Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Case Study: Education and Reading Market Research
Posted at: 10/22/2018 2:55 PM
Here's the challenge: find parents with a child going into 3rd grade next school year who are willing to participate in an 8-week study. In addition, find parents who own an Android phone, fit specific income requirements, have WiFi in the home, and make sure nearly half of the sample represents minority ethnicities. Sound challenging? Learn more about how our qualitative market research company blew this recruit out of the water for our client in New York, NY, Appleton, WI, Houston, TX, and Ch
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3 Data-Driven Nougats Just In Time For Halloween
Posted at: 10/19/2018 2:52 PM
Love Halloween? Ditto. I even love (gasp) candy corn. Whether you love it or hate it, I'm sure you will enjoy reading these 3 data-driven nougats just in time for Halloween. Pun intended. If you are left wondering about what the top candy sales are, the most popular costumes, or how Halloween impacts pumpkin spice sales, you have come to the right place. Ready for data? Here are 3 data-driven nougats just in time for Halloween! Data is pretty sweet. Check out these 3 Halloween data nougats!
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4 Tips for Global Market Research
Posted at: 10/18/2018 2:44 PM
It has never been easier to conduct market research on a global scale. Widespread adoption of technology and access to the Internet are making international business possible almost anywhere in the world. However, before diving headfirst into a global market research initiative, know what you are getting yourself into. It won't be as simple as copying and pasting your standard practices that you've perfected for domestic research. Instead, there are a number of new factors to consider as your o
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How to Recruit for Market Research | Our 4-Step Guide
Posted at: 10/16/2018 2:25 PM
Many market research projects, particularly for qualitative research, involve recruiting. Recruiting for market research involves seeking individuals with specific characteristics to participate in a study. An in-home usage test (IHUT) is a good example of a type of study that uses market research recruiting. Oftentimes, organizations look for individuals in specific markets who are likely to use its product. Learn more about how an IHUT project works. Before the IHUT can begin, a market resea
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Where Does Traditional Research Sit in the Age of Big Data?
Posted at: 10/15/2018 2:18 PM
In today's consumer-centric business world, most are terrified of alienating prospects. It is the proverbial boogeyman. Many traditional outreach methods have been all but retired because they are considered "intrusive" and supposedly run the risk of annoying customers. These traditional outreach methods include cold calls via telephone and even in-person door-to-door sales. In market research, data collection methods that refuse to evolve with changing times deserve to be retired as well. Rand
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5 Low-Budget Market Research Options
Posted at: 10/12/2018 2:13 PM
There are many factors to be considered when setting a budget for a market research project. Target market, sample size, and methodology are just a few, and these factors impact the overall cost of the project. For example, larger sample sizes and face-to-face interviews are more costly than smaller sample sizes and phone interviews, while an online survey costs less to collect data than a focus group. Although hiring a market research company is recommended in order to maximize the value and b
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4 Ways to Spot a Poor Quality Survey Respondent
Posted at: 10/11/2018 2:06 PM
We want to believe that all online survey respondents have good intentions and offer the survey their full attention. In reality, a market research company has to set up precautions and checks to guarantee quality data. Though the vast majority of respondents are reliable, it would be unwise to accept every online survey completion that rolls in without a quality check first. Fortunately, there are numerous checkpoints to weed out the disinterested respondents, manipulative respondents, and eve
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Case Study: State Fair Market Research Project
Posted at: 10/10/2018 8:51 PM
A full-service advertising agency in Rochester, partnered with Drive Research to conduct market research at the 2018 Great New York State Fair. The 2018 Fair attracted record attendance with over 1,279,010 attendees over the 13 day period from Wednesday, August 22 through Monday, September 3 (Labor Day). This set a new single year attendance record for the Fair. A large amount of ZIP Codes were collected from Fairgoers in 2018 (nearly 15,000 from attendees). The ZIP Code data represented a samp
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Benefits and Drawbacks of Gamification in Online Surveys
Posted at: 10/9/2018 8:47 PM
Online surveys are a common method for conducting consumer research. Online surveys are generally more cost-effective and more easily reach a target audience compared to focus groups or in-depth interviews (IDIs). Although online surveys are common and very valuable during a research project, the respondents can find the surveys repetitive and boring. In order for the responses to be honest and thorough, it is necessary for the participant to be invested in the quantity and quality of their ans
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3 Customer Engagement Trends for 2019
Posted at: 10/5/2018 8:33 PM
Every year market research professionals can expect new and exciting trends in market research. With technological advances, globalization, and new products and services continuing to break into an already crowded marketplace, it becomes more and more vital for businesses to better understand target markets. Developing successful marketing campaigns is key to continued success and increased revenue for the upcoming year. Market research trends have drastically changed over the years and will co
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4 Benefits of Using Transcripts in Qualitative Market Research
Posted at: 10/4/2018 8:28 PM
Market research data for analysis can be divided into two categories: quantitative and qualitative. Quantitative data refers to numerical data. Think of it as information that deals with quantities and can be recorded with numbers. Your shoe size for example is quantitative. If you are a size 10, you are a size 10 and only a size 10. That size is measurable and is recorded with a number. Qualitative research is more exploratory and is used to gain knowledge about motivations, options, and exper
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4 Surveys for Community Colleges | Market Research Company
Posted at: 10/2/2018 8:00 PM
Market research is beneficial to a wide variety of businesses and establishments, including community colleges. A student could be categorized as a general “consumer” or “customer” for a college or university since they pay tuition to attend classes, and ultimately acquire a degree. There are many aspects of college student’s behaviors and experiences that would be valuable for a college or university to understand. Much like any company or organization with paying customers. Understanding a po