Syracuse. Located only 2 hours from Buffalo, Syracuse offers several advantages over the options you may find in Western New York. We highlight 3 of these features below you should consider when weighing your decision. This includes (1) very similar demographics to Buffalo residents, (2) a central location in Upstate New York, and (3) the ease of a
-
Best Market Research Companies | 13 Traits to Look For
Posted at: 12/28/2018 8:47 PM
Not all market research companies are created equal. Searching for a quality vendor can be an overwhelming process for you as you try to balance budget with expertise. Outside of just market research, we are all looking for a vendor we can trust, who does quality work, and is affordable. Without having any prior experience with a market research company, this can become a difficult proposition. Here are 13 traits the best market research companies exemplify. Some of these traits are likely ass
-
4 Ways to Make Your Qualitative Report Grab Attention of Readers
Posted at: 12/27/2018 4:31 PM
In market research, visualization of qualitative findings is a bit trickier than quantitative findings. With a quantitative market research methodology such as an online survey, you know from the start that you can share charts and tables to display the data. Much of this process can be automated, as well. With qualitative methodologies like focus groups and in-depth interviews, the resulting data often consists of transcripts, moderator notes, and activity sheets. Presenting these ideas typica
-
Should You Use Customer Feedback Surveys? | 4 Things to Consider
Posted at: 12/26/2018 8:39 PM
Customer feedback surveys. It is something a lot of companies swear by and cannot do without. Those who do not do it typically want to do it but just have not had the time, budget, or expertise to apply it. Customer feedback surveys come in many shapes in sizes. The important part is instituting something to collect and review comments from your customers. Here are some examples of forms of customer feedback surveys: Comment cards at your retail store or restaurant Email surveys sent after th
-
Market Research for Manufacturers | How the Survey Process Works?
Posted at: 12/21/2018 8:31 PM
If you are thinking about running a market research project for your manufacturing company, make sure you do it right. Rather than just quickly throwing together a survey make sure you and your team have thought through the objectives and what you want to get from the market research efforts. Ask yourself these 3 questions: What do you want to learn from the market research? What are your expectations of the market research? How would you like to use the results to guide next steps? Once yo