Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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3 Signs You Are Not Recruiting for Focus Groups Correctly
Posted at: 11/30/2018 9:31 PM
When it comes to recruiting for focus groups, there is the easy way, and the right way. Working in the market research industry for about 15 years, it becomes easier to point out the difference. Yet, organizations far too frequently opt for the easy and inexpensive route. Focus groups are one of the most common methodologies in market research. Because of this, many organizations opt to try to run their own focus groups internally. The groups are often developed on a whim among professionals wi
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Choosing a Focus Group Facility | Syracuse, NY
Posted at: 11/28/2018 9:17 PM
Choosing the right focus group facility is no easy task. It takes a lot of research and information gathering to make sure your organization has made the right choice. Considering how important your qualitative and focus group project is, you want to make sure you make a smart and educated choice of your focus group facility. Although there are many factors which influence the choice of a focus group facility, I will cover 3 of the most basic and core criteria to consider. All 3 of these facto
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5 Best Practices for Market Research Borrowed from Psychology
Posted at: 11/26/2018 9:05 PM
Principles of psychology are intertwined throughout market research. Many decisions are based on an individual’s anticipated thought process or behavior. Psychology fundamentals are used to interpret market research results. Psychology also influences the underlying processes of market research. I recently read the Quirk’s article, “Psychology’s reminder to MR: Part 2: 5 best practices” and it provided me with some great points on how important it is to keep market research in check with scient
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4 Factors Which Should Influence the Decision of Your Market Research Firm
Posted at: 11/21/2018 9:00 PM
Market research is instrumental to the success of a business or organization. It is possible for a business or organization to conduct their own market research projects (do-it-yourself or DIY) and I have previously written about low-budget market research options, but in order to maximize the benefits of a market research project, a professional market research company must be hired. According to Quirk’s directory of market research companies in the United States, there are almost 3,500 compan
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Customer Insights Analysis: A Service to Help Profile Your Customer Database
Posted at: 11/20/2018 8:54 PM
If you have a customer database or CRM tool, you are likely sitting on a wealth of information which can be used to generate customer insights, customer profiles, and customer segments. It's probably one of those things you and your organization has always wanted to dig into but it likely sits on the back burner due to a lack of time to give it the proper attention. Our partnership with a local agency with a national reach gives us the ability to gather an incredible amount of behavioral and de
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7 Steps to Measure Awareness and Brand Equity | Survey Company
Posted at: 11/19/2018 8:51 PM
One of the most common uses of market research is trying to better understand branding. Studies are conducted throughout the year for some of the world's largest brands and throughout the Fortune 50 list of companies. These brands continually measure awareness, identity, sentiment, and perceptions among their customers and the general public. The only way to assess this is through market research. Without market research or analytics there would be no way to measure these key performance indic
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What Makes a Bad Survey? | Market Research Survey Tips
Posted at: 11/16/2018 8:37 PM
Wondering how to spot an awful survey? As a leading market research company, we have spotted our fair share of surveys written by non-pros with a variety of issues. In fact, the twitter account @MRXShame is dedicated to spotting bad surveys with major, sometimes hilarious, errors. Reading through these tweets are definitely worth your time and will give you a laugh. Below is an overview of factors that could lead to a bad survey. Learn what makes a survey truly awful. Be Mobile Friendly
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3 Reasons Market Research is Important for Business
Posted at: 11/15/2018 8:04 PM
According to the U.S. Small Business Administration there are over 32.5 million businesses in the United States and that number is only representing businesses that have less than 100 employees. The number 30 million does not even reflect larger corporations such as Walmart, Apple, Exxon, CVS, AT&T, General Mills, or General Motors. What does that number really mean for a business? It means any business that offers a product or service has competition. Any business is not the one and only optio
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Survey Company NY | 6 Tips When Programming a Survey
Posted at: 11/14/2018 7:59 PM
It can be easy to forget about the programming stage of an online survey. This work is largely done in the background with little external input outside the programmer. The lack of spotlight on the programming, however, does not make the process any less crucial to a successful survey effort. Lack of focus at this stage can lead to a dysfunctional survey, faulty data, and negative brand representation. From my experience with programming online surveys, I've developed a list of six helpful tip
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NY Market Research Firm Offers 4 Tips to Create a Mobile Friendly Survey
Posted at: 11/13/2018 7:55 PM
Surveys are a common method for conducting market research. With 3.7 billion people using a mobile device, mobile-friendly surveys are crucial to optimize the value of data gathered. There are obvious differences between a mobile device and a computer device. Studies have shown people in today’s society are never far from their mobile device and favor using mobile devices for surveys over other methods of survey distribution. Due to these facts it is essential that surveys are designed to for mo
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How to Increase the ROI of Voice of Customer (VoC) Research
Posted at: 11/12/2018 7:51 PM
Voice of Customer (VoC) research is an important trend in the market research industry. I recently attended a webinar titled, "How to Maximize ROI From Your VoC Program". The webinar discussed several different tips and strategies on how to increase the value of VoC research. The post below summarizes key tips from the webinar. Wondering what VoC research is? VoC research consists of gathering feedback from customers through market research. The methodology for VoC research can vary but typic
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5 Simple Ways to Maximize Your Response Rate for a Survey
Posted at: 11/9/2018 7:46 PM
Market research enables a company or organization to gather data information about their ideal consumers’ needs, preferences, and opinions. A common tool used in market research is a survey. Surveys are extremely useful tools and can identify several aspects of a target market. Surveys have many benefits. They are relatively inexpensive compared to focus groups or in-depth interviews (IDIs). Surveys are also versatile, and can be distributed in many ways, online, email, social media, or paper.