Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Tips to Practice Ethical Market Research | Market Research Company NY
Posted at: 3/20/2019 3:29 PM
Ethics are constantly evolving, especially in the world of market research. Information and data are powerful. When organizations have access to this type of information it also has a responsibility to make sure it is protected and used ethically. Researchers have many specific responsibilities when it comes to conducting market research. Learn more about tips to practice ethical research below from our market research company in NY. Use these tips to practice ethical market research. Tip
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Do-It-Yourself Market Research Tools | 4 Mistakes Made
Posted at: 3/19/2019 3:23 PM
I'll admit, market research may look simple to someone who has never done it before. Ask a few questions, get some answers, and unlock game-changing insights. This belief is probably why we see many people turn to do-it-yourself (DIY) market research tools online or through software. As someone who eats, sleeps, and breathes market research each day, I can't in good conscious say it will be easy to complete it on your own. That said, I have a few suggestions on how to best go about your own mar
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What is Syndicated Research? | Key Benefits from Our NY Market Research Firm
Posted at: 3/18/2019 3:19 PM
Maintaining a competitive edge is a difficult task for many brands. It requires staying informed of the latest industry trends, which, of course, can be time-consuming and costly. A solution to sustaining a competitive edge can be found through syndicated research, which gives you the ability to measure the effectiveness of your brand, tap into valuable insights and intelligence, as well as create revenue-generating tactics. Syndicated research is much different than custom market research. L
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Top 10 Findings from the Central New York St. Patrick’s Day Parade Survey
Posted at: 3/15/2019 3:01 PM
St. Patrick’s Day is coming up, and we’re excited to have something to celebrate in the midst of another Central New York winter. What will the annual parade look like for Central New Yorkers this year? We have some data that will help paint a picture.s Drive Research, a Syracuse-based market research company, just wrapped up its second annual CNY St. Patrick’s Day Parade survey which asked questions to area residents about their thoughts and typical activities surrounding the annual parade. Th
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Tips for Requesting a Market Research Proposal, Quote, or Estimate | 5 Tips
Posted at: 3/13/2019 2:16 PM
If your organization is considering requesting a market research proposal, quote, or estimate, we suggest you review these 5 tips. As a market research company in New York, we know a thing or two about what to look for when requesting this information. Briefly, here are the factor(s) you should be considering when requesting a market research proposal, quote, or estimate: Responsiveness Excitement and interest Background and experience Bringing something new to the table Cost options Cons
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Central Location Test (CLT) in Market Research
Posted at: 3/7/2019 3:02 PM
A central location test (CLT) is often performed for quantitative research purposes. Unlike a home-use test where testing takes place in the participants' homes, CLTs take place in a controlled environment. CLTs, commonly referred to as hall tests, have a number of advantages, including the ability to interact in-person with the participants. Central Location Tests (CLTs) are a great way to create a controlled environment for your market research. This is often essential for taste testing and s
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2 Sure Fire Ways to Ensure 100% Turnout for Focus Groups
Posted at: 3/5/2019 8:43 PM
In this post, I discuss some basic tips to help with recruiting for focus groups. The ultimate goal with every focus group recruit is to achieve 100% participation or a perfect show rate. What is a focus group? A focus group is a collection of diverse or similar people assembled to give feedback and opinions on specific products or services. It is a market research strategy that is conducted by a moderator to discuss qualitative data of a person's beliefs and preferences. These groups cons
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How To Do Market Research | Cost Saving Tips for All Business Types
Posted at: 3/4/2019 8:39 PM
After a quick google search on, "market research how to" I skimmed through a bunch of lengthy posts about the ins and outs of multi-faceted market research projects. Safe to say, there were major red flags in these posts. Most of these posts focused on image and awareness studies in particular. The posts talked about the difference between primary and secondary research, how to define a target audience, how to create customer/buyer personas, writing survey questions, and more. Honestly, it got
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Attitude, Awareness, and Usage Survey (AAU) | Market Research 101
Posted at: 3/1/2019 8:30 PM
Market research is never short on acronyms. If you are planning on conducting a quantitative survey you will have plenty of options. These include acronyms like customer satisfaction surveys or CSAT. Or image and awareness studies or an I&A survey. This article discusses the basics of an attitude, awareness, and usage survey (AAU) in market research. I will cover the definition, a process overview, and some of the benefits your organization would receive from running an AAU survey. Whether you
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What Makes a Focus Group Project Successful? | 5 Focus Group Recruiting Tips
Posted at: 2/28/2019 7:52 PM
Successfully recruiting for a focus group is the first step to executing a great project. A lot of effort goes into a successful focus group recruit. Some of these tasks are done behind the scenes by a focus group facility. Below is a list of 7 focus group recruiting tips to understand how to make a focus group project successful! Here's what you'll look like after a successful focus group project! Tip #1: Clearly define the screening criteria First things first, a focus group facility w
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Home Energy and Utilities Focus Groups | Case Study
Posted at: 2/27/2019 7:45 PM
It has been a busy month at the Drive Research focus group facility in Syracuse, NY. Clients have traveled in from Texas, California, New York, and the U.K. to utilize the focus group facility for their qualitative market research. All of these rentals were paired with a qualitative recruit where Drive Research was charged with recruiting specific individuals to participate in the market research study. Learn more about one of the most recent projects here. Drive Research recently completed ho
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Qualitative Recruiting and Focus Group Rental | CPG Case Study
Posted at: 2/26/2019 7:41 PM
Drive Research works with companies and organizations across the world to recruit and host focus groups in Syracuse, NY. With our brand new focus group facility being added for 2019, we have already hosted a number of focus groups on-site spanning from grocery and consumer packaged goods (CPG) to home energy and utilities. In this case study, we provide an overview of a recent project completed for a meatless substitute product at our facility. Learn more about the overview for the project, our