Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Customer Satisfaction Surveys for Banks and Credit Unions | 3 Key Findings
Posted at: 4/15/2019 5:55 PM
As a market research company in NY, Drive Research works with a variety of industries to become more successful by extracting insights from surveys to accelerate business strategy. A great type of market research methodology used to uncover these findings are customer satisfaction surveys. Perhaps the most-well known type of marketing research survey, customer satisfaction surveys are a formal way of simply asking consumers for feedback. Often times, general audience feedback can lead to surpri
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Voice of Customer | Gain Valuable Data with Consumer Feedback
Posted at: 4/11/2019 3:36 PM
Consumers are more demanding than ever. To best meet customer expectations, organizations are increasingly investing in Voice of Customer (VoC) services to find the answers to key business questions. Why do your customers need you? What can you help your customers with? What are your customers interests? Your customers are who can provide the best insight to these questions. Don’t rest on your laurels or assume you already have all the answers. VoC is the first step in initiating company-wid
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A Recap of the 2019 Quirk's Event in Chicago | Market Research Conference
Posted at: 4/9/2019 7:16 PM
How would I describe the Quirk's Event in three words to someone who has never been? A market researcher's paradise. I recently had the privilege to attend the April 2019 Quirk's Event in Chicago, Illinois. As a first time attendee, I was captivated by such a large event dedicated to the researchers, clients, and vendors of the market research industry. I experienced two days at the conference filled to the brim with presentations, conversations, and activities. I left with all the latest tren
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How to Conduct Online Surveys Fast | Online Survey Example
Posted at: 4/8/2019 7:11 PM
Conducting online surveys fast is a specialty of our team at Drive Research. Wondering what is considered fast for an online survey? Recently, our team completed an online survey for a mortgage loan company. The online survey collected over 1,000 completes within five days. Fieldwork also included time spent reviewing data quality. Data quality checks is an in-depth process when the researcher analyzes quality for all survey responses. Wondering how to assess data quality in an online survey?
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How is Market Research Data Collected?
Posted at: 4/5/2019 7:01 PM
If there is one thing our market research firm in New York knows how to do, it is how to collect market research data. So you are in the right place to learn more about how market research data is collected. The short answer is: there are many options. The long answer is explaining each of those data collection options in greater detail, which I will do in this post. Choosing the right approach boils down to your objectives and resources at your company. The 6 options I am presenting are: Dat
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Brand Like a Boss | Using Market Research to Grow Business Awareness
Posted at: 4/4/2019 6:53 PM
When you see the phrase, “Just do it” – what comes to mind? What about, “I’m Lovin’ It?” Can you immediately identify the brand responsible for these slogans? Of course, you can! This is because the brand recognition around Nike and McDonald’s is something that has been engraved in our heads for years. Brand awareness is the level of which customers are able to recognize a company or product. More importantly, brand awareness plays an intricate role in a business’s strategy to promote their s
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Home Product Testing | Finding quality and engaged recruits
Posted at: 4/2/2019 6:34 PM
Drive Research, a home product testing market research company, recently completed another home appliance usage test. The home product test was conducted on behalf of a name brand home appliance company. The goal of the research was to better understand how the target audience used a brand new version of the home appliance. The study answered several questions including: How often users turned on the appliance How long the appliance was used for Feedback on the effectiveness of the applianc
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Offering a web survey? Stand out against fake online survey fools
Posted at: 4/1/2019 6:24 PM
There are dozens of successful companies offering online surveys because it provides real time data from a wide, but targeted demographic. Online surveys for businesses allow organizations to hear from their audience directly before launching new products or services. However, there are non-legitimate research agencies marketing the same rewards for web surveys, with no real promise to pay up. It can be difficult for participants to spot the difference between your verified online survey compan
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Where is the Best Place to Hold a Focus Group? | Focus Group Cities U.S.
Posted at: 3/28/2019 5:57 PM
Choosing a place to host a focus group is no easy decision. When doing a simple search for focus group facilities in the U.S. you are likely to come across hundreds of potential locations in cities across America. The choice is not easy. In this post, I'll walk you through some questions to ask yourself before deciding on how to move forward with your focus group location. This includes reviewing items like: The type of location you want to host the groups at The type of audience you are look
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3 Market Research Trends in 2019
Posted at: 3/27/2019 5:49 PM
Another year over, a new one just begun. Sing it, Lennon! We're three months into the new year and have already noticed major trends in market research and how they will impact the industry. It is important to embrace these changes to encourage greater user and customer experience alike. The more you can utilize these trends, the better. Keep up with the latest trends in market research to ensure you are meeting the demands of current and potential customers. 1. Relevant and shareable con
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Using Mood Boards for Market Research
Posted at: 3/26/2019 5:39 PM
Mood boards are especially helpful when conducting market research. They allow for a genuine reflection of what a customer's experience is like when interacting with a brand or product. A mood board is a visual tool aiming to represent a certain atmosphere or trigger a specific feeling. It’s as if you had a Pinterest board displayed physically in front of you. *Mind blown.* When leveraged correctly, you can use mood boards to drive your market research, improve your product, and refine all mar
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4 Tips to Develop Your Next Infographic | Market Research Advice
Posted at: 3/25/2019 3:50 PM
An infographic is one of my favorite pieces of a market research report. To put it simply, a market research infographic is a graphical way to share highlights from a study without needing to share a lengthy report. For some teams, it's easier to disseminate market research results with an infographic because it shares all of the key information up front. Check out the St. Patrick's Day infographic our team created for a survey about the 2019 St. Patrick's Day Parade in Downtown Syracuse. In a