Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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How to Test the Credibility of Market Research Data
Posted at: 5/6/2019 3:36 PM
What value does market research bring to an organization if the data collected is not credible? Market research is conducted to provide valuable and action driven insights to move business and marketing strategies forward. How can you test the credibility of market research data? Here are a few tips to start: Tip #1: Identity the sponsor of the study Tip #2: Learn the background and methodology of the study Tip #3: Assess the questions asked in the study Tip #4: Ask questions about the data
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Improve Your Market Research Insights Reports
Posted at: 5/3/2019 3:25 PM
If you do anything the same way for long enough, it eventually becomes stale. If you've ever worked with market insights reports, you know this to be especially true. Research insights reports often fall into the trap of showing endless tables and charts in the same format, likely because this is how it's always been done. As a result, readers become disengaged and miss important data points. How can you kick your market insights report up a notch? Constantly evolve your work. Funny enough, ou
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What is a Dine-along? | Restaurant Market Research
Posted at: 5/1/2019 3:06 PM
A dine-along is a type of restaurant or foodservice market research where a consumer is recruited to eat at a restaurant, whether it be high end or casual, and answer various questions about their dining experience. Much like a shop-along, dine-alongs are a great market research methodology for collecting in the moment, real-time feedback. With more than 1 million restaurant locations in the United States, the restaurant market can be a challenging industry to succeed in. By conducting regular
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Why B2B Research is Different | B2B Market Research Company
Posted at: 4/30/2019 2:58 PM
Wondering how B2B market research is different from B2C market research? Let's first go back to basics and start with their definitions. B2B stands for business-to-business and B2C stands for business-to-consumer. There are several intricacies when reaching out to either audience. Typically, B2B market research requires a more strategic approach than B2C market research. For starters, specific types of professionals are often times more difficult to reach than most consumers. To reach the righ
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5 Steps to Finding Action Driven Data with Market Research
Posted at: 4/26/2019 2:32 PM
We’ve said it once, and we’ll say it again – companies who ask for customer feedback on a regular basis and act on the data received are more successful and competitive than those who don’t. Though listening to your customers seems simple enough, it is not as common of a business practice as it should be. According to Forrester, while 74% of companies want their business decisions to be driven by data, only 29% think they’re successful at connecting the insights they collect to concrete actions
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Benefits of Sensory Testing in Product Development
Posted at: 4/25/2019 2:20 PM
Organizations often depend on product development to stay competitive within their industry. A common market research methodology used in product development is sensory testing. I've got to admit, sensory testing sounds like some mythical market research approach. It's actually more straightforward than you might think! Wondering what sensory testing is? How sensory testing is used? Or, what the benefits of sensory testing are? You have come to the right market research blog! Utilize these
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Mock Trial Recruiting and Facility
Posted at: 4/24/2019 2:02 PM
Discussion groups are often conducted in the initial discovery stage of mock trial research. These mock trial discussions follow a very similar flow to market research focus groups. These allow attorneys to better understand common juror concerns and experiences in order to determine what areas of the case need further explanation or educate in an actual court case. In order to achieve the most life like results, a legal team will choose to rent a mock trial facility and recruit mock jurors wh
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Sensitive Topics in Market Research | 7 Factors to Consider
Posted at: 4/23/2019 1:49 PM
In a typical market research project, the subject material is fairly uncontroversial. From time to time, our market research company has the pleasure of conducting surveys on fun topics like community beer preferences and the beloved Syracuse St. Patrick's Day Parade. However, there are also more sensitive topics in market research which require a different level of care and preparation. Participants may answer questions about their experiences with topics including: Financial struggle Medica
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Ad Concept Testing | Tips for a Quick Turnaround
Posted at: 4/18/2019 6:12 PM
While recently attending The Quirk's Event in Chicago, I sat in on a fascinating presentation about an ad testing case study. The project was a partnership between beverage company, Anheuser-Busch InBev and research company Methodify to optimize Labatt's digital content in a single week. This caught my attention as ad testing studies typically take no less than a few weeks. I picked up some actionable tips from the session for not only ad concept testing but digital marketing, as well. Few busi
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Posted at: 4/17/2019 6:06 PM
Wondering the ins and outs of B2B market research? Drive Research to the rescue! Assumptions about B2B market research include: B2B audiences are more difficult to reach B2B market research is more expensive to conduct B2B audiences are more expensive to reach B2B market research is slower B2B market research is not necessarily more difficult to conduct than B2C market research. The approaches and methodologies used for B2B and B2C market research are typically different, but that does not
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Customer Satisfaction Surveys for Banks and Credit Unions | 3 Key Findings
Posted at: 4/15/2019 5:55 PM
As a market research company in NY, Drive Research works with a variety of industries to become more successful by extracting insights from surveys to accelerate business strategy. A great type of market research methodology used to uncover these findings are customer satisfaction surveys. Perhaps the most-well known type of marketing research survey, customer satisfaction surveys are a formal way of simply asking consumers for feedback. Often times, general audience feedback can lead to surpri
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Voice of Customer | Gain Valuable Data with Consumer Feedback
Posted at: 4/11/2019 3:36 PM
Consumers are more demanding than ever. To best meet customer expectations, organizations are increasingly investing in Voice of Customer (VoC) services to find the answers to key business questions. Why do your customers need you? What can you help your customers with? What are your customers interests? Your customers are who can provide the best insight to these questions. Don’t rest on your laurels or assume you already have all the answers. VoC is the first step in initiating company-wid