Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Home Energy and Utilities Focus Groups | Case Study
Posted at: 2/27/2019 7:45 PM
It has been a busy month at the Drive Research focus group facility in Syracuse, NY. Clients have traveled in from Texas, California, New York, and the U.K. to utilize the focus group facility for their qualitative market research. All of these rentals were paired with a qualitative recruit where Drive Research was charged with recruiting specific individuals to participate in the market research study. Learn more about one of the most recent projects here. Drive Research recently completed ho
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Qualitative Recruiting and Focus Group Rental | CPG Case Study
Posted at: 2/26/2019 7:41 PM
Drive Research works with companies and organizations across the world to recruit and host focus groups in Syracuse, NY. With our brand new focus group facility being added for 2019, we have already hosted a number of focus groups on-site spanning from grocery and consumer packaged goods (CPG) to home energy and utilities. In this case study, we provide an overview of a recent project completed for a meatless substitute product at our facility. Learn more about the overview for the project, our
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Home Equity and Mortgage Experience Survey | Case Study
Posted at: 2/25/2019 7:37 PM
Drive Research recently completed an online survey with a regional multi-state bank to understand the home equity and mortgage experiences of customers. Decision-making of homeowners around lending, including preferences and concerns, was a main focus in the study. Also addressed was the comfort level with emerging lending technology solutions available to customers. Learn more about the objectives, market research approach, and outcomes were for this project in this case study overview. This
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4 Key Points About Retail Ethnography
Posted at: 2/22/2019 7:29 PM
Ethnography is a form of market research where observers watch consumers interact with products in a natural setting. One of the more common locations for ethnography research is in a retail setting. Ethnography is made easy in this setting typically because stores already have cameras and observational tools as part of their data analytics and loss prevention software programs. Thinking about using retail ethnography to help you understand your shopper experience at your store? The observati
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What to Look for in a Focus Group Facility? | Syracuse NY
Posted at: 2/18/2019 7:10 PM
Conducting a focus group study can provide insightful marketing research. Brands take the information obtained from the study to improve products or services as well as the overall customer experience (CX). Keep reading to learn about key factors to consider when choosing a focus group facility. Not all focus group facilities are created equal. Searching for the right facility for your qualitative market research? Consider these factors. Factor 1: Recruiting Capabilities The most importa
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What is a Brand Positioning Study in Market Research?
Posted at: 2/15/2019 7:02 PM
Wondering how to position a brand for success? Brand positioning research assesses several useful metrics such as brand awareness, perception, word associations, and more. Using data to fuel next steps with brand positioning strategy is powerful. Rather than making assumptions or continuing to do what has worked in the past, research allows marketing and advertising teams to better understand their market of interest. A brand positioning study is similar to an image and awareness (I&A) or bran
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How to Conduct Alumni Focus Groups | Higher Ed Market Research
Posted at: 2/13/2019 6:50 PM
Higher education institutions often come to Drive Research to assist with alumni market research. The studies typically involve further understanding and insights from the alumni CRM database colleges and universities have. If any type of CRM database analysis was done as a first step, it most likely segments the alumni affinity groups into different buckets. This segmentation analysis can provide incredibly helpful to a higher ed institution as they look to understand their database. The objec
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5 Tips to Recruit Participants for Qualitative Market Research
Posted at: 2/12/2019 6:39 PM
Recruiting participants for qualitative market research is no easy task. If your organization has never embarked on this before, it may make a lot of sense to reach out for some advice or a quote for the job from a qualitative recruiting company. There are several factors your organization will need to excel at in order to make the recruitment project successfully. In this post, I discuss 5 tips to assist with your qualitative market research recruiting. They are aimed to make the process effec
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Market Research Checklists | Online Survey Programming, Data Cleaning, and Reporting
Posted at: 2/11/2019 6:33 PM
Organization is one of my strengths and I LOVE to check tasks off my to-do list. This is why I wanted to share several market research checklists! Market research checklists may be helpful to current professionals, those entering a career in market research, and those who want to learn more about the market research process. The following checklists can be used to review online survey programming, clean data gathered through fieldwork, and proof a market research report. Each of these checklis
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Case Study: Market Research to Re-brand an AEC Company
Posted at: 2/6/2019 6:23 PM
Drive Research recently completed a rebranding study for a local architecture, engineering, and construction company in partnership with an advertising agency. The market research was used as a foundational piece for next steps with the branding, marketing, and messaging. This market research blog post highlights the objective, process, and outcomes of the project. Drive Research works with a number of architecture, engineering, and construction (AEC) firms in Central New York (CNY). Learn more
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Stop Excluding Market Research Professionals | Do My Opinions Matter?
Posted at: 2/5/2019 6:17 PM
I recently had the absolute JOY of participating in my first in-depth interview (IDI) with one of my favorite skincare brands. While I have conducted countless IDIs, this was my first time being the participant instead of the moderator. Being part of a market research team means I usually disqualify from participating in any type of market research. This includes surveys, focus groups, in-depth interviews, mystery shopping, etc. So I was left wondering, why don't all brands value my opinion? T
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Case Study: Brand Equity Survey for Personal Injury Law Firm
Posted at: 2/4/2019 6:10 PM
In the ultra-competitive space that is personal injury law, marketing and market research are invaluable tools. Drive Research has worked on multiple market research studies with law firms and attorneys, including one most recently with a local personal injury attorney. The main goal of this research effort was to expose weaknesses in brand perception and identify opportunities in the market. A summary of the results were delivered to the client in a presentation deck along with visualizations