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Market Research Company Blog
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10 Weird Stats About The Syracuse DMA
Posted at: 12/14/2018 6:48 PM
As a Syracuse resident for over 3 years, I become more curious about the history and makeup of the area with every passing day. Recently, I did a little research of my own to get a deeper understanding of the place I call home, and the results were rather surprising. Using a tool called Demographics Now by eSite Analytics at Drive Research, I discovered a variety of secondary data for the Syracuse Designated Market Area, or DMA. DMAs are often used to define areas for media and advertising purc
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Case Study: In-Home Usage Test of Diapers in the U.S.
Posted at: 12/13/2018 6:43 PM
Drive Research recently completed a qualitative in-home usage test (IHUT) for a popular brand of international diapers. The brand was looking to gather more feedback on the U.S. market to understand potential success and barriers to launch in the new market. This case study highlights the objectives, process, and outcomes of the market research. As a final deliverable, our product testing company prepared an executive summary with recommendations on next steps for the market launch. This also i
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Case Study: Community Survey for Healthcare Provider
Posted at: 12/12/2018 6:35 PM
If you are a healthcare organization trying to assess your awareness and image among the community, one thing is certain: you cannot do it alone. If you personally sponsor a survey and market it to the community your results will not be representative or truthful. Involving a third-party who can separate your brand from the study to make the entire process blinded is crucial. Research shows respondents are more likely to be upfront and honest about a topic or a brand through an independent surv
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5 Helpful Tips for a Focus Group Moderator
Posted at: 12/11/2018 4:46 PM
Focus groups are a common market research data collection methodology. A focus group consists of a collection of people with shared demographics or behaviors being brought together, physically or virtually, to participate in a guided discussion. Focus groups can be used to learn about a specific product or service (already present in the marketplace or prior to launch). Focus groups can also be used to gauge brand identity, or provide ongoing feedback of a product, service, marketing campaign,
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Case Study: Health Insurance Member Market Research
Posted at: 12/10/2018 4:38 PM
Recently, Drive Research completed a qualitative market research study with a healthcare insurance company. The study consisted of focus groups and in-depth interviews (IDIs) with members of the healthcare insurance company who sponsored the research. Wondering how recruiting for focus groups and IDIs work? Wondering how market research projects with the healthcare industry work? Below is an overview of the objectives, approach, and outcomes of this market research project. We give you the ste
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Market Research for Beginners | Where to Get Started?
Posted at: 12/7/2018 4:33 PM
Market research involves gathering information about needs, wants, preferences, and opinions. Market research is essential to the success of a company, organization, product, or brand, and it can be used to develop knowledge about a multitude of topics. Through market research, you can quickly become an expert on almost any topic through primary or secondary efforts. Market research can be used to better understand your customers’ preferences and needs, discover consumer buying habits, gauge br
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Best Cities for Focus Groups | 5 Factors to Consider
Posted at: 12/6/2018 4:25 PM
Determining the best place to host a focus group is no easy task. If you are in charge of making the decision or making recommendations for your team, you'll likely be overwhelmed by the number of cities and choices within each city which offer a facility. Choices. Choices. We are here to help. If you are looking for the best cities for focus groups, this post will help to guide you to making the right decision. I will give you some factors to consider when making your choice and why each of
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Case Study: Digital Advisor and Robo Advisor Consumer Survey
Posted at: 12/5/2018 4:18 PM
Drive Research recently completed an online survey with a regional bank to understand the usage and appeal of digital and robo advisors in the financial services industry. This is a new concept in the field in which a customer uses an app to help personalize and design an investment portfolio. The concept focuses on ease of set up and ease of use as a trade-off to more traditional investment services. What is a robo advisor? Learn more. Digital advisors and robo advisors are a new concept in t
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Case Study: NYC Construction Worker Survey for Attorney Selection Process
Posted at: 12/4/2018 4:07 PM
With over eight and a half million residents, New York City is one of the best locations for conducting market research in the country. Drive Research is well-equipped to target respondents here for almost all methodologies. Recently, we completed a study with a leading Staten Island media agency to gather the opinions of construction workers in New York City. The main goal of this research initiative was to build an understanding of how construction workers seek legal help if they become inju
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How to Create a Market Research Dashboard?
Posted at: 12/3/2018 4:01 PM
Dashboards are trending in market research. Market research dashboards provide a simplified summary of data. The goal of a market research dashboard is to present important data that is easy for the reader to understand. There are several tools available to create a market research dashboard. Common tools are PowerPoint, graphic design applications (i.e., InDesign, Canva, etc.), and services provided by survey software companies. Depending on the type of study and needs of the client, differe
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3 Signs You Are Not Recruiting for Focus Groups Correctly
Posted at: 11/30/2018 9:31 PM
When it comes to recruiting for focus groups, there is the easy way, and the right way. Working in the market research industry for about 15 years, it becomes easier to point out the difference. Yet, organizations far too frequently opt for the easy and inexpensive route. Focus groups are one of the most common methodologies in market research. Because of this, many organizations opt to try to run their own focus groups internally. The groups are often developed on a whim among professionals wi
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Choosing a Focus Group Facility | Syracuse, NY
Posted at: 11/28/2018 9:17 PM
Choosing the right focus group facility is no easy task. It takes a lot of research and information gathering to make sure your organization has made the right choice. Considering how important your qualitative and focus group project is, you want to make sure you make a smart and educated choice of your focus group facility. Although there are many factors which influence the choice of a focus group facility, I will cover 3 of the most basic and core criteria to consider. All 3 of these facto